Doris Pan Email & Phone Number

中国 北京市

中国 北京市

Beijing, China

●Responsible for the production of oversea live-action video delivery materials, industries involving: finance/audio-video entertainment/games, etc. Responsible for the whole process from liaison with actors, and video editing to payment. There are 36 actors (middle size followers sized and micro size followers KOLs&KOCs) who are kept in touch, involving 8 countries including Africa, Europe, Southeast Asia, North America, and South America. Weekly production of 30+ video materials; can produce 40 videos per week during peak period; production has always been top 1.●Help KOL teams to build the most fundamental management framework from 0 to 1(Script library; KOL contact library; demand table, etc.); used to help the delivery team apply to the media for 2 times of material training and material upgrade analysis.●Used to be responsible for undertaking the ads agency requirements, be responsible for the job contents of the whole process from client docking, opening ad accounts, and customer payment. Since I started to provide ad agency services in July 2021, I have accumulated 12 agency clients (involving finance/education/social industries) and 4 clients for producing video materials.●Was responsible for the social media campaign launch of a cash loan product, and learned about the account docking and optimization operation of the role of overseas affect advertising optimizer by serving this client.●Was responsible for some branding campaigns of a fin-tech app in the group, made social media analysis of competing products, cooperated with local employees, and contacted local influencers to organize an online singer competition.●Optimized SEM performance of the fin-tech app, produce the company(agency) introduction PPT, official website translation, daily online maintenance of the website and etc.

中国 北京市 海淀区

●Was responsible for the digital promotion of HUYA in Southeast Asia, the app promotion of casual games on Tiktok ad platform for clients, the campaign launch and optimization of two apps of Apalon in the Ocean Engine, and the cumulative consumption of offshore super casual games for customers is over 100 thousand USD.●In the early, middle and late stages of ad launch, i can produce competitive product analysis/launch strategy/data analysis and other related reports and documents independently, and I also take into video script creation at the same time.Take regular training from Tiktok and Ocean Engine, and have a deep understanding of creativity, content production and iteration of related media and platforms.

Beijing City, China

●Responsible for the launching Transsion's Infinix mobile phone brand in 23 countries and overseas media in 7 countries with official malls (such as Facebook/Twitter/Google/Snapchat/etc) advertising delivery and optimization, has a deep understanding of the audience for 3C products, Africa and Southeast Asia digital media.●Toke Google and Facebook digital marketing series training, familiar with the mix of media products and content tonality●Independently responsible for the formulation of media strategies, media plans, data estimation, monthly, quarterly, annual, and specific Campaign analysis reports, etc.●Accumulated operate nearly ten million dollars; The industries served include: 3C consumer electronics, transportation, tourism, and e-commerce; The customers I have served are: Air China, ITEL, Tecno, Xpark (Transsion online shopping mall), Didi (Australia); Hainan Tourism Bureau.

Beijing City, China

1.Response for Trassion mobile phone brand itel series, infinixmall, Syinix, Carlcare and support Tecno campaign advertising on oversea social media platform(Facebook, Twitter, Google ),covering gloabl marketing.2. Taking Google digital marketing series training, getting deep understanding of key data, digitial advertising types and marketing methods.3. Monitor the status of the advertising platform and deliver daily feedback data, response and adjust in time according yo the changed data and custom feedback. Providing the data required by customer according to the cycle and analyze the results, besides provide customers with certain optimization suggestions.4. Independently response for data estimates, media plans, and monthly, quarterly and annual reports for Syinix and Carlcare brands.

Harbin/Xiamen

1. Developed the campus market of Northeast Foresty University, Northeast Agricultural University, Harbin University of Science and Technology and Heilongjiang University, and organized offline marketing activities. Using the online publicity channel to publicize, FY19Q2 personal production 16 PCS, the offline marketing activities, the activity registration amount of 203.2. Establish and managed campus team. Recruited campus ambassadors, organized team building and worked in harmony within the team which has a fixed number of 32 people. In FY19Q2, team produces 92 units, ranking second in the nation sales team.3. Run Dell campus ambassador, SNS QQ number, and wrote a publicity copy. Designed online publicity activities and posters, and launch various themed SNS activities, such as the DELL laptop’s photo contest activities(cummlative page views of 15000+).Responsible for the development of the activity process and other activies in the activity, and obtain the support of DELL full-time employees.4.The lecture of the third new training program of Dell Campus, regular training of new recruits, trained almost 1000 people. Kept the spots in time to revise and arrange the courseware, the atmosphere of the class was easy and humorous, and the campus ambassador’s after-class feedback were helpful and excellent.

北京

1. Followed up the ISC(International Supercomputer Conference) 2018 global exhibition-China exhibition joint promotional activies, cooperated with Huawei, Insuper, National Supercomputer Center in Guangzhou and other competitiors to negotiate the way and means of publicity, exhibition souvenirs and prize. Those activities had good response and establish a good corporate image in the internation market.2. Collected information and notice of the national tour exhibition of 2018, communicating with 9 local platforms and branch offices and over 20 exhibitors to make sure the details of each link, coordinated the meeting agenda of the main forum and sub-forum with my colleagues, and ensured the progress of the exhibition smoothly3. In charge of the arrangement and design of advertising space in T1, T2, T3 terminals of Beijing Capital Internation Airport, Followed up the manufacturing and advertising process of Sugon Artifical Intelligence Medical Imaging Diagnostic Robot.4. Other missions: Receive clients, apply for reimbursdment, marketing purchaseing(SAP order), legal process.

Bachelor’S Degree, Social Work

Other, English

Short Term English Program