Doris Denise Taylor Email and Phone Number

•Leads the Law School’s strategic communications and marketing efforts related to enrollment growth and faculty, staff, and student activities•Collaborates with and provides strategic advice to the Law School’s Office of Advancement on engagement opportunities•Manages internal communications processes, the Law School’s brand, crisis communications, and web/digital communications and platforms, including the website•Develops and manages executive communications, including speeches, remarks, media statements, and community messages on behalf of the Dean

• Spearheaded the College's rebranding initiatives after the institution's renaming including new logo, tagline, seal, brand guidelines, promotional materials, and messaging • Managed web development team during a site overhaul/migration • Developed program-specific marketing campaigns that helped to increase enrollment at the College ending an eight-year decline• Managed all aspects of paid advertising campaigns (data-driven strategy development, creative production, script writing, price negotiations, measuring effectiveness, aligned messaging with the College's strategic goals) to boost enrollment in transfer and workforce programs • Raised the visibility and profile of the College through effective and purposeful communication with media and external stakeholders• Consulted and worked with the President, senior administrators, and trustees as appropriate • Developed and implemented a comprehensive marketing plan that benefited the institution for admission, advancement, and program promotion• Drafted and edited remarks for speeches, ceremonies, addresses, news conferences, presentations, letters to the editor, submissions for social media, and commentaries• Served as the primary campus media and public information spokesperson• Coordinated media coverage for major events• Monitored local, national, and social media coverage of the College and responded to inquiries• Consulted and assisted in promoting and publicizing the College's mission, faculty expertise and achievements, faculty and student research, student achievements, and College programs and initiatives• Represented and served the Institutional Advancement Division on College Committees, Task Forces, and projects• Trained, supervised, evaluated, and directed creative projects of personnel as assigned• Designed and managed marketing/communications workflow • Drafted the modernized marketing portion of the College's Strategic Plan

•Created, organized, and executed digital marketing initiatives•Worked with external partners to develop and execute paid marketing campaigns to increase enrollment and generate brand awareness for the College•Contributed to the development of a multi-channel digital marketing strategy and adjusted the strategy based on in-depth analysis to optimize performance•Worked with our existing communities in social media to ensure questions were answered and monitored topics and trends within the communities•Transformed knowledge into exciting and useful messages and disseminated information to appropriate multi-stakeholder audiences•Served as a unifying force for coordination of communications activities, leveraging full participation and contributions to content from internal and external constituents•Synthesized complex information into clear compelling messaging•Kept track of technical and creative trends relating to web design, development, experience design, and social media•Measured and reported return-on-investments and KPIs

• Implemented an omnichannel digital content strategy to engage prospective and current students • Served as writer/editor for the University's publication "Behold Magazine"• Worked closely with the development team to create campaigns to raise funds for the University• Developed the University's campus-wide social media policy • Used qualitative and quantitative data & insights to formulate strategic recommendations for leadership• Directed filming, editing, and final production of video material for social media • Maintained accuracy and timeliness of content• Converted academic initiatives into easy-to-read social media content• Provided guidance to all social media creators in various departments across the University• Served as a member of the University's core Crisis Management Team

• Collaborated with residential and commercial teams (specifically Creative, User Acquisition and Growth, PR and Brand) to deliver an effective content marketing strategy• Accountable for all content marketing initiatives to drive traffic, engagement and quality leads that delivered sales and encouraged customer retention• Created compelling educational content for B2B and B2C markets • Developed editorial calendar and organization workflows• Led company-wide social media strategies• Understood best practices of all social media channels and worked with sales team to implement and update based on company goals • Worked with external team on content categorization and structure, content development, distribution, and measurement.• Developed editorial governance to ensure content was consistent with brand voice, style, and tone• Worked with the team to create and maintain strategic partnerships with influencers, business owners, and other social media accounts• Monitored trends to optimize subject matter, frequency, and timing of posts• Conducted market research and competitor analysis • Performed monthly audits of social media channels to ensure content aligned with current sales goals• Provided weekly reports to Marketing Director to demonstrate the growth of each social media channel and the success of specific campaigns• Analyzed user behavior to make informed recommendations

• Created compelling content for WTKR.com and WGNT.com• Maintained and updated social media channels (Facebook, Twitter, Instagram)• Collaborated with other producers to create an overall web strategy • Advised reporters/interns/other staff

• Edited bi-monthly magazine "The Chrysler"• Prepared media press kits for events and exhibits • Managed the security of highly-sensitive museum material for public distribution• Supervised and managed the museum's internship program• Worked with local television outlets to create commercials for external promotions• Worked collaboratively with other departments and the museum’s president to promote special events• Partnered with other venues and local community leaders to promote the museum in coordination with other tourist attractions and city-wide projects

• Highlighted positive figures in the community for the Norfolk Compass • Maintained working relationships with subjects for future stories