Who is Doris Ying-Yu Kuo? Overview
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Quick answer
Doris Ying-Yu Kuo is listed as Analytics Manager at PMG, based in United States. AeroLeads shows a work email signal at pmg.com and a matched LinkedIn profile for Doris Ying-Yu Kuo.
Doris Ying-Yu Kuo previously worked as Analytics III at Pmg and Analytics Lead at Pmg. Doris Ying-Yu Kuo holds Master'S Degree, Business Analytics from University Of Notre Dame.
Company email context
Email format at PMG
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dkuo@pmg.com
79% confidence
AeroLeads found 1 current-domain work email signal for Doris Ying-Yu Kuo. Compare company email patterns before reaching out.
Profile bio
About Doris Ying-Yu Kuo
【Tools】 Python, R, SQL, Tableau, SAS EM, Google Analytics, Google AdWords, Adobe Analytics, Html, PHP, CSS【Methodology】 Predictive Modeling (Linear Regression, Logistic Regression, Decision Tree, Random Forest, SVM, Boosting Tree), Descriptive Modeling (Association Rule, Clustering), A/B Testing, Statistical Inference, Web Scraping, Text Analysis【About me】I am the person who loves to feel the world and surrounding people. Five years ago, I stepped into the data world at iBuzz Research. Since then, data analytics calls to all my passion. From there, I started to immersed in discovering the core of the world trends and customers behavioral pattern. I then applied my analytic skills to the real businesses in Asia in Ogilvy and one of the biggest Asian e-commerce Shopee. These experiences enlightened me to see through the data and to formulate the data-driven insights. I enjoy analyzing problems from multi-angle perspectives and formulating diverse but integrated alternatives to business problems. I especially love combining programming and software skills with statistics and business knowledge. That is the passion leads me to the MSBA program at University of Notre Dame. I am enthusiastic about pushing my analytical skills to the next level and contribute to an international business.
Listed skills include Python, Online Advertising, Data Analysis, 試算表, and 9 others.
Current workplace
Doris Ying-Yu Kuo's current company
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14 roles
Doris Ying-Yu Kuo work experience
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Analytics Iii
Analytics Manager
Analytics Lead
Apr 2024 - Sep 2024
Analytics Iii
Oct 2022 - Apr 2024
Analytics Ii
• Lead analytics discussions and partner with internal and external stakeholders, building scalable data solutions• Work with cross-functional data and products teams to scope, understand, and solve business requirements • Mentor and assist with training of analysts
Sep 2021 - Oct 2022
Data And Technology - Analytics I
• Automate data extraction, data cleaning, workflow, reporting process by SQL • Build high-quality data architecture and pipelines to support multiple client's reporting needs• Optimize and maintain efficient and reliable data pipelines that support advanced analytics• Design data visualization via Tableau and Data Studio to meet clients’ needs in the most efficient and scalable manner
Nov 2020 - Sep 2021
Graduate Leadership Program
Aug 2020 - Nov 2020
Data Science Student Consultant
• Perform text mining and statistical inference to analyze 311 call data with Python, R, and Tableau, increasing residential engagement
Jan 2020 - May 2020
Data Science Student Consultant
• Forecast food demand to mitigate imbalanced food distribution risk in mobile pantry by XGBoost model. Constructed a data management pipeline and embed with prediction models • Performed causal analysis by exploration in Tableau, data cleaning, and web scraping (weather/population)
Oct 2019 - Mar 2020
Business Intelligence Intern
• Conducted SVD-based recommendation system by extracting and analyzing 2.4M active users’ preferences for 223 product categories with 10M transactions via SQL and Python, enhancing 600% order conversion rate • Designed a voucher-sensitivity model to measure and optimize voucher efficiency by leveraging order and voucher data of 6.9M users to rank users’ value for voucher, increasing sales per order using voucher by 75% • Predicted customers’ propensity to churn and directed marketing strategies to forestall 60% churn upon 1.5M user data via Random Forest and SVM models across RFM variables • Delivered co-workers machine learning workshop in Python to break through efficiency bottlenecks in the workflow
Feb 2019 - Jul 2019
Account Executive - Digital & Data Anlaytics Team
• Formulated and executed integrated digital marketing strategies in web, app, and social media for 8 clients with UX, Engineering, Creative, Media, Financial Team, and vendors • Onboarded 250 NGOs to digital platforms with Google Analytics/ AdWords capability. Allocated the charity’s advertisement budget with retargeting to enhance online engagement by 35% • Generated a regional branding strategy for Zespri by analyzing 100M behavioral data on FB Audience Insights, sentiment analysis, and GWI to increase impressions by 30% and media engagement by 800% • Performed customer behavioral analysis to identify niche markets and raise 10% sales for Diageo • Led team of 11 people to renovate Ogilvy recruiting website and database by analyzing web data to design user-friendly UX/UI and database architecture, improving browsing efficiency by 30%
Jun 2016 - Aug 2018
Digital Analyst Intern - Word Of Mouth Department
Ibuzz Research
• Collected and analyzed WOM data-set to formulate comprehensive marketing plan for up to 5 clients from different industries. • Communicated the product features and information to segmented customers with customized marketing strategy, especially on online communities media.
Aug 2015 - May 2016
Group Leader Of Marketing And Analytic Team
Taiwan Cultural Preservation Bank - Taipei 1949 Hostel
• Executed precise demand forecasts and tiered-pricing models for multiple online traveling platforms (Booking.com, Airbnb.com, Hotel.com) to optimize occupancy rates over 25% on designated holidays and weekdays • Analyzed customer data in CRM system and online comments to improve service quality and operational efficiency as well as to identify loyal customers to provide special coupon to their friends
Sep 2015 - Mar 2016
2 education records
Doris Ying-Yu Kuo education
Master'S Degree, Business Analytics
University Of Notre Dame
Bachelor Of Business Administration - Bba, Management Science
National Chiao Tung University
FAQ
Frequently asked questions about Doris Ying-Yu Kuo
Quick answers generated from the profile data available on this page.
What company does Doris Ying-Yu Kuo work for?
Doris Ying-Yu Kuo works for PMG.
What is Doris Ying-Yu Kuo's role at PMG?
Doris Ying-Yu Kuo is listed as Analytics Manager at PMG.
What is Doris Ying-Yu Kuo's email address?
AeroLeads has found 1 work email signal at @pmg.com for Doris Ying-Yu Kuo at PMG.
Where is Doris Ying-Yu Kuo based?
Doris Ying-Yu Kuo is based in United States while working with PMG.
What companies has Doris Ying-Yu Kuo worked for?
Doris Ying-Yu Kuo has worked for Pmg, City Of South Bend, Food Bank Of Northern Indiana, Shopee, and Ogilvy.
How can I contact Doris Ying-Yu Kuo?
You can use AeroLeads to view verified contact signals for Doris Ying-Yu Kuo at PMG, including work email, phone, and LinkedIn data when available.
What schools did Doris Ying-Yu Kuo attend?
Doris Ying-Yu Kuo holds Master'S Degree, Business Analytics from University Of Notre Dame.
What skills is Doris Ying-Yu Kuo known for?
Doris Ying-Yu Kuo is listed with skills including Python, Online Advertising, Data Analysis, 試算表, Project Management, R, Microsoft Excel, and Marketing Strategy.
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