Doris Ying-Yu Kuo

Doris Ying-Yu Kuo Email and Phone Number

Analytics III @ PMG
United States
Doris Ying-Yu Kuo's Location
United States, United States
Doris Ying-Yu Kuo's Contact Details

Doris Ying-Yu Kuo work email

Doris Ying-Yu Kuo personal email

n/a
About Doris Ying-Yu Kuo

【Tools】 Python, R, SQL, Tableau, SAS EM, Google Analytics, Google AdWords, Adobe Analytics, Html, PHP, CSS【Methodology】 Predictive Modeling (Linear Regression, Logistic Regression, Decision Tree, Random Forest, SVM, Boosting Tree), Descriptive Modeling (Association Rule, Clustering), A/B Testing, Statistical Inference, Web Scraping, Text Analysis【About me】I am the person who loves to feel the world and surrounding people. Five years ago, I stepped into the data world at iBuzz Research. Since then, data analytics calls to all my passion. From there, I started to immersed in discovering the core of the world trends and customers behavioral pattern. I then applied my analytic skills to the real businesses in Asia in Ogilvy and one of the biggest Asian e-commerce Shopee. These experiences enlightened me to see through the data and to formulate the data-driven insights. I enjoy analyzing problems from multi-angle perspectives and formulating diverse but integrated alternatives to business problems. I especially love combining programming and software skills with statistics and business knowledge. That is the passion leads me to the MSBA program at University of Notre Dame. I am enthusiastic about pushing my analytical skills to the next level and contribute to an international business.

Doris Ying-Yu Kuo's Current Company Details
PMG

Pmg

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Analytics III
United States
Website:
pmg.com
Doris Ying-Yu Kuo Work Experience Details
  • Pmg
    Analytics Iii
    Pmg
    United States
  • Pmg
    Analytics Manager
    Pmg Sep 2024 - Present
    Dallas, Texas, Us
  • Pmg
    Analytics Lead
    Pmg Apr 2024 - Sep 2024
    Dallas, Texas, Us
  • Pmg
    Analytics Iii
    Pmg Oct 2022 - Apr 2024
    Dallas, Texas, Us
  • Pmg
    Analytics Ii
    Pmg Sep 2021 - Oct 2022
    Dallas, Texas, Us
    • Lead analytics discussions and partner with internal and external stakeholders, building scalable data solutions• Work with cross-functional data and products teams to scope, understand, and solve business requirements • Mentor and assist with training of analysts
  • Pmg
    Data And Technology - Analytics I
    Pmg Nov 2020 - Sep 2021
    Dallas, Texas, Us
    • Automate data extraction, data cleaning, workflow, reporting process by SQL • Build high-quality data architecture and pipelines to support multiple client's reporting needs• Optimize and maintain efficient and reliable data pipelines that support advanced analytics• Design data visualization via Tableau and Data Studio to meet clients’ needs in the most efficient and scalable manner
  • Pmg
    Graduate Leadership Program
    Pmg Aug 2020 - Nov 2020
    Dallas, Texas, Us
  • City Of South Bend
    Data Science Student Consultant
    City Of South Bend Jan 2020 - May 2020
    South Bend, Indiana, Us
    • Perform text mining and statistical inference to analyze 311 call data with Python, R, and Tableau, increasing residential engagement
  • Food Bank Of Northern Indiana
    Data Science Student Consultant
    Food Bank Of Northern Indiana Oct 2019 - Mar 2020
    South Bend, Indiana, Us
    • Forecast food demand to mitigate imbalanced food distribution risk in mobile pantry by XGBoost model. Constructed a data management pipeline and embed with prediction models • Performed causal analysis by exploration in Tableau, data cleaning, and web scraping (weather/population)
  • Shopee
    Business Intelligence Intern
    Shopee Feb 2019 - Jul 2019
    Singapore, Singapore, Sg
    • Conducted SVD-based recommendation system by extracting and analyzing 2.4M active users’ preferences for 223 product categories with 10M transactions via SQL and Python, enhancing 600% order conversion rate • Designed a voucher-sensitivity model to measure and optimize voucher efficiency by leveraging order and voucher data of 6.9M users to rank users’ value for voucher, increasing sales per order using voucher by 75% • Predicted customers’ propensity to churn and directed marketing strategies to forestall 60% churn upon 1.5M user data via Random Forest and SVM models across RFM variables • Delivered co-workers machine learning workshop in Python to break through efficiency bottlenecks in the workflow
  • Ogilvy
    Account Executive - Digital & Data Anlaytics Team
    Ogilvy Jun 2016 - Aug 2018
    New York, Ny, Us
    • Formulated and executed integrated digital marketing strategies in web, app, and social media for 8 clients with UX, Engineering, Creative, Media, Financial Team, and vendors • Onboarded 250 NGOs to digital platforms with Google Analytics/ AdWords capability. Allocated the charity’s advertisement budget with retargeting to enhance online engagement by 35% • Generated a regional branding strategy for Zespri by analyzing 100M behavioral data on FB Audience Insights, sentiment analysis, and GWI to increase impressions by 30% and media engagement by 800% • Performed customer behavioral analysis to identify niche markets and raise 10% sales for Diageo • Led team of 11 people to renovate Ogilvy recruiting website and database by analyzing web data to design user-friendly UX/UI and database architecture, improving browsing efficiency by 30%
  • Ibuzz Research
    Digital Analyst Intern - Word Of Mouth Department
    Ibuzz Research Aug 2015 - May 2016
    • Collected and analyzed WOM data-set to formulate comprehensive marketing plan for up to 5 clients from different industries. • Communicated the product features and information to segmented customers with customized marketing strategy, especially on online communities media.
  • Taiwan Cultural Preservation Bank - Taipei 1949 Hostel
    Group Leader Of Marketing And Analytic Team
    Taiwan Cultural Preservation Bank - Taipei 1949 Hostel Sep 2015 - Mar 2016
    • Executed precise demand forecasts and tiered-pricing models for multiple online traveling platforms (Booking.com, Airbnb.com, Hotel.com) to optimize occupancy rates over 25% on designated holidays and weekdays • Analyzed customer data in CRM system and online comments to improve service quality and operational efficiency as well as to identify loyal customers to provide special coupon to their friends

Doris Ying-Yu Kuo Skills

Python Online Advertising Data Analysis 試算表 Project Management R Microsoft Excel Marketing Strategy Web Project Management Tableau 統計資料 Office 365 Sql

Doris Ying-Yu Kuo Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Business Analytics
  • National Chiao Tung University
    National Chiao Tung University
    Management Science

Frequently Asked Questions about Doris Ying-Yu Kuo

What company does Doris Ying-Yu Kuo work for?

Doris Ying-Yu Kuo works for Pmg

What is Doris Ying-Yu Kuo's role at the current company?

Doris Ying-Yu Kuo's current role is Analytics III.

What is Doris Ying-Yu Kuo's email address?

Doris Ying-Yu Kuo's email address is dk****@****din.gov

What schools did Doris Ying-Yu Kuo attend?

Doris Ying-Yu Kuo attended University Of Notre Dame, National Chiao Tung University.

What skills is Doris Ying-Yu Kuo known for?

Doris Ying-Yu Kuo has skills like Python, Online Advertising, Data Analysis, 試算表, Project Management, R, Microsoft Excel, Marketing Strategy, Web Project Management, Tableau, 統計資料, Office 365.

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