Doris Frost, Mba Email & Phone Number

Greater Minneapolis-St. Paul Area

Design and build the strategy for integrated marketing plans around the commercial, agriculture, and small business customer segments. Plan multi-channel marketing campaigns that are consistent with core brand to increase awareness and deepen customer relationships. Direct launch and enhancements of new products to include content strategy and customer testimonial stories. Work with cross functional teams from senior leadership (c-suite) to front line staff to accelerate key strategic… Show more Design and build the strategy for integrated marketing plans around the commercial, agriculture, and small business customer segments. Plan multi-channel marketing campaigns that are consistent with core brand to increase awareness and deepen customer relationships. Direct launch and enhancements of new products to include content strategy and customer testimonial stories. Work with cross functional teams from senior leadership (c-suite) to front line staff to accelerate key strategic priorities. Show less

Greater Minneapolis-St. Paul Area

Led the development and implementation of integrated marketing plans for business lines including insurance, wealth, retirement plan services, debit and credit cards. Planned and implemented campaigns across channels including digital, direct mail, email, advertising, collateral, sponsorships, social media and internal communications. Defined creative approach and key messages while managing vendors and internal resources to align with schedules and budgets.

Drove awareness and customer engagement by supporting corporate marketing and communications tactics to create, execute and evaluate events, programs, promotions and public relations. Participated in strategic planning to ensure corporate strategy met business line needs to develop and execute a region-specific plan to support 100+ local field branches. Facilitated internal communications for region.

Managed the Creative Services Team to be brand stewards ensuring all materials, including print and digital media, were well-designed in concept, content and legal compliance. Expanded branding role included internal and external marketing materials and projects to support company-wide initiatives.

Managed the regional team (designers, marketing specialists and analyst) to provide individual market support for 100+ branches with promotions, marketing collateral, advertising, special events, and employee incentives and recognition. Provided strategy, creative direction, approval and execution of all regional advertising.

Analytical responsibilities included developing reports using MCIF system, planning and forecasting detailed and accurate administrative and marketing budgets of over $4M, and competitive market research.

Mba, Marketing, Magna Cum Laude

Bachelors, Business, Summa Cum Laude