Doris Wu Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Montreal, Quebec, CA

• Independently complete data science projects using Python and SQL, practicing various machine learning techniques to conduct effective data modeling and analysis for major business initiatives
• Manage data products while assessing clients’ strategies and requirements; successfully determine and execute project plans to proactively drive progress and deliver client benefits
• Communicate with various partners to explore external business opportunities
• Research extensively on digital channels, providing thoughtful insights on Marketing Technology and AI Analytics for the senior leadership team to achieve digital transformation

Bonn, NRW, DE

• Optimized re-pricing tools using Excel advanced functions, successfully predicting potential revenues for over 20,000 transactions and recommending effective pricing strategies
• Designed a new pricing mechanism to automate internal pricing comparison, increasing the efficiency of decision making by 25%
• Initiated new improvements for the competitive pricing analysis tool, correcting the calculation and providing instant pricing insights for the sales team

Great Los Angeles, CA, US

• Led business analysis projects for clients and gave recommendations to increase online conversion rate and maximize marketing efficiency by evaluating marketing mix model and data from Google Analytics
• Prioritized business and information requirements to redesign the web pages for online courses and career consulting services, which successfully increase the enrollment rate by 25%
• Engaged in consulting projects to help startups strategize their data collection and analysis plan, empowering data-driven decision-making and business problem solving
• Collaborated with teams of data scientists and lecturers to edit the textbook for the Business Analysis course, compiling study materials for SQL, R, Python, and Tableau

Boston, US

• Led a team of 30 people to organize over 50 different career development events, resulting in total more than 1,000 participants and an increase of 60% for our career program offerings
• Optimized the event planning process through organizational reconstruction, successfully shortening the planning cycle by 55%
• Formed relationships with local Chinese student organizations in 35 universities across the United States, successfully expanding our professional network by 85%
• Engaged as Event Manager for 2015 & 2016 Boston Seagull Entrepreneurial Contests to plan the events, raise over $18,000 for prizes and connect 800+ Chinese entrepreneurs with investors and industry professionals

Boston, MA, US

• Promoted to be a Sr. Student Representative after delivering quality customer service to over 1000 visitors, efficiently administering 70+ class and 40+ overnight visit requests
• Initiated and designed an information system to simplify the reservation process for class visits, successfully eliminating 30% of redundant communications and time waste
• Used advanced Excel spreadsheets, graphs and pivot tables to generate performance reports for the operation leadership team and give recommendations to enhance visiting experiences and satisfaction
• Hosted training sessions and designed scenario tests for fellow colleagues to streamline the adaption of the new reservation system, Salesforce, successfully accelerating the learning process by 20%

Boston, MA, US

• Built Chinese website with multiple medias using Simpleview Content Management System, leading to 1k+ views
• Operated GBCVB’s Weibo account and used various growth hacking techniques to grow followers by over 117%
• Build relationships with bureau’s business members by designing customized marketing outreach tactics and implementing promotional strategies, resulting in over 104,000 reads on Weibo
• Innovate new marketing initiative to promote Boston Marathon which led to over 32,000 views

• Administered company’s Customer Relationship Management system to track the reach of weekly newsletters and promotion, developing effective titling strategy to increase the open rate and customer engagement by 2%
• Calculated and reported ROI for Integrated Marketing Communications(IMC) to support marketing planning
• Managed Jimmy Choo sample loans to fashion stylists for magazine photo shoots, which resulted in higher process efficiency and 50% increase in PR coverage
• Organized sample racks and handled public relation press kits for various luxury brands, growing operational proficiency by 80%
• Arranged the guest list and incorporated the logistics for a store event, leading to over 90 attendances and total over 1,000 likes on Instagram

• Researched Chinese social enterprises in hospitality industry to identify potential marketing trend
• Enhanced website content by drafted 41.67 % of listed profiles for socially-responsible business
• Used Search Engine Optimization skills to increase the traffic for LOTUS Nomads website

Master Of Information - Mi, Information System Design

Bachelor’S Degree, Marketing, Information System, Hospitality