Huminn (previously Impact NRS) is a unique collaborative platform of leading research and technological breakthroughs. Working with leading, interdisciplinary scientists, Huminn deploys cutting edge technologies such as gene editing (KRISPER) to create and commercialize visionary integrated solutions to critical global challenges in health, wellness and sustainable agriculture and food supply chains.

GemmaCert is a Biotechnology startup company with SAAS application for analyzing cannabis quality. The breakthrough solution combines three state-of-the-art technologies – spectroscopy, image analysis, and machine learning (AI). As sales manager at Gemmacert, I entered the challenging, newly formed cannabis industry, wherein many market types can be found ranging from medical or pharmaceutical to recreational. Due to the wide range of market types, as well as the changing drug regulations worldwide, my position necessitates flexibility in offering our solution to an up-and-coming market. I constantly look for new opportunities and work continually towards my goal of finding new customers and partners by collecting and processing up-to-data market data. Working in sales, I apply my English and French skills in obtaining and preserving long term relationships with my customers and partners. I also collaborate with regional sales teams to develop targeted sales plans for each region and execute these plans to the fullest.

While being in relocation to France I represented Israeli companies in Europe performing their activity abroad on their behalf when sales and Business Development was the focus. I attended exhibitions in the EU, initiated sales meetings, performed lead generation etc. Companies were from many areas for example MiniPlast lab equipment, Gil-Pack pharma packaging, NoviPet supplements for pets (Maabarot Products), CollagenPlus and more.

As Product Marketing Manager at a start-up company my focus was on NPD, new product development. BioHarvest Sciences (previously Fruitura) developed a patented state-of-the-art technological platform to grow fruit cell cultures in bioreactors. The unique technology enables production of safe and clinically researched botanicals ingredients on an industrial scale, targeting the Nutrition & Supplements market for Heart Health, Wellness and Anti-Aging. First product is derived from red grape bringing the "French Paradox" benefits. My work included marketing strategy, branding and locating B2B potential partners to meet company's needs and goals.

Anlit (Maabarot Products Group) is a manufacturer of quality consumer vitamins, minerals & dietary supplements for children. My roll was to open new markets from scratch, I initiated a huge project with POLPHARMA, the biggest drug manufacturer in Poland, a project which expanded to Russia and baltic countires and is considered a success. I managed B2B activity with allocated customers in the EU region, maintaining & developing long term business relationships, aiming to maximize existing and new potential business.Overall being with a mature approach, with a highly reliable personality and strong self-driven and results-driven person helped achieving sales goals.

My responsibility was for the European market, with special focus on Germany (3rd market). It included all of the marketing support for retail DIY chains such as: CASTORAMA, OBI, CAREFFOUR, BAUHAUS and many more. It also included finding new distributors as well as working on cross- European projects such as Aldi & Lidl. Responsible to coordinate the entire accounts management activities also with the back office supporting functions - customer service, logistical support, marketing, finance and others.