Donna Rogers

Donna Rogers Email and Phone Number

Senior Marketing, Marketing Operations and Lead Generation Management Professional @ Axway
Donna Rogers's Location
Scottsdale, Arizona, United States, United States
About Donna Rogers

Specialties: Marketing Strategy, Marketing Operations, Account Based Marketing, Communications, Reporting, Event and Trade Show Development, Demand Gen, Digital Marketing, Management of Telemarketing/Inside Sales for Lead Development, Public Relations, Partner and Channel Marketing Management, Web Site messaging/WordPress, Social Media, and SEO. Technologies: Salesforce, Marketo, HubSpot, Act-on, Demandbase (ABM), Zoominfo, Industry experience includes high tech, digital engineering services, security hardware, security/API/ networking software, physical security software, as well as exposure to multiple B2B and B2C firms. Energetic and highly motivated marketing professional skilled at designing and executing fully integrated marketing programs that drive sales and a measurable ROI. Proficient working across all levels of an organization to create, implement, and measure successful marketing programs from both an operational and field marketing perspective. Work closely with the inside and external marketing and sales teams to direct lead development and processes including marketing automation solutions and CRM systems. Extensive management of large high-tech trade show events as well as development of a successful series of educational seminars (lunch and learns & private C-level dinners) used for lead generation.

Donna Rogers's Current Company Details
Axway

Axway

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Senior Marketing, Marketing Operations and Lead Generation Management Professional
Donna Rogers Work Experience Details
  • Axway
    Principle Marketing Operations Manager
    Axway Jun 2020 - Present
    Scottsdale, Az, Us
    Manage the integration and evolution of Marketo marketing automation infrastructure with Salesforce. Work closely with global and field marketing managers to successfully deploy lead generation programs including webinars and persona-based email nurtures using Marketo and Zoominfo. Integrated and deployed Demandbase platform that enables targeted account-based marketing initiatives.
  • Ness Digital Engineering
    Sr. Global Director Marketing And Demand Generation
    Ness Digital Engineering Mar 2015 - May 2020
    New York, Ny, Us
    Responsible for worldwide marketing initiatives, demand generation, and event activities along with the education and nurturing of prospects and customers. Manage website content, telemarketing programs, outside agencies, and work closely with the sales team on account-based marketing & sales initiatives.
  • Courion Corporation
    Sr. Marketing Programs Manager
    Courion Corporation Sep 2014 - Feb 2015
    Roswell, Ga, Us
    Built a new marketing team, created lead generation programs, launched SEO, PPC and digital advertising programs, and began a corporate initiative to focus on a targeted account-based marketing approach that maximized inside sales team efforts for selling our identity and access management software suite.
  • Vidsys, Inc.
    Sr. Global Marketing Manager
    Vidsys, Inc. May 2012 - Aug 2014
    Vienna, Va, Us
    Successfully managed corporate marketing communications and public relation efforts in the US, UK, and Middle East working with sales, product management, and executive teams. Oversaw Salesforce.com and marketing automation tools to effectively manage leads and report infrastructure. Direct all events and online efforts including SEO, PPC, and web site content.
  • Corero Network Security (Formerly Top Layer Security)
    Director Of Marketing, Demand Generation & Events
    Corero Network Security (Formerly Top Layer Security) Feb 2002 - May 2012
    Marlborough, Ma, Us
    Successfully orchestrated marketing communications and lead generation programs for network security hardware products by working closely with inside and outside sales teams, channel partners, and vendors. ▪ Managed trade show activities and produced successful series of lunch seminars. ▪ Worked closely with sales team and product marketing to develop lead generation programs that maximized ROI. ▪ Drove and defined successful marketing programs for customers, prospects, and resellers including email campaigns, direct mail, seminars, webinars, telemarketing, and MDF program.▪ Closely managed marketing program expenditures to ensure budget guidelines were met.▪ Managed successful implementation and delivery of online email software integration with Salesforce and development of ongoing lead nurturing campaigns to prospects, customers, and partners using Marketo.
  • Process Software
    Marketing Communications Mgr.
    Process Software 1996 - Feb 2002
    Marketing Communications program development and implementation for software company selling to large enterprise and government agencies. Included management of events, channel partner programs, online presence, lead management, public relations, and advertising.
  • Majilite
    Marketing Management
    Majilite 1994 - 1996
    Marketing program development,strategy, fulfillment and sales for products sold to furniture, shoe, boating, and other manufacturing organizations. Acted as key sales liason for new target accounts to ensure prospect satisfaction and gather data for future marketing initiatives.
  • Keiler & Company
    Account Management
    Keiler & Company 1987 - 1994
    Account Manager for Advertising Agency dealing with clients from several industries including IT organizations, Wang, Strathmore Paper, Konica, Pulsar Time, PUMA, Textron Lycoming, and others.

Donna Rogers Skills

Salesforce.com Lead Generation Strategy Marketing Communications Account Management Product Management Management Marketing Event Management Sales Management Marketo Program Management Product Marketing Sales Marketing Communications Planning Advertising Public Relations Security Trade Shows Seo Search Engine Optimization Selling Networking Event Management And Strategy Lead Generation And Measurement Custom Seminar Development Marketo Lead Management And Salesforce Knowledge Ppc And Seo Hubspot

Donna Rogers Education Details

  • Southern Connecticut University
    Southern Connecticut University
    Majored In Business Management And Marketing
  • Granby Memorial High School
    Granby Memorial High School

Frequently Asked Questions about Donna Rogers

What company does Donna Rogers work for?

Donna Rogers works for Axway

What is Donna Rogers's role at the current company?

Donna Rogers's current role is Senior Marketing, Marketing Operations and Lead Generation Management Professional.

What is Donna Rogers's email address?

Donna Rogers's email address is do****@****ail.com

What is Donna Rogers's direct phone number?

Donna Rogers's direct phone number is +162320*****

What schools did Donna Rogers attend?

Donna Rogers attended Southern Connecticut University, Granby Memorial High School.

What are some of Donna Rogers's interests?

Donna Rogers has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, Fishing, Home Decoration, Health.

What skills is Donna Rogers known for?

Donna Rogers has skills like Salesforce.com, Lead Generation, Strategy, Marketing Communications, Account Management, Product Management, Management, Marketing, Event Management, Sales Management, Marketo, Program Management.

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