We unlock beautiful new revenue with hand-crafted, one of a kind ad experiences.

Advising the founder on all things GTM, finding product market fit, sales, introductions, fundraising and team.

The world’s fashion at your fingertips! theurge.com is a fashion search engine that makes it easier for luxury shoppers to discover everywhere they can find and buy the fashion they’re looking for, while helping retailers grow their business by providing access to a global audience of shoppers.https://theurge.com

Mall Ops, a leading technology supplier to Shopping Centre's globally.Our sophisticated platform gives shoppers online access to your retailers products that trade physically in your mall. The shopper journey begins long before a shopper enters your mall. Research shows that over 52% of Shopper’s purchases were researched online before purchasing, and for apparel this number is even higher at 61%. By informing shoppers that the item they are searching for is available at one or more of the retailers in your mall, you are able to drive these shoppers to your physical location.

Productify - The data feed management company. Notable customers included Westfield (US, AU), Simon Property (US) and Oxford Property (CA)We take the complex data provided by retailers and affiliates and alleviate the headache of having to integrate with hundreds of different feed formats. We setup, maintain and normalise all product data and provide it to you in a standard format across all retailers.

Diamonds Down to Earth was my attempt at gamifying Online Retail and in the process, making a huge impact on the lives of thousands of individuals. We donated $55 from the sale of Each bracelet to 5 amazing charities and in the process changed thousands of small children's lives. From a simple school lunch via the LunchBox Fund to providing Cleft Lip surgery via SmileTrain. Changing the world, one Diamond at a time

I was in charge of building and implementing a custom CRM for Care to manage their customer queries & complaints. As of 2014, the software is still in use and in good working order.