Unleashing the Power of Mobile Marketing.With a history of strategic marketing consulting, the company has evolved into a global leader in mobile marketing and uses an innovative methodology to boost clients' app marketing and customer acquisition efforts.

Lumenis is a global leader in energy-based aesthetic medical devices. I am Heading all global marketing and marketing-communication activities, focusing on B2B marketing in the US and EMEA markets, while developing the company's new B2C strategy.

Business strategy, marketing, branding and innovation consultant, helping middle-sized and large companies build their brands, marketing plans and pursue innovations that lead to growth.Some of my consulting projects:• YES - consulting project to set the foundations to the future business models of the organization in a changing media and content environment.• KAN (Israeli broadcast corp.) - I led innovative projects at the media and digital product division.• Isracard - consulted on a number of projects, from the future of mobile payments to customer service improvement.• Partner TV - I escorted the company for over 2 years and helped build, shape and brand the Addressable TV initiative• Excellence Investment House - marketing strategy and branding consulting project, focused on content and distribution.

Articoolo developed disruptive technology that creates unique, quality and readable content from scratch simulating a real human writer. We raised seed investment and brought the technology to the B2C market, while running pilots of the B2B product with IBM, citi and TATA.

Scouted for ad-tech and media related technologies and developed partnerships for Havas’ HQ in Paris. Led the acquisition of the leading Israeli social media agency by Havas.

Mifold disrupted the booster seats market by developing the most advanced, compact and portable booster seat in the world. The company sold over $40m worth of products in just 2 years from beginning manufacturing the product.

Spearheaded all digital activity of Publicis in Israel with focus on developing the social media, content and mobile abilities of the group.Led a few flagship global digital campaigns for Coca-Cola, Pampers and more.

I Founded and managed Israel's first digital advertising agency and built it into an industry leader, with clients such as P&G, Coca-Cola, Nestle, Mazda, Ford, Adidas, Orange, L’Oreal, ClubMed, Ikea, Visa, Similac, Office-Depot, Estee Lauder, HP, and many more.