Digital Marketing Assistant
London, United Kingdom
JOY is a unique fashion and lifestyle brand with 28 stores across the UK and an exciting online retail destination, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts.• Supporting the Digital Marketing Executive with developing, implementing and managing email marketing activities, including owning the content calendar, testing, segmentation strategy and deployment. • Managing relationship with PPC agency and supporting the day-to-day delivery of PPC campaigns.• Managing and growing relationship directly with affiliate agencies and Webgains. • Developing and implementing data capture and retention programs.• Collaborating with the Marketing Executive with planning and implementing competitions and partnerships both in store and online.• Responsible for producing weekly reports for all marketing channels and activities across the business, including email, PPC, SEO, display marketing, affiliates and social media.• Assisting in analysing performance and making recommendations for future campaigns.• Liaising with external agencies to ensure projects are managed effectively.• Supporting and assisting the ecommerce team with administration and duties on Magento and communication with the web developing team. • Researching and liaising with potential suppliers and marketing platforms.