☎ 813 230.2575 | ✉ dorotheen@gmail.comA Marketing Leader and Licensed Real Estate Professional combining skills in sales support, lead generation, email marketing, website SEO and SEM marketing to increase sales and create new business opportunities; I excel in… • Leveraging critical thinking to creatively resolve issues and target opportunities• Assisting in daily marketing tasks, updating marketing schedules and coordinating projects and activities• Partnering with outside agencies to create consistently‐branded marketing collateral • Engineering effective marketing initiatives, events, and tools that support achieving sales goals • Working successfully with diverse personalities in company leadership, clients, vendors, and colleagues • Delivering on time and meeting goals in both independent and team projects SALES SUPPORT• Work closely with 180‐person sales team and 7 management to ensure territory goals, sales tool requirements, and growth priorities are understood and addressed in marketing program development• Develop internal and online sales reference tools used by sales staff including proposal templates, email templates, prospecting lists, sales playbooks, PowerPoint presentations, and market messaging DIGITAL MARKETING• Determined project objectives for a team of 7, defining target markets, timing, media channel delivery, SEM, content creation, and managing workflows to ensure e-campaign effectiveness and on‐time deliveryWEBSITE SEO and SEM• Managed all web forms, tracked their conversion rates against target goals; ensured forms are properly integrated CRM tools like HubSpot and Salesforce; and made recommendations to optimize user funnels