Dorothée Parent-Roy

Dorothée Parent-Roy Email and Phone Number

Director of Communications and Development @ Synapse C
Montreal, QC, CA
Dorothée Parent-Roy's Location
Montreal, Quebec, Canada, Canada
Dorothée Parent-Roy's Contact Details

Dorothée Parent-Roy phone numbers

About Dorothée Parent-Roy

After working in various music venues, record stores and music festivals, then doing press relations for Indica records, I discovered the inner workings of digital distribution in 2012, when I started working for Believe Digital within their trade marketing team and as a label manager. I then joined Distribution Select in 2017, where I've headed the digital distribution team while continuing to help labels build their digital marketing strategies.Over the years, numerous participations in panels, conferences or training workshops (FEQ, PopMontreal, CMW, MaMa, ECMA) have been added, which allowed me to share the knowledge accumulated over the years. Through many years of evolution within the music scene, I have developed an extended network and an understanding of the local and international musical landscape, as well as in-depth knowledge of strategies and best practices related to digital music services.Early 2020, I've decided to go freelance and started La Swell Musique - a label services company helping self-produced artists and indie labels with their online marketing strategies.

Dorothée Parent-Roy's Current Company Details
Synapse C

Synapse C

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Director of Communications and Development
Montreal, QC, CA
Website:
synapcec.ca
Employees:
13
Dorothée Parent-Roy Work Experience Details
  • Synapse C
    Director Of Communications And Development
    Synapse C
    Montreal, Qc, Ca
  • House Of Supercool
    Co-Owner And Head Of Marketing
    House Of Supercool Jun 2022 - Present
    House of Supercool is part curated label (a mix of à la carte and development) and part label services with a focus on all things digital marketing. Basically, we want to help artists and labels that don't always have the resources to handle their digital marketing because they're short-staffed, or simply because keeping up with all the changes takes a lot of time.Our offering goes from creating marketing strategies to ad placement or coaching, to which we're adding merch production and marketing, as well as management and business coaching.
  • Amplitude Distribution
    Co-Founder And Administrator
    Amplitude Distribution Feb 2021 - Present
    Nonprofit digital distributionFor artists and independent music labelAmplitude distribution strives to be a collective organization at the service of the local music community. Our goal is to offer local and self-produced artists a low-cost, transparent, local, and accessible digital aggregator. No hidden fees and no false promises.
  • La Swell Musique
    Ceo And Founder
    La Swell Musique Jun 2020 - Jun 2022
    Montreal, Canada Area
    Digital Marketing ConsultantLa Swell is a digital marketing company, offering à-la-carte and custom services. You're an artist and don't you know where to start online? Are you a label who's trying to find new strategies? Do you need a digital life coach? Do you want to understand how to get added to playlists? Well La Swell is a bit of all that.La Swell was born out of a desire to better educate musicians, artists and indie labels in relation to digital marketing. Democratize business. Give the tools to those who need them. Be the grain of sand in the gear.
  • Distribution Select
    Head Of Digital Distribution
    Distribution Select Sep 2017 - Jan 2020
    Montreal, Canada Area
    Managing, training, and support for the digital distribution teamPromotion/trade marketing with digital Music services such as iTunes, Spotify, Deezer and GoogleCoordination with the marketing departmentOptimising the promotional information that is available and ensuring releases receive strong coverage across all services.Forging strong relationships with retailers across the spectrum of services, locally and internationally.Identifying and analyzing, release and store sales trends.Analysing the effectiveness of product promotion and marketing campaigns.Providing market intelligence to other departments within the company.Collaborating on the conception, development, and roll-out of new marketing and promotion services for artists.
  • Believe Digital
    Senior Label Manager
    Believe Digital Jan 2016 - Sep 2017
    Région De Montréal, Canada
    Believe Digital is the leading fully independent digital distributor and services provider for artists & labels worldwide.The company has over 250 employees worldwide with offices in France, The UK, Germany, Italy, Canada, LATAM, Asia, Eastern Europe, The Middle East and Africa. Believe empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services, including in-house record label Believe Recordings. The company prides itself on providing personal tailor made services for each label and artist. Believe Digital leverages its network of 29 offices around the world staffed with local music industry and digital marketing experts to support its clients on a global basis. Championing innovation and transparency throughout its ten year history, Believe has developed leading in-house technology as well as a range of analytical and promotional tools to help labels & artists leverage the benefits of digital.As a senior label manager, I overview:Digital strategy and label management for independent labels such as Dare to Care, Bonsound, Indica Records, Les Disques 7ième Ciel and more;Assisting and guiding labels through the digital distribution process by ensuring that they provide all required assets and that they meet the deadlines;Train labels regarding best practices related to digital music services (social medias, playlisting, catalog optimization);Analyze sales to increase revenue potential;Contribute to the development of the company by soliciting potential new clients;Support other label managers by providing training and by acting as a resource person.www.believedigital.ca
  • Believe Digital
    Trade Marketing
    Believe Digital Dec 2012 - Jan 2016
    Région De Montréal, Canada
    As part of the Trade Marketing team, my role involves:• Optimising the promotional information that is available and ensuring releases receive strong coverage across all services.• Forging strong relationships with retailers across the spectrum of services, locally and internationally.• Identifying and analysing, release and store sales trends.• Analysing the effectiveness of product promotion and marketing campaigns.• Providing market intelligence to other departments within the company.• Collaborating on the conception, development and roll-out of new marketing and promotion services for artists.
  • Les Francouvertes / Courtemanche Communications
    Publicist
    Les Francouvertes / Courtemanche Communications May 2012 - Dec 2012
    Région De Montréal, Canada
    Social medias, press releases redaction, mailing, media relations for mainly Les Francouvertes, a showcase/contest whose mission is to promote new francophone artists. Also working with various events such as OUMF, L'OFFJAZZ, la ChanteauFête et Zone Homa.
  • Indica Records
    Publicist, Social Medias, Pr
    Indica Records Apr 2010 - May 2012
    Founded in 1997 by legendary Montreal indie-rockers, GrimSkunk, when they suddenly found themselves without a distributor, Indica Records was started with $2000; a grassroots, do-it-yourself approach; and an overriding belief in "artist first" vision.Armed with the mandate of supporting independent releases for great touring bands, lacking label support in Canada, Indica has since grown by leaps and bounds and has expanded its repertoire to encompass a variety of genres beyond the rock/punk/alternative music on which the label was founded, including folk, pop, indie, world and electro/rock.During my two years wih the label, I've been working with artists such as Half Moon Run, Kim Churchill, Grimskunk, Phantogram, Kamakazi, Misteur Valaire, Vulgaires Machins and many more.
  • Les Disques Passeport
    Intern
    Les Disques Passeport Sep 2009 - Apr 2010
    Support aux relations de presse (tracking radio, envoi de communiqués et matériel promotionnel, mise à jour web et réseaux sociaux, clipping de presse, etc)
  • Groupe Archambault
    Disquaire
    Groupe Archambault Nov 2007 - Oct 2009
    Disquaire section musique Urbaine et Pop/Rock
  • Bang Bang
    Pigiste
    Bang Bang 2007 - 2008
    Journalist, music critic.
  • Hmv Group
    Disquaire
    Hmv Group Oct 2005 - Jun 2007
    Disquaire Pop/Rock

Dorothée Parent-Roy Skills

Music Industry Digital Music Marketing Musique Social Media Marketing Marketing Social Media Relations Relations Publiques Record Labels Redaction Social Media Label Discographique Blog Marketing Digital Publicist Entertainment Public Relations Music

Dorothée Parent-Roy Education Details

Frequently Asked Questions about Dorothée Parent-Roy

What company does Dorothée Parent-Roy work for?

Dorothée Parent-Roy works for Synapse C

What is Dorothée Parent-Roy's role at the current company?

Dorothée Parent-Roy's current role is Director of Communications and Development.

What is Dorothée Parent-Roy's direct phone number?

Dorothée Parent-Roy's direct phone number is +143888*****

What schools did Dorothée Parent-Roy attend?

Dorothée Parent-Roy attended Uqam | Université Du Québec À Montréal.

What are some of Dorothée Parent-Roy's interests?

Dorothée Parent-Roy has interest in Arts And Culture.

What skills is Dorothée Parent-Roy known for?

Dorothée Parent-Roy has skills like Music Industry, Digital Music Marketing, Musique, Social Media Marketing, Marketing Social, Media Relations, Relations Publiques, Record Labels, Redaction, Social Media, Label Discographique, Blog.

Who are Dorothée Parent-Roy's colleagues?

Dorothée Parent-Roy's colleagues are Juliette Denis, Emilie Liu, André Diler, Elisabeth Madgin, Nicolas Bonnet, Maryvonne Angelo, Corinne Lavallée.

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