Key clients: The Chinese University of Hong Kong (CUHK), The Hong Kong Institute of Surveyors, Happy Aging Lab, CareER, etc.Head research and consultancy on industry sustainability, place-making and impact strategies.

Strategies, media relations and event management; oversaw publicity events, C-suite media interviews, senior management speeches, and bilingual press releases for various divisions, with a focus on topics including green technologies, carbon neutrality, corporate sustainability, and new industrialization.

Communication strategies and customer engagement for global retailers including IKEA, Walmart, Target, etc. and internal communication on the Group’s sustainable development; rebranded the corporate communications channels for this 65-year-old local brand that produces eco-friendly artificial botanicals with a significant place in Hong Kong's history.

Led publicity efforts and multimedia projects for over 80 social services units, building a strong network with media and relevant stakeholders, executing promotion, and driving advocacy through publicity events, press releases and media interviews on critical societal topics: homelessness, poverty, carer support, community housing, advance directives, youth issues, etc.

Key clients: AstraZeneca, Hyatt, Wynn Resorts, Chevignon, A.S. Watson Group, etc.Oversaw advertorials and contributing to online promotion campaigns for recognizable brands; collaborated with the sales team to drive business growth.