Focusing on pipeline generation for sales and worked on a various EMEA regions, verticals and company sizes. Worked with Benelux, Nordics, Middle East and Africa, Eastern Europe and currently deep diving into UK due to the requirement for growth. - Managing UKI partners lead generation including ISVs (technology partners) and Channel including Distributors and Resellers.- Managing budget, planning, executing & reporting pipe gen activities.- Utilising & optimising effective GDPR compliant pipeline generation channels including intend data, 1st & 3rd party events, digital campaigns, partners.- Building non resource heavy digital programmes to achieve constant lead flow as well as increasing in quality of leads.- Working with sales, sales development, pre-sales on planning and delivering successful on/offline campaigns.

Partnering with the Regional Sales VP acting as a liaison between Corporate & Product Marketing and the regional sales teams to build alignment and communication in order to achieve regional business goals and revenue targets.• Building UK marketing strategy from scratch to support sales activities and drive pipeline: inbound &outbound/on&offline marketing strategy• Significantly increased registrations for local webinar due to improved campaign execution.• Fixing link between Business Development, Marketing and Account Executives, results in more effectivefollowing up efforts and efficient allocation of time.• Working with PR agency to maximise MicroStrategy’s brand in a number of IT publications.• Working with varies of partners and customers for GTM activities and user group events.

Responsible for global channel partner marketing covering 3 out of 5 solutions. Managing & supporting global partner activities/tradeshows/networking/reseller recruitment events, lead generation campaigns and other partner related activities.- Managing global budget to drive and support partner marketing activities such as lead generation campaigns, tradeshows and partner engaging/recruiting events.- Working seamlessly with worldwide partner managers and direct sales on a day-to-day basis to plan, executing, monitoring and reporting on global or regional activities- Looking after global channel partner communications, partner training for product launches- Working with senior management in US and EMEA to align marketing strategy with partners - Coordinating with a number of internal departments eg. Legal and Solution Engineers to support partner activities- Creating & localising marketing & sales enablement materials for partners worldwide; transforming end customer marketing information to partner friendly materials to support their sales efforts- Started foreign language webinars and campaigns for DACH and France region with overachieved results and ROI- Managing third party agencies i.e. Marketing, digital marketing, translation, marketing promotion and inventory agencies

Look after marketing for both FMCG and Pharmaceutical industry in EMEA. Business networking, engagement and interpersonal skills are being developed due to prospect engagement in different events. Gained CRM knowledge and work with it on a daily basis, learnt clients’ needs and usage for both industries that StayinFront operates in. Responsibilities include:- Increasing brand/product awareness in both industries StayinFront operates in. Managing all marketing campaigns from start to end in EMEA- Restructured Google Adwords for both FMCG and Pharmaceutical industries that StayinFront operates in, reduced 60% of the cost whilst increased performance and relevance of click-throughs- Generated 6 follow-up meetings from a product webinar, started pilot project with a FMCG multinational conglomerate- Managing event arrangements & logistics, raising company profile through sponsorships and event competitions, business networking & prospect engagements to generate leads- Direct experience with event organisers on sponsorships and promotion, in addition to maximise brand exposure through PR activities- Building landing page on company website for ad hoc projects- Keeping up-to-date with industry news and hot topics to optimise the relevance and quality of campaigns- Working closely with the other regions’ marketing team (mainly USA and Singapore) to ensure the corporate branding and message stay consistent globally- Managing the marketing calendar, provide regular reports and updates to Managing Director on all marketing activities - Product demonstration as a brand ambassador at conferences in London and Barcelona- Increasing awareness of latest products, successfully driven traffic to website and generated discussions through highly targeted marketing campaigns- Looking after StayinFront CRM database, cleaning data regularly and segmented contacts for specific campaigns

A supporting role which required to worked closely with marketing and engineering – needed thorough understanding (including technical side) of both Sony and competitors’ product as well as knowledge of global digital signage market. Responsibilities included:- Creating a series of 10 ‘How To’ videos as well as 2 product videos available on YouTube and Sony internal portal, to support training, sales and marketing across the globe - Attending trade shows in London (Screen Expo), Amsterdam (Integrated System Europe) and Hong Kong (Asia Retail Expo)- Working under a multi-cultural environment in a diverse and international market with departments and divisions across the world- Supported global product launch, other prospect hospitality events and meetings with sales representatives across the world- Regularly conducted a number of product benchmarks to identify product position in the market and its strength and weakness- Meeting prospects and sales representatives from sales regions across the world with hospitality activities- Creating on/offline marketing materials by working closely with engineers to translate complicated technical languages into marketing documents in supporting global sales and marketing- Worked between a number of departments and sales regions across the globe to increase product presence in the professional solution market