Dorothy Crouch Email & Phone Number

Create feature articles, working with industry veterans and creatives to tell stories of the evolving apparel businessPerform outreach to potential sources and maintain relationships with industry leadersDiscuss issue direction and goals with publisherAttend industry events on behalf of the publication to engage with insiders and develop coverage

Greater Los Angeles Area

Managed editorial strategy for California Apparel News print and digital editions, online content, and e-newslettersAssigned stories, approved pitches, and worked with writers to develop content ideasWrote feature articles, working with industry veterans and creatives to tell stories of the evolving apparel businessEdited article submissions and approved.

Produce pet-industry focused articles for the print and online editions of Pet Business, The Pet Elite, and The Pet AisleEngage in discussions regarding market climate with decision makers from the pet industry's most innovative brandsPrepare images and ensure high-resolution quality for print

Provided daily news coverage of the retail industry on RetailTouchPoints.comCultivated design:retail, the retail-design focused sibling brand of Retail TouchPointsDeveloped a contributor pool comprising respected industry leaders in retail designHighlighted conservation initiatives and sustainable trends in retail business planning and store.

Contributed to the online and print components of STEM JobsPitched story ideas to ignite student interest in STEM careersConducted interviews with STEM-education leadersOrganized research for article developmentPackaged content to maximize reader engagement

Los Angeles, CA

Launched AAA Now!, a regional bimonthly publication targeting AAA membersSupervised and contributed to the entire process of designing and publishing AAA Now!Wrote and edited feature articles for quarterly and bimonthly publicationsManaged production of quarterly travel print and digital newslettersDeveloped story ideas with editorial teamProvided copy for.

Researched and prepared articles regarding travel, entertaining, career, and lifestyle for a female audienceManaged content within WordPressEdited stories submitted by contributorsMet with editorial team to brainstorm regarding upcoming featuresWorked directly with publisher and editor-in-chief to discuss improvement and direction of publicationContributed.

Wrote descriptions for businesses to promote SEOCreated content for websites and client listingsResearched effective keywords by categoryMaximized client presence onlineUpdated keyword database Edited articles submitted by freelance writersApproved user reviews

Coordinated with staff to arrange client meetings with Senior Vice President, Group PublisherResearched and prepared online editorial pieces for RobbReport.comWrote advertorial pieces for special advertising sectionsReviewed findings in Publishers Information Bureau reportsMonitored calendars of corporate officers

Greater New York City Area

Compiled CMP Technology brand data against market share for analysis Reconciled competitive client data to establish position within the marketplaceConvened with executive level clients (CEO, CFO, CTO, CIO) to discuss and identify specific needs and solutions Represented brand at executive conferencesContributed to editorial content of financial technology.

M.S., Publishing

My coursework included classes regarding all aspects of magazine publishing, including writing and editing using AP and Chicago styles.

B.A., English Literature

Irish Literature

Study Abroad - Intensive Study of Irish Literature