Dorothy Dasilva Email and Phone Number

Drawing upon SIA's leading expertise and capabilities in service, operations, innovation and digital, the Singapore Airlines Academy aims to empower your employees with the knowledge and skills to unlock their full potential in their roles. Our L & D solutions focus on people development and investment in training, the key to achieving world-class standards. ROLE & RESPONSIBILITIES● Identify opportunities, connect and partner with organisations and business leaders in a wide variety of industries (From banking & finance to retail, hospitality, energy, and food & beverage, to healthcare, automotive, education and more)● Perform training needs analysis and work closely with internal stakeholders in the relevant Training Schools (HRD, CAB, FLT) to determine the L & D solutions for our client’s training needs● L & D Programmes include (i) Service Excellence, (ii) Operational Excellence, (iii) Digital & Innovation Our courses are designed to be conducted both face-to-face and virtual, in the forms of workshops or bespoke programmes● Increase brand engagement with our potential partners● Collaborate with subject matter experts & rostering personnel in our relevant Training Schools for courseware development and delivery● Track delivery milestones to ensure that client receives services as agreed and that standard of learning services are maintained

• EXPERTISE: Lies in providing excellent client service, stakeholder management and the programme management of Avado’s B2B Enterprise Academies (Agility, Data & Digital Marketing) • AWARD WINNER: 2021 Avado APAC Awards (Care I Customer Centricity I Empathy)• PRODUCT DELIVERY: Focused on the digital delivery of online and blended learning programmes, from point of sale through to final delivery and beyond. Possess a track record of delivering projects to demanding timelines and to the clients satisfaction• WORLD CLASS CLIENTS: Drive, facilitate and measure impactful learning initiatives to achieve client's desired business outcomes. (Colgate-Palmolive (Hills Americas, Thailand & Philippines), Moet Hennessy, Chevron, Petronas, Cigna & Shiseido (Americas, EMEA & HK)• CUSTOMER SUCCESS: Work closely with the enterprise team to ensure customer success, producing and managing end to end project plans, their associated budgets, learner communication, engagement and the final workshop delivery• STAKEHOLDER MANAGEMENT: Strong stakeholder management, communication and influencing experience, especially in working with senior level clients • LEARNER ENGAGEMENT: Manage the learner engagement process for workshops, online programmes and capability audits, creating and sending out communications and managing survey completion and producing engagement reports to clients• FACILITATOR & SME MANAGEMENT: Build solid relationships with our Facilitator Group to ensure that the most suitable facilitator is selected for each workshop. Collaborate with subject-matter-experts to ensure relevancy and accuracy of customised content • CONTENT: Work with SMEs, facilitators & Learning Designer to organise and manage content customisation• LEARNING NEEDS: Partner with clients to conduct learning needs analysis to identify performance gaps (Capability Audit)• LMS: Work with client's L & D teams to manage & report their learners' progress on Avado's LMS (CIPD & Dot Native)

• Plan and execute online & offline marketing activities for Gallup’s offerings (digital app, E-commerce, L&D courses & consulting services) in Singapore, Philippines, Indonesia & Malaysia• Design and create content marketing collaterals for event and promotions• Improve prospecting & acquisitions for L&D courses through events, workshops & conferences• Lead and plan Gallup’s conference “Disruptions at the workplace”• Source and strategically work closely with trade partners to organise events with the objective of jointly capturing leads to build opportunities • Outbound prospecting to mine new business, calling, emailing and following up intensively with prospects to discover their needs and to position Gallup as their solution provider • Deep research of prospects’ strategies, priorities, market insights & competitors, enabling the sales team to make strategic decisions • Strong in communications, telemarketing and reaching out to prospects creatively

• ACTA certified Corporate Trainer for executive branding workshops and onsite training to enhance professional brand at a workplace, reputation management and effective communication• Project management and optimization of client’s marketing campaigns and business plans (Contract Assignment)

• Responsible for the sales & brand portfolio for the Consumer Products & licensing business in SEA, India & Japan (Discovery Channel, Animal Planet & TLC)• Organize brand summits for agents and trade partners and participate in strategic industry events like the international licensing shows (Japan, Hong Kong & US) • Solid record in building strong alliances with global licensees to create compelling products and driving revenue• Work closely with creative and marketing team on product development, track milestones, alleviate any bottlenecks, manage budgets & drive workflow• Cross-culturally aware and able to lead a multinational team (US, UK & Japan) to develop strategy to pitch & secure the Uniqlo/Discovery partnership (Worldwide deal)

• Create performance-based marketing communication solutions and project manage Discovery’s client’s advertising campaign, timelines, budget and deliverables • Work closely with internal teams to create TV ads, online campaigns and events for clients• Build strong relations and co-marketing campaigns for Government agencies like Singapore tourism Board, Tourism Malaysia, Korea Tourism Organisation, Abu Dhabi Tourism Authority. Corporate clients include Canon, Samsung, Hewlett Packard & Toyota• Recipient of Discovery Stellar Awards for Leadership (Founder & Captain of the Discovery Dragon boat team with a silver medal win during the Singapore River Regatta)

• Organise events in partnership with Prestige magazine clients with the objective of increasing sales and circulation• Create and execute on average 3-6 events per month, leveraging on strong project management skills to deliver product events, charity drives and gala dinners• Build strong relationships with clients, source and liaise with marketing partners, event sponsors and other third-parties to deliver well-branded, reputable events