Dorothy Madans Email & Phone Number

Houston, Texas Area

Manage the print and digital graphics including email marketing, social and web development of a 35,000 square foot casino. Responsible for the marketing collateral for the top tier VIP players designing promotional graphics that have resulted in 30% growth in the past year. Manage all the promotions assets and prepare for print production ensuring brand standards, quality, competitive pricing and delivary. Design assets for large format printing and large 3D gaming structures to kiosks and rotating artwork. Design web and email assets and send out e-blasts and update website with promotions, keywords, descriptions and rules. Create and update digital assets for the digital signage and kiosks. Create PowerPoint marketing presentations and printed booklets. Take photos to use on signage and edit and optimize for web usage. Design and update menu’s, specials and signage. Multitask and complete all tasks within required timeline, shifting importance of print or digital collateral as needed. Work with all departments on projects and prioritizing job requests. Continually learn software to advance methodology and toolsets for graphic, web and project management– master with Adobe and Microsoft suites, as well as Wordpress, HTML and CSS. Inspired by design and font trends. Push to create exciting, eye catching designs that will increase guest attendance and game play.

Charlotte, North Carolina Area

Managed the corporate identity of a Home Repair Network Franchising company, including the media, ad design, and branding. Wrote an automated custom software system to manage all the processes and steps to manage a home repair referral network included with the sale package of over 30 franchises. Automated billing of homeowner memberships and monthly billing of contractor services. Designed and developed promotional and marketing programs including target mailing, email marketing, social media and marketing materials. Created prepress artwork and managed the print process. Created PowerPoint presentations for training and national sales meetings. Trained franchisees on the software, operations and provided technical support. Solid business skills to assess what is needed to market a business or product.Developed the corporate website that included rotating banners, explainer videos, forms, electronic payments, blog, backend franchisee database and email accounts. Design and implement website and software applications from initial concept, site architecture, user interface to finished deliverable code. Created the initial wireframe, site architecture, designed layouts, rotating banners and video animation. Implemented WordPress for blog and a HTML5/CSS3 responsive bootstrap front end. Evaluate to improve user engagement with Google Analytics and user clicks.

Mt. Pleasant, North Carolina

With over 20 intimate blending systems for textile fibers, Tuscarora Yarns was the most flexible yarn spinner in the western hemisphere. Developed a database of blends, slub/nub variations and colorations of yarns. Tuscarora was downsized and sold to Cap Yarns. Designed and Developed Wordpress Website for Cap Yarns.

Charlotte, North Carolina, United States

Designed, imported and marketed holiday products directly to Hobby Lobby and designed for Amerihau Craft Gifts Co., Yangzhou, China selling to numerous US retailers such as Lowe’s, Home Depot and Michaels. Created packaging for products with the retailers specifications. Designed database to manage specs, schedules, products, costs and sales.

Wilmington, North Carolina Area

Managed the design department for the Automotive Seat Upholstery Division with average annual sales of $182.7 million. Participated in strategic planning for the automotive upholstery division. Analyzed demographic studies, car brand identification and market research, directing designers and marketing group toward the best fabric selection as well as design concepts for each car model. Launch new print technology. Deliver marketing presentations for the American and Japanese markets.

Bachelor Of Fine Arts (Bfa), Design

Certificate, Web Technologies, 4.0

Seminar, Social Media

Certificate, Advanced Filemaker Pro

Certificate, Speaking And Leadership

Wordpress Seminar

Attended 2 day seminar on WordPress SEO, Plugins, Security and more