Have you written a book? Are you in the process of writing a book? Does publishing that book seem daunting? Are you familiar with self-publishing? Do you know the difference between hybrid publishers, traditional publishers and/or self-publishing? Do you know what POD stands for? Are you familiar with an Author Platform? If you answered yes to any of these questions, please contact me directly and I will help you understand the world of self-publishing. Together we can build a deliverable… Show more Have you written a book? Are you in the process of writing a book? Does publishing that book seem daunting? Are you familiar with self-publishing? Do you know the difference between hybrid publishers, traditional publishers and/or self-publishing? Do you know what POD stands for? Are you familiar with an Author Platform? If you answered yes to any of these questions, please contact me directly and I will help you understand the world of self-publishing. Together we can build a deliverable timeline to assist you in your journey to becoming a published author. Show less

PEOPLE HELPING PEOPLE - FEED THEIR ANIMALS

Having spent a lifetime customizing and refurbishing jewelry, I'm now dreaming, designing and creating from the inspirations that touch my life daily. Creating timeless designs that evoke a feeling of contentment, Silverlining Designz uses the most precious materials to ensure that each handcrafted piece inspires a sense of peace, sensuality and connectedness. Whether you find a piece that speaks to your heart or choose to customize certain designz, from my heart to your hands, may you always… Show more Having spent a lifetime customizing and refurbishing jewelry, I'm now dreaming, designing and creating from the inspirations that touch my life daily. Creating timeless designs that evoke a feeling of contentment, Silverlining Designz uses the most precious materials to ensure that each handcrafted piece inspires a sense of peace, sensuality and connectedness. Whether you find a piece that speaks to your heart or choose to customize certain designz, from my heart to your hands, may you always find your Silverlining.Remember, no two pieces will ever be the same as each is hand crafted by me personally."Feel as sassy as you look, look as sassy as you feel"© Show less

Demand Generation Manager for IT Service Management, America's Field Marketing. Planned & executed marketing campaigns to generate qualified leads. Managed Demand Generation, SEO, SEM, content syndication. Owned content syndication brand refresh. Responsible for defining marketing metrics and other key performance indicators. Analyzed prospect and market data captured in Marketo and SFDC to shape into actionable information to establish ongoing vendor relationships and develop campaigns… Show more Demand Generation Manager for IT Service Management, America's Field Marketing. Planned & executed marketing campaigns to generate qualified leads. Managed Demand Generation, SEO, SEM, content syndication. Owned content syndication brand refresh. Responsible for defining marketing metrics and other key performance indicators. Analyzed prospect and market data captured in Marketo and SFDC to shape into actionable information to establish ongoing vendor relationships and develop campaigns that generated clear ROI.- Saved over $72k annually by analyzing and renegotiating PPL contracts Show less

Certified ScrumMaster, Scrum Alliance 2014

Recruited by Oracle in December of 2013 as Senior Manager of Demand Enablement & Best Practices. My current focus is managing the integration of the Oracle Cloud Trials, Nurtures, and Multi-Touch Campaigns while also program managing the roll-out and support of cross sell/up sell and Net-New initiatives. Additionally, I am coordinating Eloqua process and application enhancements and implementation in support of the sales and marketing organization. Responsibility includes communication and… Show more Recruited by Oracle in December of 2013 as Senior Manager of Demand Enablement & Best Practices. My current focus is managing the integration of the Oracle Cloud Trials, Nurtures, and Multi-Touch Campaigns while also program managing the roll-out and support of cross sell/up sell and Net-New initiatives. Additionally, I am coordinating Eloqua process and application enhancements and implementation in support of the sales and marketing organization. Responsibility includes communication and training via internal and external use case scenarios to drive successful and productive management of the new system post launch. My expertise is in Marketing/Sales/Partner Automation Systems, Project Management, Campaign Implementation, Integrated Marketing, Operations, Program Management, Change Management, Go-To-Market Strategy, Cloud Computing, SaaS/PaaS, Demand Enablement, Lead Management, Nurture Campaigns, C-Level Account Management, through the process creation and the practical application of each. I'm a member of the San Jose and San Francisco Chapters of the American Marketing Association and the National Association of Professional Women. Show less

Director, Global Customer Marketing, Corporate, Field & Partner MarketingRecruited to build Global Customer & Partner Marketing Organization. Directly managed and executed various functions of Sales Enablement including but not limited to content creation, asset management, delivery of that content to the partner’s sales teams and provided ongoing support to partners actively in a deal cycle with Sales. By leveraging cross-functional teams such as Marketing, Training and Professional… Show more Director, Global Customer Marketing, Corporate, Field & Partner MarketingRecruited to build Global Customer & Partner Marketing Organization. Directly managed and executed various functions of Sales Enablement including but not limited to content creation, asset management, delivery of that content to the partner’s sales teams and provided ongoing support to partners actively in a deal cycle with Sales. By leveraging cross-functional teams such as Marketing, Training and Professional Services I delivered product messaging, value proposition and positioning to enable partners to deliver that message to prospects and end-customers.o Generated $70K in add-on Partner Sponsorships for 2009 People Summito Managed and Developed Saba/IBM partnership, Global training program and strategy to enable sales and partner organization . Training executed in 4 countries and 12 citieso Exceeded revenue target by 6X through the rollout and launch of Saba Global Regional User Groups, spanning five countries in less than six months, which contributed 12% of potential license revenue in FY2010o Created and managed adoption of first for Saba Global User Group Playbook which included qualitative and quantitative metrics for analysis and reportingo Contributed $50K in donations to the Red Cross Haiti relief fund through the generation and global awareness of a Haiti internal employee matching programo Introduced lead management, reporting and funnel-to-pipeline best practices that allowed the marketing organization to account for the marketing touch in the sales pipeline and identify the influence of marketing on closed revenue Show less

Senior Global Marketing Operations Manager, Corporate & Field Marketingo Recruited to develop Global Marketing Operations organization.o Increased inquiry to opportunity conversions 30% by establishing Lead Management strategy that incorporated lead scoring and lead nurturing programs, driving inquiries directly into the marketing funnel and through the sales cycleo Defined end-to-end Closed Loop data requirements and quarterly reporting processo Deployed first internal… Show more Senior Global Marketing Operations Manager, Corporate & Field Marketingo Recruited to develop Global Marketing Operations organization.o Increased inquiry to opportunity conversions 30% by establishing Lead Management strategy that incorporated lead scoring and lead nurturing programs, driving inquiries directly into the marketing funnel and through the sales cycleo Defined end-to-end Closed Loop data requirements and quarterly reporting processo Deployed first internal Marketing Automation solution to a global user base of 500+ by defining rigorous system requirements, managing IT timeline and adhering to $280K annual budgeto Led evaluation and selection of eMarketing solution, improving campaign performance as reflected by improved quality of leads and 30% increase in add-on revenueo Implemented best practices to drive permission based marketing, WW compliance, list management, result tracking segmentation, improving future campaignso Managed cross organization rollout, integration and training of PRM solution Technical Expertise: SFDC, Oracle Financials, Business Objects, Visio, PRM-Blue Roads Show less

WW Senior Field Marketing Operations Manager, Enterprise Field Marketing o Launched ‘Integrated Rolling Quarterly Marketing and Sales Planning’ process that was adopted globally within three monthso Enhanced business performance analysis and metrics through continuous improvement of WW Field Marketing operations for lead management, revenue/pipeline reporting and KPI analysisTechnical Expertise: Siebel SFA, SAP Financials, Salesforce.com, CS3 SuiteWW Senior Field… Show more WW Senior Field Marketing Operations Manager, Enterprise Field Marketing o Launched ‘Integrated Rolling Quarterly Marketing and Sales Planning’ process that was adopted globally within three monthso Enhanced business performance analysis and metrics through continuous improvement of WW Field Marketing operations for lead management, revenue/pipeline reporting and KPI analysisTechnical Expertise: Siebel SFA, SAP Financials, Salesforce.com, CS3 SuiteWW Senior Field Marketing Manager, Enterprise Programs o Designed and implemented the first eSeminar and On Demand program that waso repeatable and adopted WW, increasing demand generation opportunities by 60%o Drove the strategy and execution of online GTM lead generation programs, fostering cross-sell, up-sell, net-new and awareness opportunities by 37% quarterlyTechnical Expertise: Acrobat Connect, Dreamweaver, InDesign, Visio, Policy Server Show less

Intuitive and creative business professional specializing in talent management, event management, and operations management solutions. Extensive experience in customer satisfaction and interpreting needs while identifying solutions. Excellent project management and team leadership skills. Overall a proven contributor to bottom line results.

Managed the successful development, adoption, and execution of integrated marketing programs, tools, and applied best practices across the Worldwide Marketing organization. Those initiatives established effective communication processes, improved collaboration and drove cross-organizational integration.

11/1998 - 04/2000 : PS Advantage Customer Services02/1997 - 11/1998 : PS Customer Care & Education Services08/1993 - 01/1997 : Office of the President, Product Strategy & Marketing