Dorothy Milazzo Email & Phone Number

Denver, Colorado, US

New York, NY, US

• Build and mentor a team of six while creating a collaborative, highly motivated and trusted environment.Create and capture demand, drive engagement, accelerate pipeline, and exceed funnel targets.
• In close partnership with marketing and sales, strategize and implement full-funnel, multi-channel integrated marketing campaigns that personalize content by segment and buying stage. First campaign resulted in a 15%.
• Lead marketing funnel and analytics in close partnership with Revenue Operations; establish KPIs to measure success, determine ROI, and identify new opportunities for improvement.
• Leverage data insights to maximize contribution to pipeline and inform testing strategy across channels: website, paid media, ABM, integrated campaigns, direct mail, email, partner marketing, and events.
• Create scalable processes to improve efficiency, increase communication, and provide visibility into marketing performance.
• Update key foundational items including reporting dashboards, lead scoring, lifecycle stages, and SLAs with the sales team.

Minneapolis, MN, US

• Code42 is the leader in insider risk detection, investigation and response. More than 50,000 organizations worldwide rely on Code42 to safeguard their ideas. Founded in 2001, the SaaS-based company is headquartered in.
• Led a high-performing, metrics-driven team to drive growth through demand gen and ABM campaigns that successfully engage enterprise accounts, drive awareness, and progress accounts through the funnel.
• Collaborated closely with marketing and sales in the strategy, development, and execution of multi-channel 1:1, 1:few, and 1:many ABM programs. Campaigns used a mix of tactics to deliver the right communication to the.
• Developed an integrated campaign playbook to ensure programs are scalable and consistent.
• Evaluated and developed ABM best practices to accelerate the pace of testing and learning.
• Partnered with analytics to derive goals, metrics, and detailed performance analysis.

Minneapolis, MN, US

• Collaborated closely with cross-functional marketing partners in the development and execution of programs to support overarching enterprise campaigns.
• Owned end-to-end execution of each program ensuring the right stakeholders are involved and deliver on time and budget.
• Led collaboration of internal teams on ABM campaign approach, messaging, content, web, paid media, events, and design concepts that directly influence program components and performance.
• Managed four direct reports on the growth marketing team with focus on paid media, email marketing, campaign programs and ABM campaigns.
• Awarded as Top Performer in ‘20 and '21.

Minneapolis, MN, US

• Created and managed enterprise acquisition nurture engagement programs to progress leads through the funnel. Resulted in a 22% increase in email open rate and a 52% increase in email click-through rate.
• Wrote email, newsletter, and landing page copy that captured interest and drove conversion. Website traffic from email channel increased user visits by 155% and sessions by 65%.
• Segmented audiences and defined decision logic that allows customized messages based on various attributes and avoids overlapping communication.
• Monitored streams and external environment to rapidly respond to issues and market events.
• Measured campaign performance (Including A/B testing) and analyzed key metrics to optimize campaign effectiveness and funnel lead generation accordingly.
• Collaborated with cross-functional teams to seek input, optimize efforts, and share knowledge.

Teaneck, New Jersey, US

• Cognizant is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Headquartered in the U.S., Cognizant is ranked 195 on the.
• Managed product marketing for health plan clients, including planning, development, and executing lead gen marketing campaigns to generate awareness and support revenue goals for existing and new solutions.
• Worked with operational leads to direct activities related to campaign execution and content development.
• Optimized marketing and sales enablement materials to be in line with strategic positioning and buyer/user personas.

Louisville, Kentucky, US

• Waystar is the combination of Navicure and ZirMed, the two top-rated providers of revenue cycle technologies owned by private equity firm Bain Capital. Waystar brings together the industry’s two highest-rated.
• Collaborated with cross-functional marketing team, sales and channel stakeholders to identify new opportunities, developed campaign strategies to increase pipeline and revenue across SMB segment (new business &.
• Developed and executed digital strategies supporting campaigns from concept to deployment.
• Assisted with the merging of two company marketing tech stacks into one.
• Awarded as June ’18 Growth Team MVP and Q2 ‘18 Growth Team Top Performer.

Louisville, Kentucky, US

• At Navicure, now a Waystar company, a SaaS Healthcare IT company, I was responsible for lead generation, advertising, public relations, content development, and partner relationships of marketing initiatives for B2B.
• Collaborate with CMO and Marketing Director on strategic marketing project initiatives for multi-channel campaigns.
• Implemented strategies to improve lead engagement within CRM (Salesforce) and marketing automation (Marketo) including message segmentation and A/B testing across digital channels.
• Worked closely with agency to optimize SEM/paid search demo leads +17% without increasing spend.
• Enhanced monthly webinar program to improve KPIs, growing average attendance to +4K and +19% conversion in ‘17.
• Managed PR agency to develop media plan, press releases, social media, and content marketing to fuel demand gen.

Lake Mary, FL, US

• At Acropolis, now a part of Evok Adverising, I serviced B2B and B2C hospitality and retail client accounts; Responsible for the development, implementation, and effectiveness of marketing and strategic communication.
• Developed ongoing strategic communications plans.
• Oversaw project management of traditional advertising tactics, as well as consumer-packaged goods, online, video, interactive, original photography, and social media.
• Responsible for written and verbal agency recommendations (client strategy, planning, agency point-of-view, idea generation, creative briefings).

US

• Advertising agency: Concepted, managed and implemented integrated B2C marketing communications, advertising and public relations campaigns for real estate and hospitality clients.
• Acted as main client contact within agency. Managed project and creative development with internal departments and/or vendor partners.
• Researched, developed, and implemented strategic marketing communication plans.
• Project management experience included naming, brand identity, collateral, website development, print ads, television and radio commercials, direct mail, special events, and more.

• Non-profit organization. Developed, coordinated, and maintained advertising campaign on behalf of non-profit organization.
• Increased client admissions 300% through marketing efforts.
• Managed successful fundraising events, dinners, staff meetings, and parties.
• Responsible for internal communications for employees across six office locations.