Dorothy Brown Email and Phone Number
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Strategic marketing professional with experience developing deep knowledge of the pharmaceutical industry, generating new ideas for growing market share and driving business growth. Specialties: -Determining strategic marketing direction for business units in large, global companies-Developing comprehensive marketing strategies based on industry research and analysis-Planning, developing and executing multi-channel marketing and promotional plans -Internal and external communications-Market analysis-Competitive analysis-Budget management -Project management
Drb Marketing & Communications
View- Website:
- drbmarketing.com
- Employees:
- 2
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Marketing And Communications ConsultantDrb Marketing & CommunicationsRaleigh, Nc, Us
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Marketing & Communications ConsultantDrb Marketing & Communications Aug 2013 - PresentRaleigh-Durham, North Carolina AreaConsultant to B2B marketing, account development and business development professionals. Experienced marketing strategist, able to achieve measurable results, drive brand vision and direct and execute high-impact, innovative demand generation programs. Support clients' efforts to meet lead generation and revenue goals: -Develop or refine brand positioning -Create key strategic messaging and value propositions -Define buyer personas -Conceptualize and execute solution-based multi-channel marketing and communication programs -Generate content for websites, demand generation programs, sales tools and moreInbound marketing certified and certified webinar producer.Specialize in working with subject matter experts to produce relevant, engaging content assets, such as: -White papers -Case studies -Web content -Social media posts -Articles -Slide presentations -Scripts for videos, webcasts, podcasts and more.
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Senior Product ManagerPra Health Sciences Dec 2015 - Jan 2018Drive strategic marketing direction for the Product Registration business unit and corporate initiatives/areas of focus. Responsibilities include gaining deep understanding of the customer experience, identifying and filling gaps to generate new, innovative ideas that grow the market share, improve customer experience and drive growth.- Establish marketing goals to ensure share of market, profitability of products and services- Work with the business unit to develop annual strategic marketing plans and budgets, manage execution of the plans- Determine customer needs and desires by specifying the research needed to obtain market information- Prepare, execute, oversee marketing campaigns, marketing events, promotional activities, advertising, PR, collateral development and more -
Manager, Global Service MarketingPpd Feb 2006 - Aug 2013Morrisville, North Carolina• Develop marketing strategies by analyzing biopharmaceutical industry trends, drug/product development pipelines, market segments and competitors, identifying and pursuing areas of competitive advantage. • Create, implement and measure digital and online marketing and communications initiatives, using multiple channels, to generate leads and optimize sales conversions• Research and develop business case for marketing automation; develop and implement lead scoring and nurturing plans for global marketing team• Strategies and programs credited with increasing total market share and number of proposals for Phase II-IV clinical development services over a five-year period; driving global brand awareness for therapeutic franchises including oncology, CNS and infectious diseases and regional business units including Asia Pacific, Eastern Europe and Latin America. • Strategies and programs over a two-quarter period credited with generating significant number of leads for laboratory services; driving global brand awareness, resulting in up to 80% increase in Web traffic. Launched educational program to position PPD as thought leaders and to promote scientific expertise through digital awareness and lead-generating campaigns. Won 2011 Triangle Addy award for tradeshow touchscreen activity.• Comprehensive communication, advertising and marketing program for the Asia Pacific region over an eight-month period to position PPD as the regional leader while integrating the brands of newly acquired companies, setting the stage for sales growth in this region. Working with executives in PPD and the acquired companies, corporate communications, e-marketing team and agencies, developed and implemented a series of targeted communications and global awareness campaigns for clients, industry, press and employees. -
Associate Director Of Marketing & CommunicationsYmca Of The Triangle Aug 2001 - Aug 2004Developed and implemented public relations and communications plans for the association of 13 branches. Developed and directed budgets for association, branch and program advertising. -
Global Marketing ManagerQuintiles Transnational 1999 - 2001Developed and implemented strategic marketing and communications plans with supported revenue goals of specific business units within clinical development services. -
Manager, Marketing CommunicationsNortel 1984 - 1990Developed and implemented marketing communications strategies to reach international and domestic customers, in support of business goals.
Dorothy Brown Skills
Dorothy Brown Education Details
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Speech Communications -
Speech Communications
Frequently Asked Questions about Dorothy Brown
What company does Dorothy Brown work for?
Dorothy Brown works for Drb Marketing & Communications
What is Dorothy Brown's role at the current company?
Dorothy Brown's current role is Marketing and Communications Consultant.
What is Dorothy Brown's email address?
Dorothy Brown's email address is dr****@****.rr.com
What is Dorothy Brown's direct phone number?
Dorothy Brown's direct phone number is (910) 251*****
What schools did Dorothy Brown attend?
Dorothy Brown attended North Carolina State University, North Carolina State University.
What are some of Dorothy Brown's interests?
Dorothy Brown has interest in Arts And Culture.
What skills is Dorothy Brown known for?
Dorothy Brown has skills like Marketing Strategy, Marketing, Pharmaceutical Industry, Strategic Communications, Marketing Communications, Strategy, Lead Generation, Competitive Analysis, Corporate Communications, Advertising, Social Media, Leadership.
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Dorothy Brown
Family Physician Formerly At Henry Ford Health | Expertise In Patient Panel Quality MetricsJackson, Mi -
Dorothy Brown
New York, Ny3bc.edu, centralparknyc.org, wework.com2 +121275XXXXX
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