Dorothy Brown Email & Phone Number

Raleigh, Nc, Us

Raleigh-Durham, North Carolina Area

Consultant to B2B marketing, account development and business development professionals. Experienced marketing strategist, able to achieve measurable results, drive brand vision and direct and execute high-impact, innovative demand generation programs. Support clients' efforts to meet lead generation and revenue goals: -Develop or refine brand positioning -Create key strategic messaging and value propositions -Define buyer personas -Conceptualize and execute solution-based multi-channel marketing and communication programs -Generate content for websites, demand generation programs, sales tools and moreInbound marketing certified and certified webinar producer.Specialize in working with subject matter experts to produce relevant, engaging content assets, such as: -White papers -Case studies -Web content -Social media posts -Articles -Slide presentations -Scripts for videos, webcasts, podcasts and more.

Drive strategic marketing direction for the Product Registration business unit and corporate initiatives/areas of focus. Responsibilities include gaining deep understanding of the customer experience, identifying and filling gaps to generate new, innovative ideas that grow the market share, improve customer experience and drive growth.- Establish marketing goals to ensure share of market, profitability of products and services- Work with the business unit to develop annual strategic marketing plans and budgets, manage execution of the plans- Determine customer needs and desires by specifying the research needed to obtain market information- Prepare, execute, oversee marketing campaigns, marketing events, promotional activities, advertising, PR, collateral development and more

Morrisville, North Carolina

• Develop marketing strategies by analyzing biopharmaceutical industry trends, drug/product development pipelines, market segments and competitors, identifying and pursuing areas of competitive advantage. • Create, implement and measure digital and online marketing and communications initiatives, using multiple channels, to generate leads and optimize sales conversions• Research and develop business case for marketing automation; develop and implement lead scoring and nurturing plans for global marketing team• Strategies and programs credited with increasing total market share and number of proposals for Phase II-IV clinical development services over a five-year period; driving global brand awareness for therapeutic franchises including oncology, CNS and infectious diseases and regional business units including Asia Pacific, Eastern Europe and Latin America. • Strategies and programs over a two-quarter period credited with generating significant number of leads for laboratory services; driving global brand awareness, resulting in up to 80% increase in Web traffic. Launched educational program to position PPD as thought leaders and to promote scientific expertise through digital awareness and lead-generating campaigns. Won 2011 Triangle Addy award for tradeshow touchscreen activity.• Comprehensive communication, advertising and marketing program for the Asia Pacific region over an eight-month period to position PPD as the regional leader while integrating the brands of newly acquired companies, setting the stage for sales growth in this region. Working with executives in PPD and the acquired companies, corporate communications, e-marketing team and agencies, developed and implemented a series of targeted communications and global awareness campaigns for clients, industry, press and employees.

Developed and implemented public relations and communications plans for the association of 13 branches. Developed and directed budgets for association, branch and program advertising.

Developed and implemented strategic marketing and communications plans with supported revenue goals of specific business units within clinical development services.

Developed and implemented marketing communications strategies to reach international and domestic customers, in support of business goals.

Bachelor Of Arts, Speech Communications

Bachelor Of Arts (Ba), Speech Communications