 Define product, positioning and Go-to-Market strategies.  Follow up of order, shipment, payment and homologation procedures.  Implementation of pricing policy taking into account the different distribution channels (Carriers, retail & hypermarkets) Prepare order forecast and ensuring the target achievement.  Sell out analysis and development of action plans. Design marketing and sales tools to improve sales team efficiency by creating new offers, bundles and promotion. Identify slow moving items and provide clearance recommendations for sales team. Define dashboard and indicators for sell out/stock follow up. Work closely with channel partners (carriers, wholesalers, chain stores, Apple resellers…) and support them to boost sell out. Competitors’ benchmark. Development of marketing plan (budgets and actions) according to sales guidelines. Prepare new product launch (launch Plan - training - BTL activities - web communication ...). Merchandising team management and coaching. Work with different business units (logistics, finance, after sale …).

- Analyzing the bottled water market internationally. - Identifying trends and innovations.- Analyzing competitors Business models. - Providing competitive intelligence on the local market.- Participating in the development of the strategy for launching brands.- Maintaining outstanding contact with suppliers.

- Communicating with clients and understanding their marketing issues. - Selecting and writing the most appropriate methodology. - Designing qualitative and quantitative research plans. - Training and managing teams of interviewers (fieldwork), transcription and database agents. - Conducting qualitative research: formulating interview guides, conducting interviews and animation of focus groups- Conducting quantitative research: designing questionnaire, briefing and supervision of interviewers.- Analyzing research and developing reports summarizing key ideas and making related recommendations.

CoursesMarket research methodologies and techniquesMarketing principles.