Dorte Harboe Hald Email & Phone Number

Kongens Lyngby, Region Hovedstaden, Danmark

København, Hovedstaden, Danmark

RESPONSIBILITIES: Create and implement strategic and operational marketing and campaign plans.Campaign planning and execution – Generating ideas, content, set up, analysis and adaptation.Digital marketing management (earned, owned, and paid platforms).Develop presence on paid marketing platform.Responsible for growth projects, website, and branding.Develop newsletter automations and online customer journeys.Analyze, set up and manage digital communication… Show more RESPONSIBILITIES: Create and implement strategic and operational marketing and campaign plans.Campaign planning and execution – Generating ideas, content, set up, analysis and adaptation.Digital marketing management (earned, owned, and paid platforms).Develop presence on paid marketing platform.Responsible for growth projects, website, and branding.Develop newsletter automations and online customer journeys.Analyze, set up and manage digital communication channels.Dynamic and engaging stakeholder management.Responsible for largest income source: Donations and memberships. Manage a dedicated and talented marketing team.KEY RESULTS INCLUDE:• Paid campaigns with ROI btw 4-10 due to content testing + segmentation. • Increasing donations by +10% YoY via clear, on-brand awareness campaigns, analyzing ROI/performance metrics. • Optimizing communication channels: Building a following on Linked In for donation, adoptions and brand recognition. Building TikTok for young following and brand recognition.• Strengthening ties to recurring customers relevant automations and profile.• Restructured communication across channels: Storytelling & purpose Show less

Copenhagen Area, Capital Region, Denmark

RESPONSIBILITIES: Online and offline communication for open-platform shopping portal and SME partner program. Managing marketing team locally and team leader for peers across Europe.• Developing and executing national online marketing campaigns (Paid, Owned, Earned) • Content and communication based on customer journey and consumer behavior analysis• Responsible for web portal (sales, product selection, communication)• In-store and above-the-line communication, full… Show more RESPONSIBILITIES: Online and offline communication for open-platform shopping portal and SME partner program. Managing marketing team locally and team leader for peers across Europe.• Developing and executing national online marketing campaigns (Paid, Owned, Earned) • Content and communication based on customer journey and consumer behavior analysis• Responsible for web portal (sales, product selection, communication)• In-store and above-the-line communication, full rebranding• Project management and team leader across regions• Marketing related projects (product launches, brand changes, preparing and delivering communication for in-store, events etc.)• Managing SEO projects (external linking (Earned), website optimization, blog project)• Project manager on White Label corporations, KEY RESULTS INCLUDE:• Continuously increasing online sales. 56% sales increase comparing 12 mnts to previous 12 mnts. • Influence Members’ shopping behavior by promoting the tools + width & depth of offerings.• Good team spirit and improved responsibility in team• Improving creative delivery: Taking weekly creative tasks in-house, using skilled freelancers for big projects. Show less

Auckland, New Zealand

RESPONSIBILITIES: As the global Product Manager I was responsible for bi-yearly range release for a total of 5 releases – this included global analysis, art search, liaising with licensing companies and briefing in-house Art Department, brief-ing and negotiating contracts with designers and artists working on contracts, launch presentation and sales tools. I was also responsible for the global range rationalisation (analysis and implementation) as well as trade shows and key account based… Show more RESPONSIBILITIES: As the global Product Manager I was responsible for bi-yearly range release for a total of 5 releases – this included global analysis, art search, liaising with licensing companies and briefing in-house Art Department, brief-ing and negotiating contracts with designers and artists working on contracts, launch presentation and sales tools. I was also responsible for the global range rationalisation (analysis and implementation) as well as trade shows and key account based activities. KEY RESULTS INCLUDE:• Completed redesign of the yearly catalogue (primary sales tool) to focus on full stories and relevance for all subdivision (Europe, USA, Export, Australasia). • Developed a 18 months calendar to deliver full range releases. • Product lifecycle analysis and amendments.• Twice yearly deliver a global range release with new art of 6-8 new styles + local additional release of 2 new styles • Close cooperation with external partners: Work closely with licensing companies (New York Botanical Gardens, Colonial Williamsburg)• Global trend analysis. • Analysed and found gaps in current offering. Searched and sourced art. Negotiated contracts with new artists. Follow up til final product range in stores. • Sampled production processes in-house and in Asia. • Planned and executed new display – managed production flow and forecasts for each subsidiary (USA, UK, NZ) Successfully changing the process and timeline for launches to a) meet the local fairs and b) deliver full-range launches so the locally produced products and the goods from Asia that matches are released together. Re-vamp the catalogue delivering a superior tool to the sales teams. Show less

Takapuna, Auckland, New Zealand

RESPONSIBILITIES: Preparing packaging and POS for launch in FMCG. • Revamp of branding for New Zealand’s no 1 selling makeup products - a well known brand that needed to retain core value yet aim at wider target group. • Plan and implement promotional calendar• Organise POS material • Build sell in kit for new product launch• Champion the upcoming website and usage of QR codes • Plan and execute 2 new display types • Develop and organize GWP program for key… Show more RESPONSIBILITIES: Preparing packaging and POS for launch in FMCG. • Revamp of branding for New Zealand’s no 1 selling makeup products - a well known brand that needed to retain core value yet aim at wider target group. • Plan and implement promotional calendar• Organise POS material • Build sell in kit for new product launch• Champion the upcoming website and usage of QR codes • Plan and execute 2 new display types • Develop and organize GWP program for key retailerKEY RESULTS INCLUDE:• Successfully altering a brand from a deal focused, very mixed image to a feminine, including identity that resonates better with women all ages. • Organizing new pack shots to support a fresh, feminine identity. • Developing a new tone of voice in all new POS material. • Develop new packaging with relevant communication that is suited for self-select in pharmacy and supermarket. Show less

Auckland, New Zealand

Organic FMCG cleaning product sales to supermarkets and health food shops across New Zealand and Australia

Copenhagen Area, Denmark

• Conceptual framework and practical execution of competitor analysis• Led process in change of software for external consumer newsletter• Evaluated analysis of brand perception and took it from being just another report to being an actively used tool

Copenhagen Area, Denmark

The trade marketing function was set up as both traditional key account management communication and traditional marketing – thus my responsibilities were all communication activities in Denmark, including project management of all DK projects. • Strategic, tactical and operational planning of events and marketing activities• Communication towards both key accounts and customers• Project management in close cooperation with key accounts• Internet based activities• Planning… Show more The trade marketing function was set up as both traditional key account management communication and traditional marketing – thus my responsibilities were all communication activities in Denmark, including project management of all DK projects. • Strategic, tactical and operational planning of events and marketing activities• Communication towards both key accounts and customers• Project management in close cooperation with key accounts• Internet based activities• Planning and presenting sales cycles to the sales force• Responsible for all cost budgets• Inspiring and guiding PR coordinators to optimize Public Relations efforts • Managed marketing assistant• Below and above the line activities Show less

Copenhagen Area, Denmark

Strategic, tactical and operational planning of marketing activities. Communication towards both key accounts and customers. Project management in close cooperation with key accounts. Planning and presenting sales cycles to the sales force. Responsible for all cost budgets. Management of staff of two. Below and above the line activities.Achievements as Category Manager: • Increased ranging with pharmacy key accounts. For both pharmacy and department stores increased quality and… Show more Strategic, tactical and operational planning of marketing activities. Communication towards both key accounts and customers. Project management in close cooperation with key accounts. Planning and presenting sales cycles to the sales force. Responsible for all cost budgets. Management of staff of two. Below and above the line activities.Achievements as Category Manager: • Increased ranging with pharmacy key accounts. For both pharmacy and department stores increased quality and frequencies of activities – as well as managing revamp of concession stores.• Merged key account plans and marketing plans to one platform, thus securing coherence in activities. The platform gave the full overview of all expense budgets, and made it possible to prioritize with full overview and understanding of consequences for both brand awareness and sales.• Increased job satisfaction and performance in the team I managed radically.• Successful project management developing material for opening 50 new Elizabeth Arden retailers. Show less

Copenhagen Area, Denmark

Handling all PR texts and press liaisons. Developed and coordinated activities for the skincare category for Scandinavia. Achievements as Marketing Coordinator: • Kicking Eight Hour Cream’s turnaround off with legendary consumer competition.• Improve sales materials from A4 prints to professional sales vehicles – Improving both sales and reps motivation.

Copenhagen Area, Capital Region, Denmark

• Plan and execute launches.• Prepare and present sales materials and motivate Nordic sales team.• Liaise with Norwegian distributor on product activities and launches.• Participate in trendspotting team for tesa global.

Master'S Degree, Brand, Marketing, Communication

Master in Brand & Communication Management 1997-1999 Copenhagen Business School, Institute of Marketing • Communication management • Brand.

Digital Marketing

Activities and Societies: Social Media | SEO | E-mail marketing | Google Tools

Bachelor, Business

BSc in Business Economics