Doru Asmarandei Email & Phone Number

Bucharest, Ro

Start-up new distribution company software for video surveillance and video analytics.Aziguard is now one of the most outstanding software solution for video management and analytics in Romania.Coordinate commercial, technical, operational, legal, financial, logistic and marketing departments.

Main achievements:• Sales: increasing turnover from 2.5M RON - 2009 to 8.4M RON - 2014• Setting up Customer Care Department: set-up the technical department: customer support, internal technical support, repair and warranties• New ERP & SFA, CRM: change the ERP solution in 2011 - Borg, 4 modules – Administration, Inventory (Purchase and Sales), Accounting, Salary and Assets. SFA – Hermes sales force automation solution. New CRM, in-house applicationMain tasks:- Set up and analyze company annual budget, P&L - Coordinate category management and purchasing- Set up bonus calculation for sales representatives- Set up monthly targets and specific objectives- Coordinate marketing activities, organize exhibitions- Monthly marketing activities- Improve communication with customers, set up visits for sales representatives- Pricing both for on-line (end-user) and re-sellers- Coordinate online sales (websites)- Coordinate software solutions implementation and development- Coordinate warehouse department and logistic activities

Main projects:• Top Trading Distribution takeover project by Mobile Distribution. Implementation of new proceduresMain tasks:- set up of development strategy of the company- coordination of Bucharest and Braila offices: sales in Bucharest and the districts: Constanta, Ialomita, Calarasi, Prahova, Giurgiu, Dambovita, Buzau, Vrancea, Tulcea, Braila, and Galati- achievement of sales and expenses budget for the designated area- growth of the direct sales team in the designated area- growth of key account department, Bucharest and Braila - growth of sales, of customer portfolio, of terminals for POS’s installed- planning daily routes for agents, routes optimization- setting up of targets for KAM and sales representative- setting up of salaries and commissions for sales department based on results- employment and training- tracking of expenses- participation to the growth of IT department - software, reports, methods of control- development of new internal procedures and tasks for IT department, implementation at national level

Main projects:- Company start-up, finding opportunities, main customer negotiation- Negociate the company takeover by Mobile DistributionMain tasks:- growth of turnover up to 9.7 million euro in 2005, and assignment of the company to Mobile Distribution SRL- development of business from ground level to assignment of the company to the main distributor of prepay products - Mobile Distribution SRL - negotiation of contracts with different providers- growth of sales team, customer portfolio and tracking of cash flow- searching new opportunities for development- development of procedures and implementation of software application- setting up of targets for sales department- setting up of salaries and bonuses for sales department according to budget- negotiation of taking over the company by the biggest distributor and acquiring the biggest price for assignment of distribution activity- achievement of complete integration of all 24 employees within Mobile Distribution team and switching to new internal procedures- accomplishment of complete assignment for contracts with more than 600 retail companies in the same time with redesigning of data recording system for more than 450 customers, in the shortest time and with no impact on sales

Main projects:• takeover Mobishop – internal audit (stocks, assets, debts and credits)• continuously develop IT&C range of products in RTC and Diverta• opening of new Diverta stores (over 20 stores) – design the IT and GSM area, negotiate the opening budgets and promotions with the suppliers, setup the range of products in each storeMain tasks:- setting up of annual income and expenses budget for the designated departments- setting up and negotiation of marketing budgets with different suppliers - negotiation with main suppliers- setting up of price level and positioning on the market- setting up of annual and monthly promotions and catalogs- stocks control: rotation, ageing, out of stock, setup min/max stock for retail- employment and training for Product Managers for IT&C Division

Bachelor'S Degree, Management

Mathematics