Business Head for Biscuits, Creme Wafers and Salty Snacks. Responsible for delivering sustainable, profitable growth - driving Topline through Brand Equity and Penetration building initiatives, improving Operating income, growing Market Share, and co-creating the New Product Roadmap. Industry Recognition: Economic Times Brand Equity (ET BE) Marketer of The Year at the Sharks Awards 2024, Brand of the year (ET BE Shark Awards 2023, 2024), Marketing team of the year (ET BE Shark Awards 2023, Indian Marketing Awards 2023), Digital brand of the year (ET BE DigiPlus Awards), Mobile Marketer of The Year (e4m Maddies 2024), APAC Effie Gold (2024)

I was part of the India Leadership team and the Asia-Pacific Marketing Leadership Team. In my functional role, I was responsible for shaping the growth and equity of Lenovo's brand portfolio & demand across all lines of business - Consumer (B2C), Enterprise, Small & Medium Business (SMB) and Tablet. And, for building a leading-edge marketing organization where our top talent could take on diverse, wider and bigger roles.

Led Brand Marketing, Digital and E-com/ Performance marketing responsibilities for the Consumer business in India, Sri Lanka and BangladeshContributed to business growth by establishing the Lenovo brand in Tablets and Smartphones, initiating the digital transformation journey and increasing Lenovo’s consideration in the PC (laptop) and Tablet category

Led Marketing, Equity creation & Innovation effort in the Health category ('Health for Adults' & 'Kids Nutrition') through a team of Brand Managers. Portfolio included NutriChoice, Milk Bikis and Innovation program in the Health space.britannia.co.in: Britannia is one of India’s leading Food companies and a leader in the Bakery and Dairy segments in the Indian marketplace. With revenues well in excess of Rs. 5,000 crores (USD 1 Bn) annually and a storehouse of power brands, Britannia is also India’s favorite Food Brand. Britannia was rated as the No. 1 Food Brand in the country by an independent survey conducted by The Economic Times (Brand Equity Trusted Brands Survey, 2013).

Group Product Manager – Innovation (January 2010 - May 2010) Product Manager – Proactive Health Innovation (August 2009 - December 2009) Led the emergence of NutriChoice into a pillar brand for Britannia and its growth in stature as one of India’s leading health brands across categories. NutriChoice is today, widely accepted as the future face of Britannia and grew 3X at ~40% CAGR in the period. Before moving into my role handling NutriChoice, I worked in an individually contributing pure-play innovation role for 10 months (Aug’09 to Jun’10) to launch NutriChoice Diabetic Friendly Essentials (NC DFE) was launched in November, 2010 in record time. NC DFE is India’s first ever range of functional foods, created especially for people with diabetes and scaled up to a 50 cr. (USD 10 Mn) turnover in 2 years’ time.Recognition:Silver at Effies, 2012 in the Healthcare categorySilver at the Indian Digital Media Awards (IDMA), 2012 in the Best Website categoryBronze at IDMA, 2012 in the Best Microsite category

Responsible for leading the commercial agenda for Britannia with key customers through a team of Key Account Managers, Trade marketing, Replenishment and Commercial professionals. Led the strategic agenda and successfully delivered results across Key Account relationships through the KAM team: Revenue, Product (Margin) Mix, Category shares and Point of Purchase deliverables. From FY 2008 to FY 2010, revenue grew by 3X. Led Britannia One (B1) – Britannia’s ‘One Face to Customer’ corporate agenda that unified ‘Go to Market’ for Bakery and Dairy businesses.

Managed the sales operations in Chennai City & Suburbs – largest business territory in terms of business through puts and brand clout (market share) in India; led a team of Sales Officers, Territory Sales In-charges’ and extended team of distributors and route salesmen.

Post my summer internship with Perfetti Van Melle, I was accepted into the Management Trainee program. Took my first career assignment as Area Sales Manager of Bangalore City area.