Branding: played an integral role in the nascent stages of moulding the brand’s image in collaboration with our Lead Designer and other agencies o Identified and placed the brand’s position in the industry based on in-depth market research o Established the brand’s visual identity by developing effective visual communication tools o Set the tone for communication strategy and developed brand guidelines and collaterals Marketing:o Facilitated the selection of the brand in – RAW COLLABORATIVE – India’s leading curated exhibition for Furniture design & Home Décor o Successfully built and fully executed an online sales channel with 4 premium online retailers o Maintained relations with online retailers for client requirement fulfilment on regular basis o Strategised and developed a Digital Media presence – Website, Social Media, Digital PR Production: o Established Inventory management systems–maintained over 30 SKUs along with custom orderso Created Order and Sales management systems in accordance with continuous supervision of the production teamo Sourced vendors and developed the back-end logistics channel to facilitate online sales Design: with an understanding of materials, brand design language and client requirementso Assisted in designing custom furniture pieces for clientso Designed Murals and Artworks for residential & commercial projects

• Researched and analysed various business models in the QSR segment to develop effective Marketing & Branding strategies• Developed a holistic Brand Strategy including the brand’s identity, communication, guidelines and collaterals fit for the industry• Overlooked Marketing Communications Strategy through concept, design and content development through various advertising channels (Print, Digital, Web)

• Assisted the brand with full fledged runway preparations and back-stage management for London Fashion Week• Allocated and despatched raw materials for Autumn Winter 16/17 collection for over 3,000 garment pieces• Allocated and despatched final products of Pre-Fall 2016 collection to 50 stores and 100 personal orders across 10 countries• Involved in sample and pattern management, trim sourcing, quality control, inventory management, product distribution and general administration

• Developed and led 1st ever 9-day socio-charity event for over 1 million people in a major Indian cityo Oversaw venue planning of 4 million sq.ft. location, organizational structure of 23 departments, and a team of 10 responsible for event design and marketing communications strategyo Served as event manager and key contact for media planning and productiono Successful event generated wide critical acclaim, including feature by Discovery Channel India• Selected as contributor on post-event roundtable to prioritize the foundation’s plan of action and generate innovative ideas for future foundation events

• For an Anglo-Indian Real Estate firm that commenced operations in major Middle Eastern and Indian markets, spearheaded the complete branding and digital strategy • Conducted country-specific market research and consequently launched direct marketing campaign in 8 countries • Led team of 3 in overseeing firm’s long term media strategy, including online and offline marketing tactics• Implemented CRM activities and IT systems for seamless content storage and centralization for over 500 clients

• Assisted the online marketing department and handled social media for 4 clients on 3 platforms• Developed and executed a social media campaign ‘I Do, You Do’ to increase firm’s brand awareness by 35%

• Researched and developed an offline marketing and networking campaign for Vodafone across 7 cities• Implemented tasks for CISCO and Dell for on-going online campaigns to raise customer interests by 15%