· Lead integrated digital marketing campaigns from concept to execution· Prepare GTM strategies & timelines and communicate it effectively within the team· Prepare media plans and execute digital marketing campaigns· Measure and report performance of all marketing campaigns viz-a-viz targets

· Developing an online go-to-market strategy· Lead digital marketing campaigns· Work with the marketing team, supporting teams and vendors to launch campaigns· Plan and execute all digital marketing, including lead generation on platforms like Google & Facebook, SEO/SEM, email, social media and display advertising campaigns· Create landing pages, microsites with optimal UX/UI

· Provide strategic advice, ensure effective campaign management & flawless execution· Manage client expectations; anticipate and resolve client conflicts · Contribute to the overall achievement of the company business plan through high client satisfaction· Identify new opportunities for growth and cross-sell ideas· Manage & lead a team to brainstorm digital strategies for clients

• Conceptualizing, developing and managing digital marketing campaigns including email marketing, SEO, SEM PPC, Social Media etc.• Conceptualizing marketing campaign on Google Adwords, Facebook Ads, and other websites in order to generate leads• Monitoring and evaluating digital marketing campaigns success using performance reporting, analytics and making recommendations for improvements