With 10 Million Downloads across the Globe & 4000+ Parent Reviews in the very 1st Year, CG is on a mission to transform the Traditional Education system into Game-Based Learning for kids to develop basic foundational skills at an early age!Creative Director for character-based edutainment videos and gamesConceptualising and creating high engagement content with learning objectives (CBSE curriculum based) for 3-10 year olds in various formats from videos to interactive games.Creating world class educational content for kids of age 3-10 years by using popular entertainment characters and helping the platform (Little Singham Toondemy app and Toondemy app) to generate subscription and Ad revenues. Created new line of characters exclusively for the platform for the launch in the international market and bring international audiences to the platform. Based on market data, conceptualised and created 6 in-house characters and defined their characteristics and designed a world around them. These 6 characters will shape the design of the app and will be used for creating educational videos and interactive games for the international market. Leading domestic and international content acquisition and partnerships focused on popular region- specific characters for app integrationManaging character integration partnerships with Reliance Big Animation, Sony YAY, Graphic India, Amar Chitra Katha, EBS Korea, Purple Turtle (Cyber Group Studios) and many other domestic and international content providers.Managing CSR initiatives on ‘Doordarshan’ and ‘Diksha’ platforms by partnering with government organisations such as Prasar Bharti and CBSECo-created (Concept, script writing and creative direction) 3 Social Media Ads for product and brand awareness.

About Creative Bridge MediaCreative Bridge Media is a new-age Content & IP creation Studio which was founded to help bridge the ever-widening creative gap between content producers and content broadcasters to best serve the consumers.Our MissionTo create clutter-breaking content for kids by consistently treading unexplored paths and finding truly innovative ideas for everything from the concept stage to the content stage.We Wear Multiple HatsWe are show-runners, scriptwriters, acquisition experts, creative consultants, and supervisors, but most importantly, we are content revolutionaries and are here to disrupt the space.Projects> Conceptualised and developed first of it's kind kids Internative animated IP 'Jugnu Hoga Viral' for the age of 8-13 years old. Currently being pitched to major kids broadcasters and production studios. Produced and created an entire show bible, 4 mins concept trailer and a pilot episode script. > Show-runner for a tele-feature of 'Taarak Mehta Kka Chhotah Chasmah' for Sony Pictures Networks (Sony Yay)> Hindi localisation ( (Dialogue writing to Dubbing services) of 67 episodes of the famous anime series - 'Digimon' for Warner Brothers Discovery> Regionalised (Hindi, Tamil and Telugu) 3 TV specials of famous tv series Dennis and Gnasher for Warner Brothers Discovery> Hindi localisation (Dialogue writing to Dubbing services) of anime series 'SGT Keroro' for Sony Pictures Networks (Sony Yay)> Worked as a script writer and show runner for the new season of 'Selfie with Bajrangi' (Disney India) with Cosmos Maya

> Analysed market data and built a robust content library by acquiring 155+ hours of global content (French, British and Japanese). Lead the acquisition of a famous French animated series 'Oggy and the Cockroaches' which pushed the channel to top 3 ranks from it's existing number 5th position. Acquired NETFLIX original series Oggy Next Generation with an Indian baby elephant character named Piya. The show is still running successfully on Sony Yay. > Successfully managed partner relationships with content providers from across the globe to be their preferred broadcast partners and get all the desired rights for the channel.> Creative Supervising Producer for the pilot episode of Netflix’s show Sudha Murthy’s ‘A Bird withGolden Wings’ produced by Sony Pictures Networks India> Show-runner for ‘Taarak Mehta Kka Chhota Chashmah’, animated show based on the longest running live action show Taarak Mehta Ka Ooltah Chasmah. Delivered 100+ episodes in 2 years. The show garnered the highest rating in the kids category and it was the number 1 show in the kids category for 3 consecutive weeks including the launch week. The OTT rights of the show were sold to Netflix. > Creative Director for 4 tele-features based on famous animated characters ‘Honey Bunny’.

> Executed the revamp of the channel through a disruptive strategy and as a result, helped Discovery Kids garner top 5 position from 10th.> Lead end-to-end programming strategies that involve launch planning, scheduling, break patterns, analyses and FPC management.> Creative supervisor for Little Singham, a breakthrough IP that is successfully running across Netflix, YouTube and television broadcast.> Manage acquisition process including meeting with global content producers, negotiating rights and commercials, budgeting and facilitating the entire delivery process.

Managed all shows for : Nick, Sonic, Nick Junior, Teen Nick & Nick HD+> Managed content and strategy for shows and TV movies that included creative programming, supervision, IP development, content partnerships and acquisitions, scheduling, dubbing, narrations, animatics, dialogue-writing and on air promotions.> Devised short and long term strategies involving slot-wise planning, break structure patterns, grid planning and optimal inventory utilization.>Analyzed research data on weekly ratings, worked with Sales and Marketing teams to identify optimal date and time for new launches.> Closely worked with Legal and Commercial teams for initiating drafts, making project approval forms, understanding addition and types of rights, contract preparation and the final signing of the long form agreement. Liaised with external licensors.> Planned and tracked budget utilization for the entire kids cluster. Prepared 5-year plans, competition budget assumptions and projections

> Handled end-to-end programming operations from acquisition to final post production.> Planned movie acquisitions, complied with legal formalities and signed the output deal with Sony Pictures International and Paramount Pictures.> Coordinated with licensors for the delivery of materials.> Managed sub-titling process and censor board certifications.

Improved business by selling web spaces, telephonic inquiries and booking advertisements for the Just Dial app and website.