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Brand builder and revitalizer skilled at translating business goals into marketing strategy, partner engagement, and enterprise-ready storytelling yielding closed loop results. For nearly two decades and together with teams I’ve both cultivated and supported, I’ve built brand delivery systems, multi-faceted campaigns, and go-to-market strategies for global brands, enterprise software systems, government agencies and Series A & B startups. My practice has involved designing service delivery for agency owners, establishing story & experience workflows for private equity, product, and in-house teams, and providing global brands, organizations and board rooms with fresh thinking, thoughtful planning, transformative partnership engagement, and trusted leadership. I also serve over 250M+ Hoya alumni & students as Vice Chair of Communications for Georgetown University’s Hoya Gateway career development platform and am a D&I Committee member to Georgetown Visitation, the nation's first and oldest catholic school for girls. Pro-bono consulting to women / LGTBQI-owned startups and volunteering amongst local service agencies are just a few of the ways I give back to the communities that have nurtured me.Specialties: Business Development Strategy, Integrated Marketing Campaigns, B2B & B2C Campaigns, Partner / Sponsor / Influencer Engagement, Strategic Planning, Go-To-Market Strategy, Brand Building, Competitive Intelligence, Corporate Identity Development, Product Positioning, Analytics Assessment & Due Diligence, Consumer Behavior, Team Building, Social Good Collaborations & Giveback Strategies, Budget & Agency Oversight, Talent DevelopmentSummary of Qualifications:+ 15+ Years in Brand & Marketing Services+ Mastery of nearly all facets of Brand Development+ Familiarity with enterprise, federal, and citizen-driven organizationsWhat Sets Me Apart+ Deep thinking, simple delivery+ Relationships across media, tech & gov+ Extremely obsessed with measurable results
Good Work
View- Website:
- creategood.work
- Employees:
- 18
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Executive Director | Chief Strategy And Vision OfficerGood WorkAlexandria, Va, Us
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Women For Harris Coalition & Engagement Manager, Virginia Democrats Coordinated CampaignHarris For President Aug 2024 - PresentVirginia, United StatesAs the Women for Harris-Walz Coalition Manager for Virginia I help manage and execute the political strategy of the Harris Walz campaign throughout the Commonwealth. Responsible for: building and maintaining relationships with key stakeholders, organizing grassroots efforts, coordinating with local party officials, implementing the campaign's overall political agenda and working to ensure the election of Kamala Harris as President of the United States. Please feel free to reach out to me with any and all interest in supporting or collaborating with the campaign. -
Founder, Chief Brand Builder & StrategistGood Work Sep 2014 - PresentAlexandria, Virginia, United StatesClients include: Hospitality: Marriott, Hilton, Hyatt, DoubleTree, US Postal Service, Silicon Labs, Cushman Wakefield, Bozutto, Faraway Hotels, Meritage Collection, Blue Flag CapitalAgencies: Signal Group, Revolver NY, LMNOP Design, Tenderling DesignEvents: SXSW (multiple activations & panel production), JHL Company (Mack Jack & McConaughey gala), The Holy See / Two Nations One Faith US Papal Telecast, Austin Film FestivalPerceiving a gap between how agencies understood story and what clients needed from their brands, I launched a collaborative, multi-disciplinary brand practice that provided story-driven marketing solutions that met the moment and led the way forward. Together with teams I've created and led Good Work has offered story-driven leadership and delivered dozens of fully operational brand systems that have provided clarity, efficiency, measurability across go-to-market campaigns, SaaS transformations, and enterprise-wide brand refreshments.
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Executive Vice Chair, Communications, Hoya GatewayGeorgetown University Aug 2023 - PresentWashington Dc-Baltimore AreaResponsible for engagement and user strategy, promotional outreach and committee leadership to Georgetown University's premier networking platform connecting over 13,000 alumni and students and targeting nearly 250M+ global alumni. -
Senior Story DirectorTenderling Design Jan 2022 - Aug 2022Austin, Texas Metropolitan AreaFollowing a year-long contract engagement, transitioned to in-house role aimed at overseeing and improving an award-winning studio's brand development practices in support of Fortune 100 hospitality, retail, and luxury residential clients. Over the course of a multi-year engagement, I worked alongside agency owners in support of executive-office clients to cultivate meaningful strategy plans that could inform top-down-marketing decisions, maximize marketing spend, and satisfy global brand leadership and ownership teams. Leadership contributions included client strategy, project scope development, competitive research, client workshops, design and tech process improvements, talent development and team leadership.Clients: Signia by Hilton, Pacific Hospitality Group, XRG Restaurant Group, Fairmont Hotels, Hyatt, DoubleTree, Overland Architecture, Bonner Carrington, Canaan Modern, HRI Hospitality -
Sr. Brand Creative & Content StrategistDmi (Digital Management, Llc) Jun 2012 - Aug 2014Washington D.C. Metro AreaIntroduced and developed agency’s content strategy practice contributing to full-service digital agency’s successful $20M+ 2014 acquisition. Responsible for high-impact brand and content campaign planning, platform strategy, and sponsored content partner engagement. Worked amongst all departments and teams to create user journeys, fulfill and exceed KPIs, and ensure effective CRM and channel monetization from discovery through sales and activations.Clients: BlackBoard, National Cable & Telecommunications Association, The City of New York, Neustar, XO Communications, NFL Players Association, Hilton, DoubleTree, Syfy Network, Georgetown University. -
Sr. Writer & CreativeDmi (Digital Management, Llc) Mar 2011 - Aug 2012Co-led creative teams through ideation, pitch development, campaign concepts, and activation planning while generating platform and social messaging, engagement rewards systems, and experiential marketing plans.Clients: Rosetta Stone, Georgetown University, BlackBoard, Clyde's Restaurant Group, Volkswagen Credit
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Strategy & Digital AdvisorSelf-Employed Mar 2009 - Mar 2011Washington D.C. Metro AreaFollowing exposure to private-industry SaaS projects as a contractor, I departed government contracting to dive into DC's rapidly growing commercial digital industry. Built several early-era CMS, e-commerce, social media and CRM programs along with providing original editorial and sales content for a roster of DC's early-stage innovation leaders. A self-taught creative & digital Swiss Army knife, I bootstrapped a boutique offering from scratch, resulting in a job offer from one of the best full-service agency's in Washington.Clients: Pappas Group, DC Tech, iStrategy Labs, Tech Cocktail
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Business Development AssociateRaytheon May 2005 - Mar 2009Washington D.C. Metro AreaProvided competitive intelligence, pitch planning, congressional liaising, and platform strategy contributing to the retention, acquisition and growth of several multi-year, multi-billion dollar Department of Navy and Department of Homeland Security contracts.Clients: PEO Ships, Lean Six Sigma Program Office, Green Giant -
Brand & Creative ManagerJa-Ru Toys Jul 2004 - Nov 2005Brand planning, product development, patented design support, copywriting, and brand licensing for top-selling international toy manufacturer and licensor. -
Production & Development AsstIcm Partners Jul 2002 - Jul 2004Los AngelesFILM: Warner Brothers Entertainment, SUPERMAN RETURNSAug 2004 – Nov 2005, Assistant to Executive Producer Jon PetersTV: Comcast, E! Entertainment / The Style NetworkOct 2003 – Mar 2004, Production Assistant AGENCY: The Broder Webb Chervin Silbermann Agency (now ICM)July 2002 – Aug 2003, Agent Assistant
Dorothy Johnson Skills
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Frequently Asked Questions about Dorothy Johnson
What company does Dorothy Johnson work for?
Dorothy Johnson works for Good Work
What is Dorothy Johnson's role at the current company?
Dorothy Johnson's current role is Executive Director | Chief Strategy and Vision Officer.
What is Dorothy Johnson's email address?
Dorothy Johnson's email address is do****@****ail.com
What is Dorothy Johnson's direct phone number?
Dorothy Johnson's direct phone number is +120221*****
What schools did Dorothy Johnson attend?
Dorothy Johnson attended Georgetown University.
What are some of Dorothy Johnson's interests?
Dorothy Johnson has interest in Social Media, Arts And Culture, Digital Strategy, Phrases, Community, Chick Fil A, Mad Men (Tv Series), Innovation, Bleacher Report, Ignite.
What skills is Dorothy Johnson known for?
Dorothy Johnson has skills like Content Strategy, Content Management, Copywriting, Creative Direction, Corporate Branding, Event Planning, Social Media Marketing, Campaign Concepting, Screenwriting, Digital Media, Creative Strategy, Content Development.
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Dorothy Johnson
Greater Minneapolis-St. Paul Area -
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Dorothy Johnson
Fairport, Ny7rochesterregional.org, ultra-electronics.com, gmail.com, carestreamhealth.com, carestream.com, carestreamhealth.com, mksinst.com6 +158553XXXXX
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