Dottie Duncan Email & Phone Number

New York, Ny, Us

Customer Onboarding/Implementation:- Manage a team of five Project Managers responsible for customer launches across Bluecore’s entire product suite.- Identify and execute opportunities for continuous improvement in onboarding processes for new and existing customers.- Collaborate cross-functionally to continuously overhaul the pre-sales scoping process and requirements gathering to ensure a seamless transition from sales to onboarding.- Participate in RFP processes and prospect pitch conversations as it relates to customer onboarding.- Subject Matter Expert (SME) for all Bluecore products during onboarding, including SMS/Mobile, Email and Site modals.Operational Oversight and Team Development:- Provide operational oversight to drive the team towards key performance metrics.- Facilitate building key onboarding/customer success enablement documents (e.g., project plan templates, asset intake docs, client kickoff presentation templates) that assist in delivering projects efficiently.- Promote personal development within the team, recommending training to enhance knowledge and skills.- Work closely with VP of Services and BizOps to understand team bandwidth, addressing headcount needs and PM assignments for new deals.- Collaborate with VP of Services and BizOps to develop and implement improved tracking mechanisms for product launch velocity.

Greater New York City Area

Email Automation & Operations Implementation:- Tasked with overseeing the company’s migration onto the Adobe Campaign platform.- Developed and executed an IP Warming plan to ensure a smooth transition and optimal deliverability.- Collaborated with creative, compliance, vendors, and business intelligence teams to establish requirements for email campaigns and data deliverables.Adobe Campaign Workflows:- Led the construction of Adobe Campaign workflows for multiple email lead nurtures and trigger campaigns.- Developed A/B email testing plans to enhance campaign effectiveness.- Established email benchmarks and reporting mechanisms to track performance and compliance with CAN-SPAM rules.

Greater New York City Area

Team Leadership:- Led a team of three email operations professionals, fostering collaboration and driving team success.Marketo Platform Optimization:- Optimized OnDeck's use of the Marketo platform by adhering to sender identity standards, improving deliverability, ensuring compliance with international email protocols, and maintaining high-quality assurance standards.- Specialized in setting up triggered campaigns and implementing advanced segmentation capabilities for more targeted and personalized communication strategies.Marketing Enablement Roadmap:- Developed and maintained a comprehensive marketing enablement roadmap plan.- Tracked all project dependencies and requirements, facilitating proper prioritization and resource allocation for effective planning.Collaboration with Product and Technology Teams:- Partnered seamlessly with Product and Technology teams to build and deliver product roadmaps.- Played a key role in introducing new system capabilities, including sales enablement, automation, personalization features, and data integration with OnDeck’s technology systems and platforms.- Took charge of delivering new digital features and functionality releases, ensuring seamless integration and user-friendly experiences.

Greater New York City Area

Digital CRM Strategy for Auto & Home Insurance:- Oversaw the digital CRM strategy and program for the auto and home insurance line of business.- Provided strategic direction for automated lead nurture programs, ensuring a targeted and efficient approach.- Implemented continuous testing and optimization, particularly focusing on re-engagement campaigns to revive the lapsed database.- Maintained a comprehensive testing calendar/roadmap, encompassing cadence testing, subject line testing, and other strategies to drive performance results.- Provided regular performance reporting to senior management, offering insights into the health of email programs.- Served as the primary point of contact for email best practices across other lines of business within the organization.CRM Strategy for Other Lines of Business:- Extended expertise by providing CRM strategy for other lines of business, contributing to digital sales initiatives for various MetLife products.- Managed the relationship with the Email Service Provider (ESP), ensuring seamless campaign setup, testing, and deployment.- Fostered internal relationships with creative, project management, and copywriting teams, ensuring alignment with CRM program objectives.

Greater New York City Area

Comprehensive Program Management:- Oversaw clients' cross-channel online marketing programs, including Email Marketing, SEO/SEM campaigns, Display campaigns, and Social Media promotions, ensuring a holistic and integrated approach.- Provided strategic insight to clients regarding their Email Marketing programs, offering guidance aligned with their overarching marketing objectives.Team Management:- Managed the email team responsible to produce clients' daily emails, ensuring efficient workflows and high-quality outputs.Cross-Functional Collaboration:- Worked closely with internal departments to execute clients’ creative and technical needs for email programs, ensuring seamless integration and successful campaign execution.Analysis and Strategy Development:- Developed campaign performance materials and provided ongoing marketing strategy for clients' quarterly business reviews, contributing to data-driven decision-making.Internal Collaboration:- Collaborated closely with internal departments to execute clients’ creative and technical needs for all online campaigns, fostering effective cross-functional teamwork.

Project Management and Execution:- Managed and executed various client projects to support their email programs, including the successful launch of major e-receipt and abandon cart programs.- Took responsibility for new client integrations with the CheetahMail application, ensuring seamless onboarding and integration processes.Client Materials Development:- Developed materials required for client account and program reviews, ensuring comprehensive reporting and strategic insights.Cross-Functional Collaboration:- Worked closely with the IT team and creative designers to support clients' marketing initiatives, facilitating successful and cohesive campaigns.Team Management:- Managed a team of five account managers responsible for deploying client emails, ensuring the timely and accurate execution of campaigns.Client Communication and Leadership:- Acted as the main contact for clients, providing exceptional service and building strong relationships.- Led weekly client status calls, fostering open communication and addressing any client concerns or feedback.

- Conducted split testing on newsletters and other promotional email campaigns, implementing data-driven strategies to enhance engagement and effectiveness.- Worked collaboratively with graphic designers to create website and newsletter creative, ensuring visually appealing and effective marketing materials.- Made marketing-related updates to the SitePal website using a Content Management System (CMS), ensuring accurate and up-to-date content.- Executed, monitored, and optimized banner ad campaigns, maximizing the effectiveness of online advertising efforts.

- Prepared and sent newsletters and email campaigns using Kintera Sphere.- Conducted split testing on newsletters and email campaigns, implementing data-driven strategies to enhance engagement and effectiveness.- Utilized Kintera Sphere for tracking email campaigns, ensuring comprehensive monitoring and analysis of campaign performance.- Performed search engine optimization to improve clients’ placement on search engines, enhancing online visibility and traffic to websites.- Conducted monthly website traffic reports for clients using WebTrends, providing valuable insights into website performance and user behavior.- Planned and executed banner, link, and text ad campaigns, contributing to the overall online marketing strategy.- Made updates to clients’ websites as requested, ensuring that content remained current and aligned with business goals.