Dottie Duncan Email & Phone Number

New York, NY, US

Customer Onboarding/Implementation:- Manage a team of five Project Managers responsible for customer launches across Bluecore’s entire product suite.- Identify and execute opportunities for continuous improvement in onboarding processes for new and existing customers.- Collaborate cross-functionally to continuously overhaul the pre-sales scoping process.

Greater New York City Area

Email Automation & Operations Implementation:- Tasked with overseeing the company’s migration onto the Adobe Campaign platform.- Developed and executed an IP Warming plan to ensure a smooth transition and optimal deliverability.- Collaborated with creative, compliance, vendors, and business intelligence teams to establish requirements for email campaigns.

Greater New York City Area

Team Leadership:- Led a team of three email operations professionals, fostering collaboration and driving team success.Marketo Platform Optimization:- Optimized OnDeck's use of the Marketo platform by adhering to sender identity standards, improving deliverability, ensuring compliance with international email protocols, and maintaining high-quality.

Greater New York City Area

Digital CRM Strategy for Auto & Home Insurance:- Oversaw the digital CRM strategy and program for the auto and home insurance line of business.- Provided strategic direction for automated lead nurture programs, ensuring a targeted and efficient approach.- Implemented continuous testing and optimization, particularly focusing on re-engagement campaigns to.

Greater New York City Area

Comprehensive Program Management:- Oversaw clients' cross-channel online marketing programs, including Email Marketing, SEO/SEM campaigns, Display campaigns, and Social Media promotions, ensuring a holistic and integrated approach.- Provided strategic insight to clients regarding their Email Marketing programs, offering guidance aligned with their.

Project Management and Execution:- Managed and executed various client projects to support their email programs, including the successful launch of major e-receipt and abandon cart programs.- Took responsibility for new client integrations with the CheetahMail application, ensuring seamless onboarding and integration processes.Client Materials.

- Conducted split testing on newsletters and other promotional email campaigns, implementing data-driven strategies to enhance engagement and effectiveness.- Worked collaboratively with graphic designers to create website and newsletter creative, ensuring visually appealing and effective marketing materials.- Made marketing-related updates to the SitePal.

- Prepared and sent newsletters and email campaigns using Kintera Sphere.- Conducted split testing on newsletters and email campaigns, implementing data-driven strategies to enhance engagement and effectiveness.- Utilized Kintera Sphere for tracking email campaigns, ensuring comprehensive monitoring and analysis of campaign performance.- Performed search.