Responsible for Science toys.Working directly with Poland, Portugal, Germany, Spain, UK market.

Responsible for Trade Marketing plan and activities for Fabriano Brand, through the implementation of in-store developments, promotions and product mix.Main responsibility: - Development and management of annual calendars for international and local promotions: Fine Arts, Art at School, Printmaking, Hobby & Kraft, Stationery and Business.- Merchandising permanent and events: displays and POS material development, assortments & planogram management, implementation &… Show more Responsible for Trade Marketing plan and activities for Fabriano Brand, through the implementation of in-store developments, promotions and product mix.Main responsibility: - Development and management of annual calendars for international and local promotions: Fine Arts, Art at School, Printmaking, Hobby & Kraft, Stationery and Business.- Merchandising permanent and events: displays and POS material development, assortments & planogram management, implementation & recommendation- Development of sales support tools- Coordination and organization of local and international trade shows and exhibitions Show less

Research project aimed at deepening the conceptual and operational problems relating to the vending sector, with particular reference to the evaluating and measuring performance systems through shopper behavior detection and analysis with innovative technologies and methodologies.

Customer management & business development (working with brands such as Braun, Ferrero, GFK, Mercedes, P&G). Data Science, Shopper Behavior research and development of in-store Marketing strategies. Development of innovative tools for Retail Business Intelligence and Retail Communication Technology.

Quantitative research, market segmentation and strategic positioning; development of new distribution strategies for production companies. Market research in retail and food sector investigating consumer attitude, choice and motivation, collaborating with both production and distribution. PH.D. Internship Program.

- Analysis of innovative techniques in the study of consumer behavior detection. The feasability of the use of 3D-Body scanning in a retail environment- In-store analysis of English retail companies, products and packaging detection, pricing, offers, assortment, displays and layouts analysis, in particular in the food sector- Evolution of the British retail chains and relationship evolution between suppliers and retailers

Data analysis, Consumer Behavior analysis and development of marketing strategies in-store. Development of Innovative tools for retail business intelligence and retail communication technology.

Responsible for Social Media at Your Future Festival in collaboration with Amarca, 12-17 May, 2014