Dotun Adio Email & Phone Number

Washington, District Of Columbia, United States

Lagos, Nigeria

• Successfully created and implemented an aggressive SEO strategy that increased website traffic from 38,000 monthly visits to approximately 92,000 over six months, during which click-through rates and bounce rates.
• Reported on industry trends and best practices that directly impacted content creators and successfully used information gathered, to create meaningful short-term and long-term goals.
• Led initiative to diversify content portfolio and oversaw the development and launch of new content verticals, resulting from the aforementioned.
• Ensured consistency in brand voice and quality across all content, for all platforms, including website and social media channels.
• Updated older content to meet new content standards.
• Developed new media strategy for incoming SVOD platform geared at retaining existing audience andtransitioning viewers from free to paid subscriptions.

Nigeria

• Communicated with all Product Owners to determine their annual objectives/strategies and assisted teams in translating these into monthly/quarterly or annual marketing communication plans
• Prepared and sort approval for all product marketing communication plans. Coordinated implementation, prepared and compiled end status reports for management.
• Developed and managed execution of goals, objectives, procedures and work standards.
• Performed monthly and quarterly competition analysis, produced report on market trends, and competition strategy and achievements.
• Monitored operations of programs to ensure goals and objectives are met, and projects are being accomplished efficiently and effectively.
• Developed marketing communication plans for all new products and coordinated their implementation.

• Performed extensive data gathering and analysis relevant to the business environments of clients.
• Conducted detailed current state assessments of clients’ business operations which focused on current business processes, governance and performance of clients, to identify gaps and recommend solutions for potential.
• Designed and suggested Target Operating Models for various businesses, ranging from family-owned corporations to leading Nigerian financial institutions.
• Reviewed the performance reporting framework and organization structure of companies, ensured that the organization is sufficiently equipped to meet set goals and objectives through staff profiling and competency.
• Bench marked and evaluated the performance of various organizations that operated in industries which ranged from the Automobile Industry to the Financial Services Industry. Highlighted their performance amongst key.
• Developed and implemented relevant corporate strategies that incorporated the strategic goals, mission and vision of corporate clients. Provide detailed and attainable objectives which assisted clients in ensuring.

The Office Of The Deputy Chief Of Staff Of Lagos State

• Worked as Media Correspondent for the Office of the Deputy Chief of Staff of Lagos. Monitored the usage, growth and effectiveness of social media outreach. Decided which media platforms where to be used and when.
• Created and executed special projects that were both internal and external. Designed and developed outreach programs based on the needs of Lagos’s residents.
• Adjusted to exceptional task requirements and demonstrated ability to drive projects to completion in unfavorable conditions.
• Planned and strategized how to complete projects with little or no error. Coordinated communication and multiple projects between different Lagos State offices.
• Devised and executed different outreach programs for various demographics with the aim of promoting a culture of innovation in Lagos.
• Established and developed outlines for effective and efficient operation of future projects.

Lagos, Nigeria

• Worked primarily on special events that entailed logistics on a large scale.
• Engaged in close activities with the marketing team on creating relevant content for MTV Base Africa. Some of which included television program ideas and how to further develop existing shows to attract new viewers and.
• Coordinated and completed individual projects, sourced possible writers with new program possibilities for MTV Base. Occasionally worked with African talents, wrote short stories on their individual projects past /.
• Monitored and tracked the growth of the company’s presence in Africa via social media, television ratings, public’s attendance at MTV Base sponsored events and functions, the number of mentions in both online and print.
• Created and contributed content for MTV Base as a channel and as a website (future television program development, online news stories about African talent)
• Managed vital parts of large projects (in-house team projects and special events).

Greater Boston Area

• Worked closely with account managers, tracked legal contracts and agreements as well as insurance policies from as early as 1940.
• Managed corporate systems files which included procedures, work instructions and forms.
• Created quarterly reports and reconciled accounts, ensured balance sheets and income statements were accurately prepared and assisted with budget creation.
• Developed soft and hard copy documentation procedures to increased communication performance.
• Assisted with disaster recovery efforts including creating electronic versions of the contracts and secured payment backup for Defense expenses. Tracked needed information for trials and settlements regarding claims.

Bachelor Of Science (B.S.), Communication And Media Studies

B.Sc. Communication, Public Relations