Double Lin Email & Phone Number

Regional

Worked at ACD, a new global team for marketing payment business - partnering with global clients to invent, spanning banking, airlines, retailers, and media - to design and build inclusive, life-centered digital products and services with a valuable human impact, and launch and scale innovative businesses.

Focused on APEC and global product innovation strategy and GTM across UX Experience, Business Analytics, Commerce, and product marketing at every touch point.
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・Led end-to-end UX and service design projects across diverse global markets, including China and APEC.
・Spearheaded the development of intuitive customer journeys, card face designs, and digital diagnostics for financial services and tech clients.
・Guided enterprises through digital transformation initiatives, leveraging advanced analytics and marketing technologies to enhance customer experiences.
・Led modular content transformations and omnichannel strategy implementations, driving measurable improvements in customer engagement.
・Key achievements include increasing click-through rates by 15% quarter-over-quarter and delivering cross-functional workshops to align strategies across teams.
・Led end-to-end UX initiatives, creating user-centered frameworks such as persona maps, journey maps, and taxonomies to guide effective go-to-market (GTM) strategies.

Taipei City, Taiwan

Have focused more and more often on defining and crafting innovative products through User experience, Customer experience, and ethnographic research as an advisor. By finding out the pain points, I created business advantages for tech/FMCG Startups or financial corporations to launch them, and I've been able to exceed the goal.
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・Led end-to-end UX and service design projects across diverse global markets, including China and APEC.
・Spearheaded the development of intuitive customer journeys and digital diagnostics for financial services and tech clients. Established scalable design systems, ensuring consistency across digital platforms, while optimizing performance marketing strategies.
・Collaborated with multidisciplinary teams to deliver human-centered design solutions that drive engagement and business impact.
・Notable achievements include increasing customer flow by 40% for KGI Bank through a website redesign and securing a 2-year contract for NYC NGO by prototyping innovative solutions.
・Developed branding strategies and high-quality campaigns for premium and heritage brands, increasing customer engagement.
・Leveraged audience insights and competitive analysis to design campaigns that boosted brand awareness and customer retention by 20%.

Prototyped an innovative AI-powered, demonstrating the seamless integration of physical and virtual environments to the board of directors Led a team and crafted a compelling design narrative to secure buy-in from cross-disciplinary stakeholders.

Taipei City, Taiwan

Built product marketing, product strategy innovations, social media, life cycle, and customer journey for women's health and infectious disease for startup CEO to increase E-commerce ROI by 150% and ROAS 200% in two months in U.S, Taiwan, and South Asia (AWS, Shopify, and Shopline).
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・Designed and executed innovative product marketing strategies that achieved measurable results, such as increasing ROI by 150% and boosting ROAS by 200% in two months.
・Developed advanced analytics tools and dashboards to optimize marketing performance and support strategic decision-making.
・Collaborated with engineering teams to adapt product offerings based on customer insights, particularly in the MedTech and fertility treatment sectors.
・Key contributions include creating tailored B2C and B2B Medtech marketing plans that enhanced customer loyalty and increased lifetime value.

Hong Kong Sar

Worked with rapidly-scaling startup CEO and COO, to advise and built capabilities across brand, marketing and customer service, product design and collaboration with users and BD sites.

Taipei, Singapore

Led KPMG Design team - creator and designer of the Mandarin branding template, worked closely with Partners and consultants to shape B2B strategies - including FinTech, M&A, Digital Transformation, Offshore wind, Energy, Healthcare, Cyber security, and asset managers - and designed infographic BD slides.

Used human-centered design and life cycle into the customer journey/customer mapping to host the workshop to begin the process, collaborating on event design, and transformation action steps for both consultants and the client’s workshop.
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・Established scalable design systems, ensuring consistency across digital platforms, while optimizing performance marketing strategies.
・Guided corporation through digital transformation initiatives, leveraging advanced analytics and marketing technologies to enhance customer experiences.
• Led end-to-end UX initiatives, creating user-centered frameworks such as persona maps, journey maps.
・Led design teams to deliver global branding frameworks tailored for local markets, improving consultant productivity by 30%-50%.
・Directed user-centric workshops for banking, M&A, healthcare, and digital transformation projects, aligning design principles with stakeholder goals.
・Created modular visual storytelling templates, enabling effective communication of complex legal and financial data.
・Conducted ethnographic research and user journey mapping, driving insights for innovative client solutions in energy and e-banking sectors.
・Developed interactive presentations and data visualizations for top clients, streamlining decision-making processes for executive stakeholders.
・Applied advanced analytics to analyze marketing campaign performance, enhancing engagement metrics and ROI.

Taipei City, Taiwan

・Led a team and designed the implementation for international artists showcase event.・Produced unique window and street displays for top technology companies, including Sony, HTC, and Samsung.

Shanghai, China

Led, supervised, and designed the five huge exhibition in Taiwan and Shanghai.

Taipei City, Taiwan

• Designed the logo and visual identity system for a fashion startup company to help it establish its brand.• Embedded Haute Couture and communicated with the clients.