Feeling Great is a new mental wellness app based on the principles of Dr. David Burns' TEAM CBT therapy. The mobile app combines revolutionary AI with interactive lessons to teach users how to challenge their negative thoughts and change the way they feel.

Decathlon is the largest sporting goods retailer in the world with over 2,080 stores in 78 countries and regions.Growth Strategy: Developed and implemented growth strategy across paid social, SEM, and affiliates to double Return On Ad SpendAffiliate Marketing: Launched and optimized the affiliate marketing program and third-party marketplace partnerships for Decathlon USEmail Marketing Strategy: Led strategy to overhaul email marketing program to increase sales while reducing operating costsCross-Functional Collaboration: Partnered with the Head of E-commerce, Sales team, and executive leadership to develop strategy for improving sales efficiency

Trusted Health is the leading labor marketplace and workforce management platform for the healthcare industry.Built the Marketing Function: 1st Marketing hire responsible for defining Marketing go-to-market strategy across acquisition, lifecycle, community, and brandTeam Management: Hired and managed a team of 8, implemented Marketing team’s quarterly OKR planning process, and established team-level metrics and reporting dashboardsAcquisition Strategy: Led the strategy and execution of our B2C acquisition strategy across paid media, SEO, content, and referrals to achieve an annual goals while reducing marketing costsCustomer Retention: Implemented lifecycle strategy to engage users at key stages of the journey to achieve retention rate goals with usersCommunity Development: Developed community strategy to drive brand awareness via local events, swag, resources, and social media outreach