Doug Austin

Doug Austin Email and Phone Number

VP Growth and Innovation @ Schaefer Advertising Co.
Springfield, MO, US
Doug Austin's Location
Springfield, Missouri, United States, United States
About Doug Austin

I have been in the agency business for 30+ years. During that time I have spent equal portions in B2C and B2B at both traditional communications advertising and promotions shops as well as focused time in the area of long term strategic business planning and product/strategy innovation in the food industry. My path has taken me from a traditional beginning in NYC at a mid sized shop to Dallas and now Springfield, MO. Clients over the years include: Schwan's, Borden, Miller, Labatt's, Rolling Rock, Corona, Von Dutch, ABF Freight, Foot Locker, Cadillac, Pizza Hut, Taco Bell, Auntie Anne's, Frito-Lay, Coca Cola, Otis Spunkmeyer, Tyson, Uncle Bens, Smuckers, Nestle, Unilever, Bush Brothers, and many other brands in the food category.In 2008 I took on the responsibilities of Business Development for Marlin Network which evolved into an expanded role of overall Growth & Innovation. Over the years we grew to be the leading network of agencies in our specialty. In 2011 we successfully executed an ESOP and ultimately culminated in the sale of the company in 2015. I now spend my time working with independent agencies and brand marketers of all kinds around the globe on matters of growth, exit strategies, M&A, culture. I can be reached via e-mail at doug@AustinAmplifies.com Specialties: Business Development, New Business. Executive Coaching, Brand Strategy, Category/Channel Penetration: CPG Food, Food Service, Restaurant, Grocery Retail, Fashion Retail, Beer, brand and product innovation, new ventures.Expertise: strategic selling, national account/key account engagement and retention, product/strategy innovation, long term strategic planning, new business, consumer insights, research, training, meeting facilitation, in-market exploration/excursions, trend tracking and reporting, succession planning/exit strategy, mergers/acquisitions, executive coaching.A collection of my past articles can be found here: https://portal.influenceandco.com/content-report/?report=391&client=ad948b420b06fcf0cf0d6728380f9e1a

Doug Austin's Current Company Details
Schaefer Advertising Co.

Schaefer Advertising Co.

View
VP Growth and Innovation
Springfield, MO, US
Employees:
47
Doug Austin Work Experience Details
  • Schaefer Advertising Co.
    Vp Growth And Innovation
    Schaefer Advertising Co.
    Springfield, Mo, Us
  • Schaefer Advertising Co.
    Vp Growth & Innovation
    Schaefer Advertising Co. Aug 2021 - Present
  • Austin Amplifies
    Founder
    Austin Amplifies Sep 2016 - Present
    Midwest
    Austin Amplifies provides marketing, innovation, growth and business consulting to communications agencies and brand marketers globally. We specialize in helping brands and agencies of all kinds find their growth trajectory...... whatever that may look like.
  • The Aquaculture Coalition
    Board Member
    The Aquaculture Coalition Jan 2017 - Apr 2018
  • Marlin Network
    Svp Growth & Innovation
    Marlin Network Jan 2013 - Aug 2016
    Springfield, Mo
  • Marlin Network
    Vp, Business Development
    Marlin Network Mar 2008 - Jan 2013
    Springfield Mo
    Marlin Network is a collection of interactive marketing, culinary and insights organizations specializing in all aspects of food located in Springfield, MO. I am responsible for Business Development. Our channel and segment expertise includes: Food Service, Restaurants, Retail Grocery, Retail non-food, family entertainment (games) and equipment.
  • Noble
    Svp, Instigator
    Noble Jan 2003 - Mar 2008
    Springfield, Missouri Area
    During my recent tenure at NOBLE I was responsible for the retail side of the business in areas of account specific marketing, product and strategy innovation and promotions for several key accounts including: Schwan's brands of frozen pizza, Frito-Lay and Hickory Farms. In addition to my account responsibilities, I was also part of the ideation and insights gathering teams which conducted product and target specific strategic brainstorming sessions.
  • Zipatoni
    Group Account Director
    Zipatoni Jun 2000 - Jan 2003
    Greater St. Louis Area
    Responsible for half of the Miller beer business. During my time at Zipatoni I was responsible for the promotional strategic leadership of 9 brands in the Miller portfolio of brands. Both on and off premise promotions as well as trade communications were part of the mix at Zipatoni.
  • Noble
    Management Supervisor, Team Leader
    Noble Aug 1995 - Jun 2000
    Springfield, Missouri Area
    During my first term at NOBLE I was responsible for several food service trade accounts including at one time or another: Tyson Beef-Pork-Seafood-Chicken-Smuckers, Uncle Ben's, BAF Potato,
  • Fuqua And Eyre
    Account Supervisor
    Fuqua And Eyre May 1990 - Aug 1995
    Dallas/Fort Worth Area
    As Account Supervisor I was responsible for portions of the Tyson Beef-Pork, Frito-Lay and Minute Maid accounts.
  • The Marketing Continuum
    Account Supervisor
    The Marketing Continuum Jun 1988 - May 1990
    Dallas/Fort Worth Area
    During my time at The Marketing Continuum I was responsible for the promotional execution of annual on and off premise consumer promotions for the Labatt's portfolio of imported Canadian beers.
  • Ac&R/Dhb & Bess
    Account Executive
    Ac&R/Dhb & Bess Jan 1987 - Jun 1988
    Greater New York City Area
    During this time I acted as an account executive on Foot Locker, Cadillac and Dyansan Art Gallery accounts.

Doug Austin Education Details

Frequently Asked Questions about Doug Austin

What company does Doug Austin work for?

Doug Austin works for Schaefer Advertising Co.

What is Doug Austin's role at the current company?

Doug Austin's current role is VP Growth and Innovation.

What schools did Doug Austin attend?

Doug Austin attended Stephen F. Austin State University.

Who are Doug Austin's colleagues?

Doug Austin's colleagues are Julia Norek, Lauren Crouch, Brett Yanoski, Amy Smith, Aprille Martin, Campbell Schaefer, Andrew Lotz.

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