Doug Broad Email & Phone Number

Australia

Australia

Australia

I support and manage the delivery of marketing communications that align to the Telstra Wholesale goals and objectives. I drive a measurable positive impact on customer experience, achieving market share growth and ultimately delivering revenue. I execute B2B marketing campaigns that increase identified prospects as well as create marketing qualified.

Australia

Sunshine Coast, Queensland, Australia

I identified and developed the LEGION Telecom indirect sales channel from a Start-up through to a Scale up environment. Once established I managed a portfolio of Legion resellers to achieve agreed quarterly and annual sales and revenue targets.

Sunshine Coast

I lead the Customer and Community activities for 5 Telstra Branded Stores and two Telstra Business Centres. Lead all marketing and customer outcomes of 7 Telstra Licensee points of presence – and as a secondary focus, deliver sales performance and manage operational projects.

Sunshine Coast

I lead the Sunshine Coast Independent and Vita Licensee Points of presence – and as a secondary focus, unbranded Telstra dealers - to deliver sales performance and customer experience outcomes. I also successfully acted in the Central Queensland and Sunshine Coast Area General Manager role for 9 months.

Far North Queensland

I managed a customer base of 20,893 small business customers and a revenue accountability of $56m within the Far North QLD region. Of note, I managed escalated customers issues during and post Cyclone Yassi. This involved working with key Telstra and community stakeholders, including locally representing the SLT on resolving CEO complaints arising from the.

Sunshine Coast

I periodically acted in this role over 8 years. I managed the Sunshine Coast region’s geographical revenue growth and sales by customer and product segment. I ensured identified market gaps and segments had the appropriate sales and marketing activities driving positive outcomes. I reinforced the Sunshine Coast AGM regions over-arching strategy of People.

Sunshine Coast

I managed a portfolio of Telstra Licensed Shops and Dealer partners to increase and improve retail sales and customer service at customer interaction. My role included monitoring retail performance and implementing actions to close gaps to ensure targets were successfully met.

Sunshine Coast

In this role I sourced potential Telstra Licensee Shop candidates and shop sites for the Telstra Licensed Shop program. I worked with Licensee candidates through the Business Case approval process. I developed and implemented SME Marketing, Advertising and Strategy for the Sunshine Coast region. High Level Stakeholder Management through Local, State.

Queensland, Australia

I managed the contractual relationship between Telstra and its Indirect Channels (Mobile Net Dealers). During this time, I delivered 108% of annual target (net growth, revenue) for financial year 2001-2002. Recognised as one of Telstra Mobile’s top achievers.

Brisbane, Australia

I led a team in 1999 to roll out Telstra Pre-paid products to Fast Moving Consumer Groups in Queensland. This grew Telstra’s Pre-paid business from a standing start to 50% of all current mobile phone connection business in Queensland.

Sunshine Coast

To start off my Telco career, I worked with a team to successfully roll out the network marketing promotions and training for Global System Mobiles (GSM) on the Sunshine Coast. This activity resulted in the achieved target of GSM to be 70% of all mobile business by 1997.