Doug Burkhalter Email and Phone Number

In charge of the Lady Luck Casino properties. This includes 11 properties and over half a billion dollars in revenue.

Responsible for a billion plus in revenue. Manage $250MM in marketing and reinvestment expenditures. Rebranded properties along the two brand strategy of Isle and Lady Luck. Rebranded / relaunched proprietary branded food venues throughout the company; Farmer’s Pick Buffet, Lone Wolf Bar, and Otis & Henry’s Casual Dining. Introduced a multi-property concert series known as Jesters Jam.   Introduced an entire new branded one card loyalty program known as the Fan Club… Show more Responsible for a billion plus in revenue. Manage $250MM in marketing and reinvestment expenditures. Rebranded properties along the two brand strategy of Isle and Lady Luck. Rebranded / relaunched proprietary branded food venues throughout the company; Farmer’s Pick Buffet, Lone Wolf Bar, and Otis & Henry’s Casual Dining. Introduced a multi-property concert series known as Jesters Jam.   Introduced an entire new branded one card loyalty program known as the Fan Club. Created a data warehouse driven market segmentation model for managing the business.   In charge of forecasting for all properties.   Responsible for all customer research and survey programs.   Created shared marketing promotions/ad campaigns to be used by all properties known as a marketing toolkit.   Helped secure two new casino licenses for the company as pat of the development team.   Responsible for board of directors presentations.    As of summer 2011 took over full control of ten of the fifteen properties as head of the Lady Luck brand.   Responsible for social media and channel management. Led brand and digital teams for website 3.0 design to deploy Fall 2012. Responsible for corporate marketing including the creation of IGM (Isle Gaming Management) Oversight of approximately 5,000 employees at this time. Show less

Managed company wide research projects on an annual basis. Presented monthly analysis consisting of market performance, competitor issues, segmentation opportunities and overall trend awareness. Introduced new branding and creative concepts that will allow us to maximize the value of the Trump brand. Represented marketing throughout the organization be it at the site level or corporate level. Introduced market segmentation as part of an entire management process for… Show more Managed company wide research projects on an annual basis. Presented monthly analysis consisting of market performance, competitor issues, segmentation opportunities and overall trend awareness. Introduced new branding and creative concepts that will allow us to maximize the value of the Trump brand. Represented marketing throughout the organization be it at the site level or corporate level. Introduced market segmentation as part of an entire management process for running the day to day operations of the business. Transformed the media budgets and plans for the entire company. Oversaw rebrand of all three properties. Launched one card for the three properties. Was responsible for a billion plus in revenue. Introduced business metrics/segmentation as tools to manage the business.   Show less

Oversaw the budgeting process and strategic planning for all six properties. Managed company wide research projects on an annual basis. Implemented unique data warehouse oriented business strategies such as the “profitability model” that allows us to further practice a disciplined approach to marketing. Presented monthly analysis consisting of market performance, competitor issues, segmentation opportunities and overall trend awareness. Introduced new branding and… Show more Oversaw the budgeting process and strategic planning for all six properties. Managed company wide research projects on an annual basis. Implemented unique data warehouse oriented business strategies such as the “profitability model” that allows us to further practice a disciplined approach to marketing. Presented monthly analysis consisting of market performance, competitor issues, segmentation opportunities and overall trend awareness. Introduced new branding and creative concepts that will allow us to use the economies of scale and feature one united look of Argosy that will include TV, radio, print, outdoor, direct mail and website. Represented marketing throughout the organization be it at the site level or corporate level. Hosted offsite quarterly meetings with marketing and or other disciplines to discuss strategies, focus on future opportunities and in general foster team building throughout the organization. Show less