Doug Davis Email & Phone Number

Research focused on Next Generation Advertising applications such as : linear optimization through audience segmentation derived from set top box data, dynamic ad insertion on vod

Headed up team responsible for developing audience projections. Engaged in pilot project to utilize set top box data and 3rd party demographic data to create audience segmentation for advertisers. This segmentation allowed for targeting of TV beyond age and sex demo's

Headed up group responsible for Broadcast Sales Budgets, Forecasts and Reporting. Managed a high performing team that consistently delivered against Revenue targets.

Headed up group responsible for Advertising Revenue budgeting, forecasts, and reporting. Managed a high performing team that consistently met or exceeded advertising budgets.