Founded Mammoth Lead Group to provide specialized direct marketing and analytics services for clients, leveraging experience in analytics, machine learning, and direct mail optimization.

• Implemented data infrastructure for early startup (3rd hire)• Stood up redshift as out data warehouse and built ETL functionality using Fivetran, dbtand python• Created NFT analytics modeling to show relevant data to end users• Created engagement and conversion metrics for our mobile application• Interviewed users of our app to understand product feedback and write out new productfeature requests.

• Led a cross-functional data team to streamline analytics processes, enhancing the company’s ability to make data-driven decisions.• Played a pivotal role in leveraging direct mail as a channel to acquire leads, resulting in a 10% increase in lead generation activities for Sundae.• Designed and implemented attribution models to accurately measure the impact of direct marketing, SEM, Google, Facebook, Nextdoor, Youtube, Radio, and TV campaigns.• Developed propensity models to identify and target homeowners with a high likelihood of selling, optimizing direct mail campaigns and significantly improving conversion rates.

• Focused on driving homeowner growth across the organization through data-driven strategies.• Offered strategic guidance to company leadership on organizational and departmental objectives through key results (OKRs).• Engineered real-time dashboards for effective tracking and visualization of performance against critical goals and metrics.• Constructed decision tree models to forecast customer engagement probabilities and inform business decisions.

• Engaged with marketing leadership team to report on customer engagement metrics.• Managed direct marketing data program and 3rd party relationships.• Analyzed sales territories to uncover market potential and performance.

• Created consolidated revenue, sales, and implementation reports for executive team.• Managed and tracked departmental budget and P&L reporting.• Built out automated commissions and implementation models.• Scoped and built out revenue and billing data warehouse• Perform ad-hoc reporting and presentations for key business leaders.