Doug E. Email & Phone Number

Roswell, Ga, Us

Greater Atlanta Area

We are production specialists who advise and lead content production solutions for marketers and agencies. Our flexible and unique model is affordable, efficient, results in excellent work and minimizes the all-to-often production chaos.

Greater Atlanta Area

Led social content strategy and execution teams for Coca-Cola sports platforms, Minute Maid, Simply, and Goldpeak as part of the Social Center, Coke's internal Social agency. As a Squad Captain I led hybrid agency/client teams to develop analytics, strategy and social content for integrated campaigns.

Greater Atlanta Area

Led the creative department and integrated creative strategy for clients such as The Coca-Cola Company, AFLAC, Kelloggs, AGCO and many more.

Atlanta

Led wholesale change in Coca-Cola’s retail communications strategy moving brand from a linear to omnipresent digital/social approach that addressed radical shift in consumer’s shopping behaviors:Strategy leveraged digital, social and mobile to intercept lapsed and new drinkers in contextually relevant ways when the shopper is in a Coke “permissive” mindsetRefocused Coke’s in-store efforts to a cross-aisle adjacency strategy and partnership promotions to reinforce those moments of permissiveness.Leveraged CRM capabilities in the post-shop phase to reward the shopper for buying Coke while encouraging loyalists to advocate for the brand with peers. Also helped develop retail positioning for the three Coke Trademark brands at retail that ensured a clear retail role for each brand and opened up multiple opportunities for increased retail activation and shelf space.Other retail highlights include: extension of highly successful national Coke summer program with McDonalds (Grab Summer by the Buck) to increased volume year to date in a declining category; extension of national Arctic Home program to 7-11 (Snowball Effect) resulting in 10% increase in volume. Led strategic and creative development of national retail programs including Coke Summer, 2014 Sochi Olympics, 2014 FIFA World Cup, NASCAR, Holiday.

Greater Atlanta Area

Launched Coke Zero in 2005 and helped build it into to the billion-dollar brand it is today.Helped develop breakthrough, Cannes-Award winning “Lawyers” Integrated Campaign for Coke Zero that leveraged the tension created by the taste similarity between Coke and Coke Zero as well the cultural zeitgeist of the “Office’.Led extension of this core idea across digital and social platforms (Sue a Friend, Facebook Facial Profiler), multiple Company entertainment and media properties (NASCAR, NCAA, Jimmy Kimmel) and guerrilla tactics (Covit & Yourminy) resulting in campaign winning Cannes Integrated Bronze Pencil, Brand Week Guerrilla Campaign of the Year and a Silver Effie for Integrated CampaignIn 2009 helped achieve mega-brand status with Enjoy Everything campaign that leveraged insight that young guys don’t want to compromise on taste or how they want to live their lives. Campaign helped continue the brands meteoric rise with 22 consecutive quarters of double-digit growth.In 2012/2013 extended this strategy to retail by using conventions of beer culture to combat feminine perceptions associated with zero calorie colas:Led development of retail programs for male-focused strategic partnerships including NCAA Men’s Basketball (Bracket Challenge), ESPN College Gameday and gaming partnerships.Refreshed pack offerings with beer “cues” (19 oz tall can) in male dominated Convenience Retail channelLed creation of innovative retail activation for critical Super Bowl viewing/consumption occasion (Squares Bowl). Resulted in 77% increase in in-store activation year over year despite brand not having marketing rights.

Portland, Oregon Area

Director of Promotions and Marketing + Creative ServicesLead up to 20 person team of full- and part-time employees and interns to developed and execute integrated promotional and marketing solutions for clients of radio station. Marketing programs included on-air branded content, event activation and digital presence on station website.

Bachelor Of Science Advertising, Advertising

Activities and Societies: Proud member of Rock 104 airstaff.Was co-host of the Louis and Taylor morning show on Rock 104. We were kind.

Bachelor Of Science (Bs), Advertising