Restore and renovate depressed-value houses for profitable resale. Secure financing, negotiate contracts, coordinate subcontractor schedules and work (HVAC, windows, flooring, painting, roofing, paving, etc). Lead and supervise electrical and plumbing system work, cabinetry, tiling, carpentry, landscaping, and fencing installation.

Oversaw all aspects of Blueprint's Marketing Analytics and CRM to drive improved learner experiences and outcomes. Developed multi-variate data models to predict conversion likelihood and improve CRM touchpoints. Revamped Business Intelligence Reporting and Analysis across seven verticals to speed tactical decisions. Provided guidance and counsel to Brand Managers about pricing and promotional strategy, automated email and SMS communication channels, competitive positioning, and learner persona and segmentation development.

Promoted to Senior Director and managed five teams under the Marketing umbrella: Marketing Analytics, CRM, Paid Media, Event Marketing, and Campus Marketing (including over 200 part-time Campus Brand Ambassadors).

Created and built brand new data org (three teams, 19 data professionals) to overhaul partner data intake and governance practices in Enrollment Services beginning Fall 2018, resulting in 8/19 promotion. Reversed declining critical KPIs in data governance: improved data-to-analytics SLA by 50%, increased from 34% to 93% of clients with data less than a week old in Data Warehouse. These changes enabled a tectonic shift in EAB’s ability to build Analytics as a new-in-kind strategic product line at scale across all partners.

Started a new forecasting team to predict student application volumes and subsequent "down-funnel" metrics for up-sell, cross-sell, and retention prioritization. Successfully transitioned this work into a full product offering.

Accepted additional role to manage agency-wide deliverability for over 1 billion email contacts per year. Provided strategic direction and testing recommendations to maximize Inbox placement to Senior Management Team. Directly led client communications in a consultative role for program development and deliverability remediation. Increased average email Inbox Rate from 87% to 96%, resulting in $200M in Net Tuition Revenue across client base over a 5 year period. Gained strong marketplace reputation through membership in Return Path's Customer Advisory Board (sitting at the table with peers from other large (>1B/yr) senders from eBay, Fidelity, Disney, AARP, and others). Was an invited SME speaker at multiple email conventions around the country.

Recruited, trained, and managed team of 12 Strategic Analysts providing targeting research, segment development, live campaign monitoring, and multi-year strategic planning for over 260 clients across 9 cross-functional sales teams. Built team from 5 to 12, supporting business growth from $50M to over $130M.Senior Strategic Analyst (July 2006 – July 2008). Led major integration project using ERSI ArcGIS mapping software to provide data visualizations of targeting recommendations across entire client base.

Led major integration project using ESRI ArcGIS mapping software to provide data visualizations of targeting recommendations across entire client base.

Provided analytic sales support for 50+ clients worth over $20M. Served as traveling analyst for President and CEO, Bill Royall, on prospective and existing client presentations.

Planned, implemented, and managed strategic marketing initiatives for non-profit agency. Oversaw $.5M national print and online yellow page advertising. Negotiated vendor and strategic partnership contracts. Coordinated national BBB membership and managed all agency collateral materials. Acted as agency spokesperson and managed all public relations initiatives. Participated in strategic planning sessions with Marketing Director and other senior management staff. Provided creative direction for all advertising mediums including direct mail, billboards, television, radio, yellow pages, and web.

Provided strategic recommendations and account planning for a broad range of financial clients. Worked closely with agency and client management teams to develop and implement data-driven direct marketing campaigns. Projected response and profitability metrics and participated in key strategic meetings with clients to initiate new campaigns. Assisted in establishing Credit Bureau selection criteria for multiple pre-approved offer campaigns. Negotiated agreements and managed procurement process with list vendors.

Projected, analyzed, and monitored departmental budget accounts. Designed and managed compliance-sensitive Access databases. Acted as liaison between other executives, home office staff, field support, and vendors. Designed creative and detailed PowerPoint presentations for top management.

Developed and analyzed customer satisfaction survey with an emphasis on product and service quality. Generated reports and presented research findings to top management. Designed and distributed informational advertisements and customer newsletter.