LEADERSHIP, OPERATIONS AND REVENUE DEVELOPMENT EXECUTIVE | STRATEGIC PLANNING | Experienced, forward-thinking operations and revenue development executive. Expertise in revenue enhancement, vision development, and consensus building. Proven ability to drive strategic planning, to reorganize and improve processes, and to establish and maintain key funding relationships. Demonstrated skill in developing and leading high-performing, cross-functional teams. Strength Finder top themes: Strategic; Achiever; Belief; Arranger; Relator

Reorganized all aspects of development operations, including database systems and processes, patient name acquisition, annual giving, program support, and major giving. Established integrated case system for support, framed by a clear value proposition and supported by a complete line of development materials.Restored key funding relationships toward achieving $10 million revenue target.Reclassified 70,000 contributor records and implemented a reengagement plan for best prospects, yielding a 300% donor file increase.

Developed and implemented the integration of BTMF into national marrow donor program (NMDP) operations and established congruent and unified public appeal for financial support.Led initiative to implement fundraising as the primary means of support for adding new members to the national registry in coordination with 200 national recruiters. Created BTMF strategic development plan to develop fundraising programs supporting key strategic initiatives, including registry membership and collegiate recruiting.Established comprehensive strategy to expand national registry member involvement in NMDP’s mission through regular communications to 9 million registry members. Established a “tools.training.support” product model to empower Be The Match constituencies to become effective fundraisers.

Developed mission awareness programs through new sponsorship and licensing revenue channels in healthcare, pharmaceutical, publishing, and employee benefits organizations.Restructured foundation development operations into strategic business units and developed processes that established bottom line accountability for unit leaders. Generated approximately $500,000 in pharmaceutical company support to expand survivorship programs by establishing the LAF Industry Relations Council.

Achieved significant annual revenue increases from new revenue channels, including direct marketing, foundation support, and major gifts. Participated in the development of an Ad Council national public awareness campaign that became The Advertising Council’s #1 program in donated media from U.S. radio stations and #6 in total donated media, including TV, radio, and print.Enlisted U.S. Senator Norm Coleman to champion $20 million federal appropriation for childhood cancer research.Developed and implemented plan to expand CS national event fundraising program from 2,500 to over 8,000 participants in over 200 locations, increasing event revenues from $900,000 to $6 million.Established strategic alliances and brand awareness programs with Major League Baseball, Hyundai Motor America, the National Hockey League, and other leading corporations.

Directed marketing and advocacy efforts to over 3 million MADD members, resulting in federal mandate to pass .08 laws in every state.Restructured revenue programs to reduce cost of fundraising from 60% to 15%, enabling compliance with non-profit watchdog agencies.Established corporate strategic alliances with General Motors, General Mills, DaimlerChrysler, Citi Financial, State Farm Insurance, Allstate Insurance, Alamo Rent A Car, Guide One, Schering-Plough, Coca-Cola, and Kmart.Developed and implemented strategic plan to make MADD the preeminent supplier of underage drinking prevention programs to primary and secondary schools nationwide.Reengineered MADD’s fundraising programs, increasing total revenues from $35 to $50 million, and net revenues from $10 to $40 million.Increased MADD’s name recognition from 75% to 95% through creation of new marketing / branding programs; increase measured by Gallup poll surveys.Established a national licensing program that has generated >$40 million in revenues to date.

Player in Super Bowls VIII and IX