A team of very accomplished, passionate, and talented people have come together to create a new business and business model to accelerate software sales, customer retention, and SMB success deploying new technologies. I'm continuing to leverage and expand the capabilities that proven so valuable and important to Xero, Cin7, and Sage's growth during my time on these leaders teams. More on this to come in the next few weeks and months.

2020Responsible for all elements of marketing and accelerating efficient growth. I joined right after the marketing had been released for fear of cost burn as the pandemic started. In the first 90 days, I built a new, agile, internal and external marketing team. The team then achieved a 40% ARR growth versus prior year, improved lead efficiency by 30%, and migrated from hard-code, antiquated website and marketing tools to a modern, efficient tech stack. With the CEO, executive team, and new agency, we modernized the Cin7 branding and established a growth enabling pricing architecture.2021We acquired two businesses in January which nearly doubled our ARR. Responsible for all elements of marketing and asked to lead the product team across all products and integrate the marketing teams into a single function. In the first 90 days, we established the product portfolio strategy, harmonized go-to-market motions, and got the new teams built and operating more efficiently. We implemented the price architecture across all products to achieve a double-digit price increase and lower churn. The team then achieved nearly 50% growth by the end of 2021.2021-2022Continued to lead the marketing and product teams and led the formation of a strategic partnership with Intuit’s QuickBooks team. In close collaboration with our partnerships management team, we dramatically upleveled our partner marketing and channel programs. The team delivered a new DEAR (Cin7 Core) and QuickBooks software bundle, implemented self-purchase and in-product PLG motions in Cin7 Orderhive, and scaled up the implementation services and GTM marketing across all products. To fuel further growth, we moved to a new demand generation agency, developed and executed our strategy to move to a single Cin7 brand for all products. Together, the teams, marketing programs, and collaboration across functions dramatically increased our ARR.

Responsible for global leadership, strategy, and marketing execution of Xero’s partner and product marketing teams. The partner marketing and product marketing teams sustained high performance and over-achievement of our business targets which contributed high direct sales and indirect partner channel growth rates. For example, the partner channel grew from under 8,000 accounting/bookkeeping firms to over 42,000 firms as a result of the marketing and sales collaboration we achieved. Overall, Xero’s revenue grew from under $200 million ARR to nearly $1B ARR and profitability changed from large losses to high profitability.

Xero’s business and accounting platform delivers unrivalled collaboration, efficiency and customer satisfaction (NPS) to tents of thousands of accounting firms collaborating with over 2 million customers and sharing information with nearly one thousand government agencies and ecosystem app partners via best-in-class APIs. Xero is a global company with offices in the United States, United Kingdom, Australia and New Zealand. It's one of the world’s fastest growing SaaS company and fast approaching one billion in ARR.

Working with an amazing team to reimagine the business of doing business for millions of small & medium businesses around the world. We're co-creating with customers and Salesforce a cloud business solution - Sage Live - that enables pace-setting entrepreneurs to run their businesses the way they want to from their smartphones, smart watches and mobile devices. Responsible for developing the customer value proposition, partner ecosystem and marketing messaging that energizes small & medium business about Sage and inspires them to sign up for Sage Live.

Successfully leading a team of ~40 Product Managers and Product Marketing Managers who are responsible for over $400 million ARR. Leading the strategy and implementation of product and marketing strategies which are delivering organic revenue growth, significant Net Promoter Score (NPS) improvements, accelerating cross-sell and higher Average Revenue Per Customer (ARPAC). Responsible for developing and launching our award-winning Mobile strategy and developing and executing our Big Data pilot projects and roll-out programs.

CircleBack is a VC-backed company now with over 400 million contacts, 1 million users.Championing product marketing strategy including selecting target markets, marketing, designing and launching features, delivering outcomes, and managing an evolving product and rapidly growing SaaS solution set. Leading "Go to Market" strategy and architecting a scalable revenue model. Marketing and PR leadership. Collaborating with CTO (and Dev team) to reach deliver jaw-dropping WOW services for our SME customers (www.circleback.com) and College mobile apps.+ Joined to help the founder raise Series B funding and install marketing best practices+ Reshaped the Customer Value Proposition, Offers and Routes-to-Market Strategy+ Secured funding and launched new offers and CVPs. Implemented best practices digital new customer acquisition – Freemium and Subscription offers. Started with <5,000 users+ Reshaped their unique IP and branded it as SharedIQ which now processes over 700 million contacts with 3.8 billion changes every day provide a contact profile for over 400 million people+ CVPs/offers – ScanBizCards, CircleBack, ContactSaver and CircleBack for Business are now top rated Apple apps+ Secured funding exceeding founder’s expectations and completed the ‘mission’ that I set out on when I joined

WebVisible provides SEM/SEO/Social SaaS services to over 700,000 SMBs in UK, US, Canada and Australia. + Led the global product marketing, CVP development and optimization of SEM services for micro, small and medium businesses including advancements in keyword automation/selection, bidding optimization strategies, ad copy, landing pages and local targeting across media partners.+ Led the product management, sales enablement, customer segmentation, sales management, sales operations and sales training initiatives. Achieved an increase in customer lifetime value net of all expenses by over $1700 per customer and increased sales productivity per salesperson of over 300%.+ Led the CVP development and introduction of Merchant Center 2.0 -- the online advertising, lead and contact reporting application for micro and small businesses with advanced mapping and information visualization.+ Led the CVP development and global introduction of WV Estimator Tool a highly usable online tool to assist direct and partner sales teams in convincing prospects to purchase subscriptions.+ Led the Partner Marketing programs and partner enablement programs.

+ Responsible for a multi-line product marketing strategy, CVP development, innovative offers/offerings and roadmap including established products and multiple new-to-LRN innovations including multiple SaaS solutions - online LMS Course Customizer, Risk Assessment & Management interactive solution, and Ethics & Compliance online knowledge and community application.+ Led the development and introduction of 3 new enterprise solutions that went from zero revenue to over the $1,000,000 mark within 10 months of my arrival. The majority of the value created and wow-factor of each solution was the extremely intuitive user interfaces, the advanced capability delivered to end users and the breakthrough approaches to previously widespread industry problems.

+ Led the expansion of online consumer and small business services both within our Group and in collaboration with Experian Consumer Direct including the identification, design, development and introduction of new consumer and b2b subscription services. + Introduced a new approach to new product marketing that generated three idea-to-customers new products within 18 months. All three products crossed the $1,000,000 mark of contracts within 9 months after launch. The product included a consumer service (ContractorCheck.com), a direct to consumer debt collection service (Delinquency Notification Service) and an online tool for small and mid-sized businesses (Credit Risk Advisor).+ Received several Experian Innovation awards including Experian Global top 3 new service recognition for Delinquency Notification Service and Experian North America recognition for ContractorCheck. Exceeded all performance metrics and generating substantial revenue growth.

CEB is the leading provider of best practices research/analytics, management consulting and executive education to more than 3,800 of the world’s most progressive corporations, including over 80% of the Fortune 500. CEB provides an integrated set of online and offline subscription services that achieve a greater than 92% renewal rate. Revenues and profits at a consistent ~29% annually from $128 million in 2002 to $460 million in 2006 with net income margins that lead the industry. See EXBD on NASDAQ.

Responsible for establishing a new product suite and sales channel for D&B in the Micro and Small Business Market. Led the Acquisition Marketing, Customer Experience/Product Management, Customer Marketing and Partnership Marketing teams. The business objective was to increase revenue from $0 to $50M business within three years.+ Built business segment via alliances and direct marketing from zero to far beyond the performance goals. Exceeded revenue and customer acquisition goals by successfully introducing direct and co-marketed products despite 9/11 unfolding during the initial mass-market product launch.+ Managed online customer acquisition and retention programs, agency relationships, web-design consultancy, and technology vendors responsible for implementing marketing programs, delivering on the product requirements and exceeding user acceptance standards.+ Led the design, rapid prototyping and introduction of 12 online credit, marketing, collection, self-monitoring, trade-reporting and directory products for micro, small and mid-sized businesses. Led the concept and product design for Intuit QuickBooks-D&B Credit Check Service and co-led negotiations for the strategic partnership.+ Recognized as one of D&B’s top performers with the D&B Winner Circle award, bonus and trip. Also, recognized with Top Divisional Award.

Received Tenure in 1998. Taught MBA courses on New Product Development, Relationship Marketing, Go To Market Channels, and Professional Selling and Negotiations.