As Director of Marketing of GoLearn.io, I oversee all marketing initiatives, spanning from strategic planning and execution to in-depth analysis and optimization.I orchestrate these efforts across diverse channels, encompassing SEM, SEO, PPC, social media, affiliate marketing, and comprehensive lead nurturing. In addition to delivering these services for GoLearn.io, I also provided these services in consultancy expertise to our esteemed top-tier clients, spanning various industries, markets, and product lines.My key performance indicators (KPIs) primarily revolve around driving overall growth (revenue, total clients, etc.) and ensuring cost-effectiveness (CAC, LTV, etc.) of all marketing channels, funnels, customer personas, and buyer's journeys.

Identified opportunities for business growth, then developed and implemented strategies to achieve KPI targets within these opportunities. Specifically, maximizing revenue, profit, and market share.

As a committee member of C22.2 No. 218: Spas, hot tubs, and associated equipment, I actively contribute to the technical development of CSA standard development for spas, hot tubs & associated equipment.

Built this online community from scratch to Ontario's largest online community for craft beer lovers in 16 months. I did this through a variety of effective marketing initiatives & and strategic positioning, which maximized the engagement of members & industry partners.

Helped small and medium-sized businesses maximize engagement, growth & sales through cutting-edge social media marketing strategies & execution. Simply put, I helped businesses to drastically increase ROI on social platforms.From 1 on 1 coaching to full account management, my coaching was tailored to each business' specific needs.

BuckitLife was an online hub for local bucket list adventures, from skydiving to flyboarding.Founded & led BuckitLife from ideation through validation and scaling, by developing, executing, and optimizing a strategy that resulted in a 413% CAGR.My primary responsibilities included: • Marketing/Growth • Partnerships • Process Development & Optimization • Leadership & Vision Setting • Strategy Development, Implementation & Optimization • Relationship Development & Management

Worked within a team of 4 to effectively manage ~ $700 million of private client investment assets. My primary responsibilities included:• Sales• Relationship Development & Management• Research & Analysis • Process Optimization• Solution Design

Completed 2 internships with separate wealth management teams/businesses, assisting each with the fulfillment of their unique strategy, processes & challenges. My focuses/responsibilities primarily included:• Sales - Conducting outgoing sales calls aimed at soliciting investment sales.• Solution Design - Assisting with the development of investment portfolio solutions through risk analysis, asset allocation, financial planning and security analysis (macroeconomic, technical, and fundamental).• Relationship Development - Built relationships with high net-worth clients, developing and an understanding of their specific needs in order to develop appropriate investment solutions accordingly.• Research & Analysis - Generating mathematical and visual models through market research, analysis, and computation.• Client Care - Ensuring client comprehension and satisfaction by communicating effectively in account debriefings, both verbally and through the visual aid of mathematically analytical documents.• Adaptivity - Delivering reliable results with diverse project demands.

Started & developed several small businesses, from concept to profitable operations. As a sole proprietor, the success of each endeavor was entirely dependent on my initiative, drive, and skillset—from sales to fulfillment.• Real Estate Investor & Property Manager – After extensive research, I secured the financing needed to purchase a 7-unit investment property in London, Ontario while in my second year at UWO (19 years old). After purchase, I utilized my sales and relationship development skills to quickly rent all 7 rooms, generating a positive monthly cash flow and a capital gain that returned a 58% AROI. • Importing & Resale – From 2006 – 2010 I regularly sourced, imported, & sold various products, including diamonds/jewlery, electronics, & apparel, based on international price discrepancies (arbitrage opportunities). Over the 4 year period, I achieved a sales CAGR of 63.2%.• Landscaping & Property Maintenance – After discovering the Small Business Enterprise Center’s “Summer Company” program, I developed a business plan that won acceptance to the program and successfully executed a summer landscaping business. From generating leads, to closing sales, to executing operations, I successfully completed the program while generating sales 19% above my revenue projections.