Doug Petersen Email & Phone Number

Salt Lake City, UT, US

Product Management - Though not a traditional business manager, this important part of my role covers product decision making for the entire operation at KSL Cars. This includes deciding on future feature releases, evaluating issues in CX with current state, and innovating to give the best-in-class experience for users within our current offerings.Business.

Salt Lake City, UT, US

Product Management - Though not a traditional business manager, this important part of my role covers product decision making for the entire operation at KSL Cars. This includes deciding on future feature releases, evaluating issues in CX with current state, and innovating to give the best-in-class experience for users within our current offerings.Business.

Where The Marketers Are, US

Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation.

Malvern, PA, US

As the Sr. Director of Strategy I have the chance of working with one of the largest automotive dealer groups in the country. I am a swiss-army knife of the group's marketing efforts across multiple players in Automotive marketing. I use CRM, DMS, IMS, CDP, and more to connect all the dots when a dealership is not succeeding, or wants to propel their.

American Fork, Utah, US

At YouScience the need for Marketing growth was lead generation (through events, connections, outreaches, email marketing) and I contributed to all of these. Though this was a short interaction for my professional career, I was privileged to mainly work on the monthly paid digital media efforts through Meta, Linkedin, and Google Ads.With collaboration from.

Medford, OR, US

As the Digital Brands Manager, my role is to oversee all marketing media funds are planned, coordinated, and executed properly. This includes planning upwards of $8m monthly spend across all marketing channels digital, traditional, and tradigital.Collaborating with Product, Operations, and Executive teams, my efforts have contributed to growing our traffic.

Sandy, UT, US

• Manage team of 4 Digital Media Managers across 7 geographical regions who drive growth and sustained increase through paid digital mediums.
• Optimize 2m+ monthly spend across 14 vendor partners for efficiency. SEM ROI improved by 146% over 3 years.
• Creating, standardizing, and optimizing processes for client budgeting and reporting.
• Vetting pitches, negotiating contracts, and building relationships with digital marketing vendors.
• Coordinate launch of media campaigns with marketing, communications and account departments leads.
• Negotiate rates with media sales companies to obtain most competitive prices.

Sandy, Utah, US

I oversee 6m+ Digital Adveritsing budgets for 50+ dealerships. This includes, but is not limited to, budgets and pilots regarding Paid Search, Display Advertising, Pre-Roll Advertising, Retargeting, Social Media Correlation, Vendor Relations. As this is a massive undertaking, I also oversee strategy with a team of Digital Marketing Managers who grow the.

Sandy, Utah, US

My general duties are to oversee 17 dealership relations, digital spends, and marketing strategies in line with traditional mediums. I oversee a team of 3 individuals who execute SEO content and strategies for 17 stores. These websites are responsible for providing leads and facilitating a large majority of business transactions for automotive Parts.

Generating new customer interest through Social Media outreaches including ads on Facebook, Twitter and Instagram. I also wrote copy for sales materials, participated in marketing committees for media production, and wrote social media posts. Facebook, Pinterest, Twitter, Instagram and other platforms kept out customers interacting and connected to our.

US

My duties include buying cars from online auctions and from customers in person. Establishing appraisal numbers for vehicles based on condition of vehicle, of accessories, and driving history of the vehicle. I managed the physical and digital condition of our entire lot of used vehicles which amounted to around an average of 60 vehicle sales - 40 retail.

US

• Managed 10+ websites for content, relevancy, and image. Kept inventory feeds current. Upheld individual automotive brand standards for multiple websites, digital assets and print guidelines. Created and distributed.
• Negotiated contracts with vendors. Related relevant sales information to superiors for decisions on new investments. Incorporated sales strategies into vendor inclusion.
• Wrote copy for sales email blasts, created copy for web pages and designed social media posts for interaction and dissemination.
• Created and maintained various local search sites for customer satisfaction ratings as well as designed media outreaches for customer to leave feedback.
• Integrated strategic coordination efforts for media branding between online and traditional mediums. Maintained branding standards in design and character guidelines throughout all advertising efforts.
• Administered database CRM tools, trained sales teams on reporting and updated teams on new upgrades/methodology for accuracy and efficiency.

Bachelor’S Degree, Business Administration And Management, General

Associates In Science, Business, Management, Marketing, And Related Support Services