Doug Petersen Email & Phone Number

Salt Lake City, Ut, Us

Product Management - Though not a traditional business manager, this important part of my role covers product decision making for the entire operation at KSL Cars. This includes deciding on future feature releases, evaluating issues in CX with current state, and innovating to give the best-in-class experience for users within our current offerings.Business Management - Manage expenses, investments, decisions and more of the business. While the Cars section is just a portion of the overall income and cost structure, it has significant impact on our output and future growth potential.Industry Expertise - Using my experience in dealerships, dealer groups, agencies serving Automotive, I help KSL Cars stay relevant to current trends and events in the amazing automotive space. This includes being connected to dealer groups in the mountain states, as well participating in auto conferences and events throughout the country.

Salt Lake City, Ut, Us

Product Management - Though not a traditional business manager, this important part of my role covers product decision making for the entire operation at KSL Cars. This includes deciding on future feature releases, evaluating issues in CX with current state, and innovating to give the best-in-class experience for users within our current offerings.Business Management - Manage expenses, investments, decisions and more of the business. While the Cars section is just a portion of the overall income and cost structure, it has significant impact on our output and future growth potential.Industry Expertise - Using my experience in dealerships, dealer groups, agencies serving Automotive, I help KSL Cars stay relevant to current trends and events in the amazing automotive space. This includes being connected to dealer groups in the mountain states, as well participating in auto conferences and events throughout the country.

Where The Marketers Are, Us

Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely.

Malvern, Pa, Us

As the Sr. Director of Strategy I have the chance of working with one of the largest automotive dealer groups in the country. I am a swiss-army knife of the group's marketing efforts across multiple players in Automotive marketing. I use CRM, DMS, IMS, CDP, and more to connect all the dots when a dealership is not succeeding, or wants to propel their efforts forward. Marketing is not always the ONLY reason for successes nor failures at a dealership and I help formulate winning strategies for dealers and dealer groups.My role expands beyond just finding reasons for breakdown... I also create full advertising strategies for dealers from the ground up, understanding all the 3rd party marketplaces and where they do/do not fit in the entire strategy. It is just as possible to underinvest in these partners as is it is to overinvest.

American Fork, Utah, Us

At YouScience the need for Marketing growth was lead generation (through events, connections, outreaches, email marketing) and I contributed to all of these. Though this was a short interaction for my professional career, I was privileged to mainly work on the monthly paid digital media efforts through Meta, Linkedin, and Google Ads.With collaboration from the Product, Sales, and CS teams, I helped grow the marketing outreach and website traffic to YouScience greatly. Though I walked away from the job at this fantastic company I will always have a high amount of respect for the company, product, and leadership team.

Medford, Or, Us

As the Digital Brands Manager, my role is to oversee all marketing media funds are planned, coordinated, and executed properly. This includes planning upwards of $8m monthly spend across all marketing channels digital, traditional, and tradigital.Collaborating with Product, Operations, and Executive teams, my efforts have contributed to growing our traffic 400% YoY while still staying true to brand strategy and voice. Working with dozens of vendor and agency partners, I have planned for and launched 19 new markets, mitigated traffic or marketing errors, and analyzed trends in online transactions for the organization.

Sandy, Ut, Us

• Manage team of 4 Digital Media Managers across 7 geographical regions who drive growth and sustained increase through paid digital mediums.• Optimize 2m+ monthly spend across 14 vendor partners for efficiency. SEM ROI improved by 146% over 3 years.• Creating, standardizing, and optimizing processes for client budgeting and reporting.• Vetting pitches, negotiating contracts, and building relationships with digital marketing vendors.• Coordinate launch of media campaigns with marketing, communications and account departments leads.• Negotiate rates with media sales companies to obtain most competitive prices.

Sandy, Utah, Us

I oversee 6m+ Digital Adveritsing budgets for 50+ dealerships. This includes, but is not limited to, budgets and pilots regarding Paid Search, Display Advertising, Pre-Roll Advertising, Retargeting, Social Media Correlation, Vendor Relations. As this is a massive undertaking, I also oversee strategy with a team of Digital Marketing Managers who grow the business through these vendors and dealership relationships.

Sandy, Utah, Us

My general duties are to oversee 17 dealership relations, digital spends, and marketing strategies in line with traditional mediums. I oversee a team of 3 individuals who execute SEO content and strategies for 17 stores. These websites are responsible for providing leads and facilitating a large majority of business transactions for automotive Parts, Service, and Sales. I supplement those SEO efforts with Google Adwords, Display, Youtube Trueview and Rich Media ads.

Generating new customer interest through Social Media outreaches including ads on Facebook, Twitter and Instagram. I also wrote copy for sales materials, participated in marketing committees for media production, and wrote social media posts. Facebook, Pinterest, Twitter, Instagram and other platforms kept out customers interacting and connected to our updates on products and materials for sales.

Us

My duties include buying cars from online auctions and from customers in person. Establishing appraisal numbers for vehicles based on condition of vehicle, of accessories, and driving history of the vehicle. I managed the physical and digital condition of our entire lot of used vehicles which amounted to around an average of 60 vehicle sales - 40 retail and 20 wholesale monthly.

Us

• Managed 10+ websites for content, relevancy, and image. Kept inventory feeds current. Upheld individual automotive brand standards for multiple websites, digital assets and print guidelines. Created and distributed digital banners/popups for use on Google ad network, KSL.com and other large sites.• Negotiated contracts with vendors. Related relevant sales information to superiors for decisions on new investments. Incorporated sales strategies into vendor inclusion.• Wrote copy for sales email blasts, created copy for web pages and designed social media posts for interaction and dissemination.• Created and maintained various local search sites for customer satisfaction ratings as well as designed media outreaches for customer to leave feedback.• Integrated strategic coordination efforts for media branding between online and traditional mediums. Maintained branding standards in design and character guidelines throughout all advertising efforts.• Administered database CRM tools, trained sales teams on reporting and updated teams on new upgrades/methodology for accuracy and efficiency.• Managed relations with five dealerships

Bachelor’S Degree, Business Administration And Management, General

Associates In Science, Business, Management, Marketing, And Related Support Services