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Current focus to become CMO for, or provide Fractional CMO services, for high potential startups based on a career's worth of experience as CMO in cybersecurity/privacy, enterprise software and network computing. Results-oriented CMO with over has 35 years of industry experience in new/emerging markets typically requiring category creation/segmentation and building/positioning of an enterprise brand. Combining strategic insight with metric-driven marketing efforts, has built and led global marketing organizations, from rapid expansion to pre-IPO phases, and directly assisted in IPO and acquisition efforts. Thrives within the fast-pace business environment of tech startups and brings significant expertise in market strategy, category creation and segmentation, building enterprise brands, and directly contributing to sales via broad-based demand generation and digital marketing. Proven track record of conceiving and driving customer acquisition programs, building high performance teams, product strategy and launches and developing/nurturing strategic partnerships. On several occasions (re)positioned company/brand into a category leader and elevated visibility via content, media, and analysts.Recently, and throughout career, have been directly involved in pre- and post-merger integration activities, as well as positioning and communications for IPO and M&A. Capabilities & Distinctive Competencies: Excellent market vision -- "where the puck is going"Strategic thinker & market strategistCustomer-derived market awarenessMetric-driven, result-oriented demand generation and marketingCreativity in brand building and positioningCreating strong linkage between marketing and sales teamsStrong grasp of complex technologiesPractitioner of inbound marketing modelDisciplined product managementExperienced in development of enterprise customers relationships & industry partnershipsMotivational & visionary leaderEffective team builder
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Chief Marketing OfficerIdxPortland, Or, Us
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Marketing AdvisorDiode.Io Jan 2024 - PresentSheridan, Wy, UsI am providing advice and counsel on strategic marketing initiatives for Diode. Diode is a leading provider of privacy-first collaboration tools for executives, their teams and their trusted advisors. It provides them with military-grade level security for sensitive and proprietary communications, information sharing, and remote access to corporate SaaS applications. Diode's unique decentralized architecture eliminates the cyber risks associated with most cloud-based alternatives. -
Fractional CmoDougpollack Cmo Llc Jul 2023 - PresentProvide insights and capabilities of a veteran tech industry CMO (chief marketing officer) to B2B startups in either their go-to-market or early scale up growth phases. Develop and initiate execution of strategic GTM efforts, create positioning and messaging frameworks, foster analyst and partner relationships, and draw from extensive agency and contractor network to scale efforts rapidly. Focus is helping SaaS startups with at least material seed capital in cybersecurity, data privacy, or enterprise software apply tech marketing best practices and thereby avoid strategic & executional missteps.
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Senior Vice President Of StrategyZerofox Aug 2022 - Jun 2023Baltimore, Md, UsZeroFox (Nasdaq: ZFOX), an enterprise software-as-a-service leader in external cybersecurity, has redefined security outside the corporate perimeter on the internet, where businesses operate, and threat actors thrive. The ZeroFox platform combines advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to expose and disrupt phishing and fraud campaigns, botnet exposures, credential theft, impersonations, data breaches, and physical threats that target your brands, domains, people, and assets. Join thousands of customers, including some of the largest public sector organizations as well as finance, media, technology and retail companies to stay ahead of adversaries and address the entire lifecycle of external cyber risks.I was business lead from IDX on acquisition efforts/process by ZeroFox. Participated in deal team with positioning, content, market vision, and communications. Developed market ecosystem for merged company identifying gaps and opportunities. Instrumental in positioning newly publicly-traded combined company in new cybersecurity market segment combining distinctive competencies of both companies and their market leading products/services. Specifically worked pre- and post-transaction with ZeroFox CEO, CFO and integration team, and bankers/lawyers representing SPAC, ZeroFox and IDX on numerous matters including but not limited to drafting content for the S4 and roadshow presentation material. Worked subsequently across teams to refine strategic communications strategy in order to reflect positioning and elevate company profile across external constituencies. -
Chief Marketing OfficerIdx May 2007 - Aug 2022Portland, Oregon, UsIDX is the largest provider of software and services for cyber security breach response and digital privacy protection. The IDX Privacy Platform is trusted by over 40 million individuals for protection from the potential harms of cyber breaches and is identity compromise. The company is the largest provider of identity protection solutions to the US Government and clients include leading healthcare, insurance, financial institutions, major global brands, higher education and retails organizations and government agencies. The company can be found on the web at www.idx.us or www.twitter.com/idxprivacy.As founding CMO, I developed the strategy, team, and marketing process throughout the growth journey from $1M revenues through to over $100M revenues and a successful exit via acquisition by ZeroFox and concurrent IPO. Led product and market strategy efforts to expand into enterprise (privacy) software, develop beachhead in the healthcare market, carried out legislative affairs and positioning in the government markets, and led pre-acquisition rebranding/repositioning as well as providing extensive diligence support to acquirer and their legal team. -
Senior Vp Marketing & Business DevelopmentDigimarc Corporation Apr 2004 - Jun 2006Beaverton, Oregon, UsProvided leadership in product strategy, market development, sales, and partner relationships for $13MM division of $100MM publicly traded technology company. Developed early stage markets for use of sophisticated digital watermarking technology. Proceeded to assume marketing & business development responsibility for $85MM personal identity solutions business driving product strategy in response to US Real ID legislation. -
Interim CeoEarly Stage Software Startups Oct 2002 - Apr 2004Interim CEO for venture-backed software startups. Led efforts to recapitalize and resposition startup in peer-to-peer software space and to take an instant mesasging solutions startup through to acquisition by a leading industry player.
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Chief Marketing OfficerBrokat Technologies Jun 2000 - Jan 2002Subsequent to acquisition of GemStone Systems, was recruited to be CMO for this $250MM revenues enterprise software company in mobile payment technologies, internet banking software and transaction-oriented software infrastructure. Led the worldwide marketing organization through the integration of two acquired companies and repositioning of Brokat Technologies which relocated its headquarters to Silicon Valley.
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Vp Marketing & Business DevelopmentGemstone Systems Jun 1995 - Jun 2000Led products, marketing, industry & integrator partnerships for leading multi-tier client/server object technology software company. Strategic driver for development of enterprise Java strategy and partnership with Sun Microsystems. Grew company from $2MM to $23MM and acquisition by major international player for $285MM.Prior Experience:Apple, 3Com and ParcPlace Systems where I held various product, marketing and sales roles. In each case launched new, innovative products, developed and executed effective GTM plans, and grew revenues substantially resulting in growth in enterprise value, and in one case an IPO.
Doug Pollack Skills
Doug Pollack Education Details
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Stanford University Graduate School Of BusinessGeneral -
Cornell UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Doug Pollack
What company does Doug Pollack work for?
Doug Pollack works for Idx
What is Doug Pollack's role at the current company?
Doug Pollack's current role is Chief Marketing Officer.
What is Doug Pollack's email address?
Doug Pollack's email address is do****@****hoo.com
What is Doug Pollack's direct phone number?
Doug Pollack's direct phone number is (800) 298*****
What schools did Doug Pollack attend?
Doug Pollack attended Stanford University Graduate School Of Business, Cornell University.
What are some of Doug Pollack's interests?
Doug Pollack has interest in Cooking, Exercise, Gardening, Electronics, Home Improvement, Reading, Gourmet Cooking, Music, Sports, Movies.
What skills is Doug Pollack known for?
Doug Pollack has skills like Strategic Partnerships, Start Ups, Strategy, Enterprise Software, Saas, Product Management, Product Marketing, Leadership, Executive Management, Big Data, Marketing Strategy, Solution Selling.
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