Directly reporting to Executive Officers with experience in leading and managing development and strategic implementation of corporate and business segment marketing plans and executing programs either independently or in conjunction with cross-functional teams and business groups to promote long-term, maximum profit growth. Keeping abreast of changes in the marketing environment to best serve the objectives of the organization and adjust plans accordingly while managing personnel and outside agencies including market development, product development, competitive analysis, budget and business planning, advertising and contract negotiation, trade show development, monitoring environmental factors, website development, practicing concepts and procedures in sales, marketing, and advertising.