Doug S. Email and Phone Number

Managed up to 4,000 pay-per-click (PPC) campaigns for Marriott Hotels’ unbranded search efforts across 13+ European regions, driving brand awareness and revenue growth through strategic digital advertising initiatives.Led end-to-end campaign management, including planning, setup, optimization, and budget management, ensuring alignment with Marriott's business objectives and maximizing return on ad spend (ROAS).Conducted comprehensive audits, keyword research, ad copywriting, and market research to enhance campaign performance, delivering consistent improvements in click-through rates (CTR) and conversions.Created and presented detailed weekly performance reports using Excel and PowerPoint, leveraging data from advanced tools such as SA360, GA360, DCM, and Google Ads to inform stakeholders and guide decision-making.Trained new team members and implemented onboarding checklists, fostering knowledge sharing and significantly improving team efficiency and operational standards.Developed and executed both strategic and tactical marketing campaigns around key offers and events, including Christmas promotions, wedding packages, Disney collaborations, credit card partnerships, and new hotel openings, driving traffic and engagement during critical sales periods.Skills:Large-Scale PPC Campaign Management (4,000+ Campaigns)Keyword Research & Ad Copy OptimizationBudget Planning & ROI MaximizationPerformance Auditing & Continuous OptimizationData Analysis & Reporting (SA360, GA360, DCM, Google Ads)Staff Training & Process ImprovementStrategic Marketing for Seasonal and Partnership CampaignsMulti-Region Campaign Management (13+ European Markets)

Managed and optimized over 40 pay-per-click (PPC) advertising campaigns for Under Armour, driving high-value traffic and conversions across multiple digital channels.Developed and executed data-driven strategies to increase brand visibility, maximize ROI, and enhance ad performance through continuous optimization and analysis.Conducted in-depth keyword research, A/B testing, and competitor analysis to refine ad targeting and improve cost-per-click (CPC) and click-through rate (CTR).Leveraged advanced tools and platforms (Google Ads, Bing Ads, Amazon Advertising Console) to monitor and adjust campaigns, ensuring alignment with Under Armour's marketing goals and seasonal promotions.Collaborated with cross-functional teams, including creative, analytics, and marketing departments, to develop cohesive ad strategies for product launches, holiday promotions, and special events.Analyzed performance metrics and presented actionable insights to stakeholders, leading to a 15% increase in campaign efficiency and a 20% growth in conversion rates during key promotional periods.Stayed current on industry trends and algorithm updates to ensure best practices in PPC management and to maintain competitive advantage for client campaigns.Skills:PPC Campaign Strategy & ManagementKeyword Research & Bid OptimizationA/B Testing & Ad Copy OptimizationConversion Rate Optimization (CRO)Data Analysis & ReportingGoogle Ads, Amazon Advertising Console, Bing AdsCompetitor & Market AnalysisStakeholder Communication & Collaboration

Started as operations manager in charge of opening and setting up new stores across the south east, including Westfield, Brent cross and Thanet. I got the opportunity to enhance my skills with training and became an Online Marketing Consultant within the company, in charge of seasonal marketing management and promoting branded products across a wide variety of platforms, as well as running campaigns and monitoring both organic traffic and paid and producing reports.

Directed operational activities across the South East of England, overseeing a network of stores & distribution centres. Accountable for transport management, supply chain logistics, and the end-to-end process of opening & setting up new stores & warehouses.Developed and executed comprehensive operational strategies, resulting in a 20% increase in overall distribution efficiency. Implemented new procedures & optimized resource allocation, significantly reducing transportation costs & improving delivery times.Led the successful launch of 15+ new store locations & multiple warehouses, coordinating site selection, setup, and staffing. Streamlined operations for new openings, achieving an average 25% faster time-to-launch compared to previous benchmarks.Enhanced team performance through the creation of standardised training and onboarding programs for new hires, reducing ramp-up time by 30% and fostering a high-performance culture. Played a critical role in modernizing logistics processes by integrating new technologies and systems, including automated inventory tracking and scheduling tools, reducing human error and improving operational transparency.Managed an annual operations budget of £5M, consistently delivering cost savings through efficiency gains & negotiating favorable contracts with suppliers & logistics partners.Ensured compliance with health and safety regulations, building relationships with external stakeholders to maintain operational integrity and mitigate risks.Key Achievements:Boosted distribution efficiency by 20% through process optimization and staff development.Successfully opened 15+ new stores and multiple distribution centers, reducing time-to-launch by 25%.Reduced staff onboarding time by 30% through the introduction of structured training programs.Managed a £5M operational budget, driving cost reductions and operational improvements across the region.