Doug Shingler Email & Phone Number

United States

Dallas, Texas, United States

(reduction in Workforce - position eliminated)* End to end development and production of campaigns – working with strategy, creative, content, social, and media* Managed a team of Project Managers and Project Coordinators * Developed scoping/staffing estimates, scope of work documents, budget and burn reporting, as well as end-to-end project schedules with client services team* Guaranteed work was delivered on time, every time. Escalated occurrences of over-delivery* Collaborated with client services to create accurate estimates, manage resources and ensure profitability* Proactively sought to identify potential problems and ensure action to minimize the impact* Established understanding analysis & reporting of campaigns* Ensured all deliverables produced are to the required specifications of the highest quality and approved by stakeholders as appropriate* Supported the client services team on holidays, handovers, and team utilization

Irving, Texas, United States

• Orchestrated project scopes, strategized aligned timelines adhering to client and business objectives, and piloted agile-driven team execution, leveraging Workfront, Jira, and Microsoft Suite for efficient project management. • Strategic, big picture view while also being capable of diving into the details.• Steered a comprehensive email marketing campaign to enhance B2C relationships, yielding an impressive response rate from an audience exceeding 7 million. Supervised creative, strategy, data engineering, and web development teams to deliver on time and within budget. • Developed an automated system for disseminating dynamic safety recall notices via direct mail, enhancing brand-customer relationship, and driving up repair rates. The efficient program not only augmented our content volume capacity but also reduced costs, elevating account margins by 10%. • Steered a pioneering SMS initiative to establish a platform for increasing customer engagement through service reminder texts, thereby enhancing visibility. This platform promises to improve direct marketing and transactional communications across various company accounts. • Spearheaded a B2B Expo to engage Lexus dealers with RAPP's integrated email and direct mail platform, featuring a striking custom booth, engaging video content, and distinctive branded giveaways. The initiative successfully convinced attending dealers to adopt the RAPP platform. • Creative Campaigns worked on:o Q1, Q2, Q3, Q4 Non-Takata RecallsFY23 and FY24o SMS Pilot Program w/ opt-ins (1,501 opt-ins since 5/31 deployment)o Fall/Winter/Spring/Summer Quarterly Newsletterso Las Vegas Lexus Booth signage, folders and booth set up w/video played on a loop (event was a week-long in mid-June)

Dallas/Fort Worth Area

• Worked with stakeholders to define project goals, scope and requirements. Based on that information, created a project plan that outlines the timeline, tasks, resources and deliverables.• Led a team of 3 web developers and designers by assigning daily tasks, set clear expectations, and ensure effective communication within the team, manage any conflicts or issues that may arise and provide support and guidance to team members. • Managed risk, dependencies, releases and cross-team coordination.• Ensured the quality of the web development project by establishing and enforcing quality standards and processes. Worked closely with the testing team to conduct thorough testing and review to identify and resolve any issues or bugs. Edited sites in the back end based on QA reviews so the developers could focus on higher LOE tasks to guarantee timely completion.• Examples of sites I project managed from planning to launch:o https://woodyguthriecenter.org/o https://bootlegger-co.com/o https://parksfordowntowndallas.org/o https://visitdecorah.com/ My insights for improvements were key in getting Hammerle Finley's website approved by client and set to go live.Methodologies, Programs and Technical Skills:• Agile & Waterfall, JIRA/Kanban, Confluence, Workday, Leading Scrums, Understanding of Drupal and WordPress basics.

Richardson, Tx

• Coordinated assignments and tasks for the creative, copywriter, and automation teams, resulting in a 15% improvement in task completion efficiency • Updated team members on project requirements, changes, and deadlines, maintaining a 95% accuracy rate in task understanding• Monitored the progress of team members, ensuring that tasks were completed on time and within specifications, achieving a 98% on-time task delivery rate • Facilitated effective communication and collaboration among team members, leading to a 20% reduction in miscommunications and errors during project execution

Irving, Texas

Holiday Contract• Established effective communication channels and conducted regular meetings with multi-discipline team members, resulting in a 25% improvement in team collaboration and project progress tracking • Collaborated closely with Studio teams to develop creative assets that align with the campaign objectives and met brand guidelines, leading to a 20% increase in client satisfaction with campaign visuals • Worked with Client Services to gather the necessary campaign information, insights, and updates from AT&T/DTV stakeholders.• Engaged Developers to ensure technical feasibility and compatibility of email campaigns across different devices and platforms, resulting in a 15% reduction in email rendering issues and improved user experience

Dallas/Fort Worth Area

• Scheduled and conducted onboarding welcome calls with clients for digital products, achieving a 95% customer satisfaction rating• Provided consultation on DexHub, SEM, and SEO, resulting in a 15% increase in product adoption and client understanding • Assisted clients in creating email campaigns and setting up the target audience, resulting in a 15% increase in email campaign performance and engagement • Coordinated effective knowledge transfer to ensure the clients had a seamless transition from client onboarding to web dev team

Richardson, Tx

• Conducted client interviews to understand their vision, concept, and specific requirements for their website, resulting in a 98% alignment of website design and functionality with client expectations • Maintained effective communication with clients throughout the project, leading to a 90% customer satisfaction rate and positive feedback on project progress and interactions • Transitioned clients to dedicated Marketing Representatives after 30 days of website launch, resulting in a 95% smooth handover and continued support for the client's ongoing needs throughout the lifecycle

Dallas, Tx

Rebranded as dmnmedia· Proven track record of performance by achieving monthly goals.· Develop effective advertising using all sales resources, technology and creative sources.· Effectively sell through telephone, email and fax. Cold calling and ACD phone lines.· Follow policies and deadlines accurately to process orders, layouts, contracts, leads andbilling adjustments.· Complete weekly sales activity reports.· Actively participate in regular sales and training meetings.· Help grow local businesses through specific recommendations of TDMN products: Print-DMN, Al Dia, Neighbors Go, Quick, Briefing, Inserts. Online: Newsletters, SEO, SEMAccomplishments:· Employee of the Month - Oct 2012· Top Sales Producer in the company (earning a coveted parking space) May2013 June2013 Aug.2013

Dallas/Fort Worth Area

- Consistently sold new and inactive clients.- Built a clientele by cold calls and reselling inactive accounts.- Constantly in contact with current clients to update advertising campaigns.- Suggested copy changes to best maximize their advertising investment.- Met and exceeded sales goals.- Quickly learned guidelines concerning advertising.- Adapted quickly to a complicated pricing structure.- Maintained a weekly revenue stream of over 125%+ of revenue goal.- Served clients with exceptional customer service through face to face meetings, phone calls,and email.- Gathered weekly revenue information.- Up sold active accounts.- Made collection calls for missed invoices.- Well versed in selling print and internet advertising, via an ad campaign.Accomplishments:- Silver Sales Club Member

- Purchasing new media for the stores.- Closing and Opening the store.- Maintained and implemented new procedures.- Worked with labels to promote bands on their roster.- Managed employees and timesheets.

Associate Of Arts And Sciences (Aas), Business Management

Attending classes as my work schedule would allow for, after returning to get my Associates and beyond.

Information Technology

Studied computers and Information Technology

Education record

Basic classes and Music production classes; ran security for Wildflower Festival through the music class (we booked some of the bands.