Lead a team building a Global Demand Center to transform marketing create to scalable, measurable and actionable results while maintaining quality control over assets and down stream reporting standards.

I am responsible for bringing together the Art of Marketing and the Science of Technology and data to elevate the experience of past, current and future customers. By creation and deployment of strategic and tactical digital marketing efforts, we effectively drove expansion of the footprint to attract/retain customers, internal talent and create a consistent brand identify across all mediums.Major Focus Areas:- Convert Pardot into a fully functioning Marketing Automation Platform instead of a system to manually send emails, with no logic, target identification, personalization or tracking- Migrate marketing and internal communication to Pardot/Salesforce from other platforms, to create unified tracking, metrics and transparency of KPIs for sales leadership through the use of dashboards and reports- Increased Intelligent email sending and tracking drove +3X steady increase of funding volume in 3 years. Email volume increased from 11K - 5M during that time and funding volume was directly correlated- With personalization, targeting, increase customer journey experience and volume increasing, we also saw the rise of open metrics (not a formidable stat anymore, but <20% to >33%) and click metrics (<.1% to >3.2%)- Created and executed strategy to kick start our Social Media efforts. These increases in a years' time, with extreme support and shared praise to our content and graphics team, showed increases of impressions, reach and ROI that do not sound realistic (some in hundreds of thousands of percent increase)- Created reporting metrics for different leaders in the organization based on their role. Micro Reporting for Sales/Sales Leaders (who clicked on what email and when), Macro for Executives (volume of email sends, materials created, segments defined, campaign/ROI metrics) and Marketing focused report (where do customers drop off, exit our website, A/B test emails, landing pages, etc.)

I am a Salesforce Certified Pardot Specialist.I am a results-driven Marketing Director that has built First Cal’s marketing automation system from the ground up. I work in a cross-functional role across Marketing and Sales to conceptualize and run end-to-end marketing programs that directly affect the company revenue. Major Focus Areas: • Using creative and analytical skills to develop campaigns to acquire, nurture and close clients. • Tracking, measuring and analyzing performance to drive continuous improvement. • Drive engagement, re-engagement and conversions. • Develop lifecycle email-marketing strategies for content driven, nurturing, conversion-driven results. • Develop go-to-market strategies for product launches based on scale and objectives in close collaboration with VP of Marketing and other channel managers. • Support and create marketing team content, response and conversion needs by leading marketing teams development and deployment of campaign, ads, landing pages, print collateral, website content, blog posts and videos. • Enable sales to deliver higher conversions and productivity by creating selling tools to close the gaps between effectiveness and efficiency