Senior Communications Specialist
Current• Implements a content strategy that has doubled the number of URC social media followers since June 2020• Maintains relatively high engagement rates – a measure of likes, comments, shares, etc. per post – by ensuring that each post provides meaningful, clearly written, visual-stimulating information• Created more than two dozen social media campaigns – notably the #MeetTheNewURC video series• Had several of our posts shared by key USAID Missions and Bureaus (Cambodia, Philippines, USAID Global Health), URC partners, and other organizations so that they reached thousands of additional people• Transitioned to new social media manager eclincher in January 2021, including setting up new custom metrics reports• Administers the semi-annual URC Photo Contest• Helps lead Communications Department orientations for staff across the world and at URC HQ• Writes web stories and co-write blogs that support Tier 1 business opportunities. Two blogs, co-written by URC expert Dennis Carroll, were accepted as unsolicited free editorials by Devex, each of which had similar placements on their site as $8,000 paid editorials• Contributed significantly to the massive content refresh needed for the new URC web site (launched in September 2021) and reviewed the site extensively during the quality assurance process• Provided extensive research, script writing, and photo/video sourcing for the latest URC corporate video• Contribute to strategic discussions about the mission and agenda of the Marketing and Communications Department